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Atricle Dump - Modern-Day Postcard Marketing
Substantial legislative and public efforts have gone into acquiring equal health benefits for all Americans. However, there is a marked shortage of trained and licensed nurses in comparison to estimated requirements. According to the reports by various employment agencies, the demand for nurses is escalating and in the last few years careers in nursing have become quite lucrative and sought after, resulting in higher compensation an
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class M
If you have been trying to make money online for any substantial period of time, you have probably heard at least once that niche marketing is the way to do it. There is good reason for this. It can be very lucrative to focus on your own carefully selected markets with far less competition & potential for easy profit.But understanding the benefits of niche marketing, and actually making a consistent income from n
1. Know What You Want
Decide what you want your postcards to accomplish. Most marketers use postcards to attract new customers. But you can also use them for other purposes such as generating repeat sales or cultivating customer loyalty.
Also, decide what you want the recipients of your postcards to do. For example, do you want them to visit your website, pick up the phone to call you, come into your store ...or something else?
2. Use the Best Mailing List
If you want postcards to generate repeat sales, you already have the mailing list - your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.
For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell ...or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.
3. Design Your Postcard to Look Like a Friendly Message
People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.
For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class M
Going from employee to manager is like taking a quantum leap. Sometimes it's the most natural way to proceed forward, other times it takes time, patience and a good deal of planning.Tip No. 1: Look forward.There are many opportunities available to you, but you may not be able to see them. That's because opportunities normally aren't there unless you manufacture them. If you want to move into management you'll have to un
2. Use the Best Mailing List
If you want postcards to generate repeat sales, you already have the mailing list - your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.
For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell ...or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.
3. Design Your Postcard to Look Like a Friendly Message
People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.
For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class M
A couple months back I had a little plumbing problem that required turning off the water to the house. Our do-it-yourself job was great until we needed to turn the water back on and nothing happened. Several frustrating hours later the emergency plumber came to the rescue and made everything all better. Should have been a hefty bill right?Well I wouldn't know because even through I've called them, they've never sent a bill....or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.
3. Design Your Postcard to Look Like a Friendly Message
People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.
For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class M
As a company grows and expands into new markets, it may be necessary to establish branches with some degree of autonomy in order to provide a better service to clients. The degree of autonomy granted to the managers of such branches by the head office and the accounting records maintained by these branches, differ considerably from one enterprise to the next.The accounting system used to record branch transactions can also va
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class M
Many information product authors look at booklets, audio CDs, workbooks, ebooks, and the like as a way out. It's a way out of earning money in exchange for time. It's a way out of certain aspects of customer service. It's a way out of having to be articulate and brilliant every waking moment. It's a way out of keeping someone else's schedule.In lots of definitions, yes, it is a way out. And, like everything else, it needs to f
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That's the normal delivery time for First Class Mail in the US.
Postcards have been around for a long time ...but they have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.
Copyright 2006 Bob Leduc
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