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Atricle Dump - Paper Direct Mail Is Alive And Thriving
Every carwash owner is looking for a system that is fully automatic and robotic for their tunnel carwash so that they do not have to do any pre-prep washing. If you ever go to a fully robotic carwash you might notice before the car goes in there is someone there with a little pressure washer, a brush and a soap mitt getting the car ready to go through the tunnel.The first time you see this you think yourself why is that person there? Shouldn’t the automatic carwash be good enough to clean the car without any human labor? Well that i
Example: We did a direct mail postcard for a customer not long ago. The piece begged the question of how outside counsel spent their time; a graphic included two business people standing by a water cooler. The URL that continued the dialogue of managing outside counsel was watercooler.customersdomain.com.
We accomplish two things by employing landing pages this way: we tra
I am often hired to coach someone who has moved from a technical role to one of leadership. When I use the term "technical" I mean in the broadest sense of a functional expert, whether it be in the field of technology, accounting, legal, sales or other specialised role. The call from the HR Department usually comes after the event, when things have started to go wrong.So why do so many companies promote people into leadership roles who are unprepared for leading a team? Is it simply that there is no formal succession plan? Not at a
We do a fair amount of direct mail - postcards, sales letters, brochures, etc. - to generate sales leads and provoke interest in our and our customer's services. We integrate paper direct mail with our web presence to provoke ongoing interest using unique landing pages specific to each direct mail piece and routinely use sales letters to generate leads.
Provoking Ongoing Interest To warm suspects for sales opportunities what we do is create a direct paper mail piece - postcard, letter, brochure, etc. - and send it to a list of targeted employees at specific companies we've identified as part of a customer profile. We provide a unique URL to continue the dialogue from a particular subject within a paper direct mail piece - in essence we ask a question in the paper direct mail piece and answer the question on a landing page. The landing page continues the flow of information from the printed source. We are careful to keep the font, color, graphics, etc. the same on the landing page - this bridges the paper direct mail to our web presence.
Example: We did a direct mail postcard for a customer not long ago. The piece begged the question of how outside counsel spent their time; a graphic included two business people standing by a water cooler. The URL that continued the dialogue of managing outside counsel was watercooler.customersdomain.com.
We accomplish two things by employing landing pages this way: we tra
At one time or another, we’ve all fantasized about creating our own business and being so successful that we can tell the boss or manager to “take a hike” and loose the compass! It’s exciting to consider the possibilities. But then the fears creep in. We’ve all heard stories about people who have joined a home based opportunity full of hope and faith, only to unwind shortly thereafter and fail miserably…and lose some good hard earned cash in the meantime. And some of us have lived those stories! Ouch! I have been on both sides of this
We do a fair amount of direct mail - postcards, sales letters, brochures, etc. - to generate sales leads and provoke interest in our and our customer's services. We integrate paper direct mail with our web presence to provoke ongoing interest using unique landing pages specific to each direct mail piece and routinely use sales letters to generate leads.
Provoking Ongoing Interest To warm suspects for sales opportunities what we do is create a direct paper mail piece - postcard, letter, brochure, etc. - and send it to a list of targeted employees at specific companies we've identified as part of a customer profile. We provide a unique URL to continue the dialogue from a particular subject within a paper direct mail piece - in essence we ask a question in the paper direct mail piece and answer the question on a landing page. The landing page continues the flow of information from the printed source. We are careful to keep the font, color, graphics, etc. the same on the landing page - this bridges the paper direct mail to our web presence.
Example: We did a direct mail postcard for a customer not long ago. The piece begged the question of how outside counsel spent their time; a graphic included two business people standing by a water cooler. The URL that continued the dialogue of managing outside counsel was watercooler.customersdomain.com.
We accomplish two things by employing landing pages this way: we tra
What many people think of a small business, they have these visions of an independent entrepreneur who is crafting a finely made product, happily working away doing something fulfilling with their life. REALITY CHECK!Operating a small business takes a certain level of discipline and understanding. This is because it small business is like a child in that your decisions can either help it grow and blossom or destroy it. Let's consider just a few of the positions in a small business that need filled usually by the owner.1. B
Provoking Ongoing Interest To warm suspects for sales opportunities what we do is create a direct paper mail piece - postcard, letter, brochure, etc. - and send it to a list of targeted employees at specific companies we've identified as part of a customer profile. We provide a unique URL to continue the dialogue from a particular subject within a paper direct mail piece - in essence we ask a question in the paper direct mail piece and answer the question on a landing page. The landing page continues the flow of information from the printed source. We are careful to keep the font, color, graphics, etc. the same on the landing page - this bridges the paper direct mail to our web presence.
Example: We did a direct mail postcard for a customer not long ago. The piece begged the question of how outside counsel spent their time; a graphic included two business people standing by a water cooler. The URL that continued the dialogue of managing outside counsel was watercooler.customersdomain.com.
We accomplish two things by employing landing pages this way: we tra
Part 1 of this series described five critical components for creating a winning proposal. In some instances, these components are all a prospective client needs to make a determination and award the job. Be sure to carefully review the request for proposal to determine the amount of information you need to include in your proposal. Remember, each proposal is unique.Here are five more tips to keep in mind when preparing a winning proposal.Tip #6 – Properly Estimate Job CostsSelecting the right price for the pro
Example: We did a direct mail postcard for a customer not long ago. The piece begged the question of how outside counsel spent their time; a graphic included two business people standing by a water cooler. The URL that continued the dialogue of managing outside counsel was watercooler.customersdomain.com.
We accomplish two things by employing landing pages this way: we tra
There are individuals who are naturally born with creative hands. Some may not but aspires to be a writer in the complex world of advertising. If you belong to those who do not have innate gift for writing yet dreams of becoming a good copywriter, you can do so and work like a pro.All you need to have is the willingness to become professional in copywriting and some of the following:Degree.It will be an advantage on your part if you have a degree which is somehow related to writing – like journalism or communication cours
Example: We did a direct mail postcard for a customer not long ago. The piece begged the question of how outside counsel spent their time; a graphic included two business people standing by a water cooler. The URL that continued the dialogue of managing outside counsel was watercooler.customersdomain.com.
We accomplish two things by employing landing pages this way: we track specific interest of our customers and prospects (we track stats for the landing pages and correlate it to a mailing schedule), and bridge suspects to the "stickiness" of our web presence. Our belief is if you can hold an audience, you can continue to market to them. We've found this technique highly effective in bringing prospects to our site.
We can easily test messages and service offerings with this technique.
Sales Letters Within the past year we have successfully used paper direct marketing to position and sell one of your customer's web-based service to local governments - city, school district, special district, county, state. Using a one page letter with compelling content and overt calls to action to meet face-to-face, we have successfully met with 30 county Supervisors or Executives in the state of California.
As background, there are 58 counties in California and in the campaign I'm citing we only targeted the 40 largest. Our paper direct mail campaign was designed to generate face-to-face meetings. The results of this campaign were meetings with 30 County Supervisors or executives (Chief Administrative Officer or County Counsel - the most senior non-elected officials in county government). From letter to meeting was one phone call. Our campaign had a success rate of 75%! Paper direct marketing works.
The average annual value of each customer we targeted in this campaign was $200K. Our cost of the paper direct marketing campaign was a one page letter, envelope, and $.37 stamp sent to approximately 350 people. We printed th
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