Atricle Dump - Business

Help for the Meeting-Weary Manager
Most of us have found ourselves working on a team at one time or another. That means we have been asked to attend, and even participate, in lots of meetings. Unfortunately, few of us found these meetings to be particularly effective. Many in fact are a complete waste of valuable time and resources.The difficulty with most meetings is that they are typically planned and run by extroverts, who do not take into account the needs of the introverts. Why is this important? Because a key diffentiating characteristic between extroverts and introverts is in the way they process information

er
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children

3. Offer a Unique Selling Proposition (USP) in your mail piece

If you don't currently have a unique selling proposition for your direct mail advertising campaign - Find one. What makes you different from your competitors? What makes you better? Why should a prospect use you over a competitor? Answer these questions and you will have your unique selling proposition.

Here are some sample USP lines that work well in my direct mail advertising campaigns:

"No House Payment Until April 2006!!! Imagine what you could do by skipping your February and March house payments."

"Additionally, we specialize in loan programs with No Points. We can pay this customary closing cost because we

Why Free Paid Surveys Are A Bigger Risks Than Paid Sites
If you've spent anytime time at all looking up ways to make money from your home computer you will have come across paid surveys. Although the site sounds promising they are charging a fee for their client list. So do you become a member? in most cases the answer will be no, but why?It is possible to make a very good source of extra income through doing paid surveys and they are extremely quick and easy to complete, so why aren't people paying the sign up fee even though they will recover this fee within a couple of surveys?Nowadays people using the internet expect everything t

How do you create a direct mail advertising campaign that gets results?

The following tips on creating a direct mail advertising campaign have been street-tested and will bring you huge returns in a short period of time.

In Fact, these tips enabled me to generate over $47,000 in mortgage commissions in less than 30 days!

Keep reading and I will share 3 key elements to creating an effective direct mail advertising campaign:

Key Element #1: The prospect list - Mail to a targeted list of prospects

Here are a couple of ways to find targeted prospect mailing lists in your niche:

Look in your industry trade publications. I found great list providers for my direct mail advertising campaigns in the back of Mortgage Originator Magazine - A popular mortgage industry publication.

Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.

By the way, when purchasing a prospect list for your direct mail advertising, be sure to get some kind of personal information about your prospect to use in your campaign.

Here is an example of personal information I use in my direct mail advertising campaigns:

* The prospect's current mortgage company
* The prospect's original loan amount

Key Element #2: The Envelope - How to get your letter opened

The envelope must entice your prospects into opening and reading the enclosed letter.

Here are some ideas for getting your envelope opened:

1. Insert a personalized "RE:" line above your prospect's name in a window envelope.

I found that the original lender's name works well in my campaigns:

RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
---Bar Code---

2. Use this text with your return address in the upper left corner of the envelope:

Administrative Office
1234 South Broadway Pkwy.
City, State Zip

Confidential Information

Personal and Confidential

Key Element #3: The direct mail advertising mail piece - Get your desired result

The purpose of your direct mail advertising mail piece is to get your prospect to take a desired action. For me, that action is picking up the phone and calling me for a loan.

Here are some tips to help you get your desired result from your direct mail advertising mail piece:

1. Personalize the mail piece

If possible disclose small pieces of personal information about your prospect to get their attention and build rapport.

Here are some examples of personalized text I use in my direct mail advertising campaigns:

"Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment would be $924.05."

"Based on our calculations, this loan program may save you $32,841 in interest charges over the next 5 years and $197,046 over the life of your mortgage!"

2. Include a few "bio lines" under your signature. Tell them a little bit about who you are.

Here are the "bio lines" I use:

To your financial success,

My Signature
Hartley W. Pinn, Jr

Senior Mortgage Planner
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children

3. Offer a Unique Selling Proposition (USP) in your mail piece

Here are some sample USP lines that work well in my direct mail advertising campaigns:

"No House Payment Until April 2006!!! Imagine what you could do by skipping your February and March house payments."

"Additionally, we specialize in loan programs with No Points. We can pay this customary closing cost because we

A Yellow Page Expert Speaks Out
You first may be asking: what qualifies me as a Yellow Page expert? I worked as an advertising consultant for a Bell System division for nearly 25 years. During that time, I counseled about 3000 businesses in advertising design, marketing programs, and promotional campaigns. I was a top performer for about half that time and won numerous awards and honors. With that background, let me discuss the unique media known as directory advertising.In my market, we had about 80,000 businesses represented in the local city Yellow Pages. That’s a large sector of companies fairly reliant on

try publication.

Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.

By the way, when purchasing a prospect list for your direct mail advertising, be sure to get some kind of personal information about your prospect to use in your campaign.

Here is an example of personal information I use in my direct mail advertising campaigns:

* The prospect's current mortgage company
* The prospect's original loan amount

Key Element #2: The Envelope - How to get your letter opened

The envelope must entice your prospects into opening and reading the enclosed letter.

Here are some ideas for getting your envelope opened:

1. Insert a personalized "RE:" line above your prospect's name in a window envelope.

I found that the original lender's name works well in my campaigns:

RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
---Bar Code---

2. Use this text with your return address in the upper left corner of the envelope:

Administrative Office
1234 South Broadway Pkwy.
City, State Zip

Confidential Information

Personal and Confidential

Key Element #3: The direct mail advertising mail piece - Get your desired result

The purpose of your direct mail advertising mail piece is to get your prospect to take a desired action. For me, that action is picking up the phone and calling me for a loan.

Here are some tips to help you get your desired result from your direct mail advertising mail piece:

1. Personalize the mail piece

If possible disclose small pieces of personal information about your prospect to get their attention and build rapport.

Here are some examples of personalized text I use in my direct mail advertising campaigns:

"Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment would be $924.05."

"Based on our calculations, this loan program may save you $32,841 in interest charges over the next 5 years and $197,046 over the life of your mortgage!"

2. Include a few "bio lines" under your signature. Tell them a little bit about who you are.

Here are the "bio lines" I use:

To your financial success,

My Signature
Hartley W. Pinn, Jr

Senior Mortgage Planner
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children

3. Offer a Unique Selling Proposition (USP) in your mail piece

Here are some sample USP lines that work well in my direct mail advertising campaigns:

"No House Payment Until April 2006!!! Imagine what you could do by skipping your February and March house payments."

"Additionally, we specialize in loan programs with No Points. We can pay this customary closing cost because we

Six Sigma Vs ISO 9000
The debate over whether or not to choose Six Sigma over ISO 9000 is getting more interesting with each passing day. In an attempt to determine which of these is the better of the two, it is highly pertinent to discuss that in the context of applicability of them to industries. And there exists a huge amount of difference between the approaches of these two methodologies in tackling the issues.Six Sigma – A Critical ViewSix Sigma utilizes a multi-faceted approach to doing business with total improvement of the end product being the goal. In doing so, Six Sigma defines and analyz

d "RE:" line above your prospect's name in a window envelope.

I found that the original lender's name works well in my campaigns:

RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
---Bar Code---

2. Use this text with your return address in the upper left corner of the envelope:

Administrative Office
1234 South Broadway Pkwy.
City, State Zip

Confidential Information

Personal and Confidential

Key Element #3: The direct mail advertising mail piece - Get your desired result

The purpose of your direct mail advertising mail piece is to get your prospect to take a desired action. For me, that action is picking up the phone and calling me for a loan.

Here are some tips to help you get your desired result from your direct mail advertising mail piece:

1. Personalize the mail piece

If possible disclose small pieces of personal information about your prospect to get their attention and build rapport.

Here are some examples of personalized text I use in my direct mail advertising campaigns:

"Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment would be $924.05."

"Based on our calculations, this loan program may save you $32,841 in interest charges over the next 5 years and $197,046 over the life of your mortgage!"

2. Include a few "bio lines" under your signature. Tell them a little bit about who you are.

Here are the "bio lines" I use:

To your financial success,

My Signature
Hartley W. Pinn, Jr

Senior Mortgage Planner
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children

3. Offer a Unique Selling Proposition (USP) in your mail piece

Here are some sample USP lines that work well in my direct mail advertising campaigns:

"No House Payment Until April 2006!!! Imagine what you could do by skipping your February and March house payments."

"Additionally, we specialize in loan programs with No Points. We can pay this customary closing cost because we

Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High GearDo you know the #1 reason why most businesses fail and why you could become a fatal statistic as well?The answer is ... MARKETING, MARKETING, MARKETING.Marketing is the “life blood” of any business. Without marketing, there are no revenues. Without revenues, there is no business.So what is blocking you right now in your marketing efforts? What will it take to get your marketing into high gear? The following five principles are your essential starting point.--

your direct mail advertising mail piece:

1. Personalize the mail piece

If possible disclose small pieces of personal information about your prospect to get their attention and build rapport.

Here are some examples of personalized text I use in my direct mail advertising campaigns:

"Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment would be $924.05."

"Based on our calculations, this loan program may save you $32,841 in interest charges over the next 5 years and $197,046 over the life of your mortgage!"

2. Include a few "bio lines" under your signature. Tell them a little bit about who you are.

Here are the "bio lines" I use:

To your financial success,

My Signature
Hartley W. Pinn, Jr

Senior Mortgage Planner
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children

3. Offer a Unique Selling Proposition (USP) in your mail piece

Here are some sample USP lines that work well in my direct mail advertising campaigns:

"No House Payment Until April 2006!!! Imagine what you could do by skipping your February and March house payments."

"Additionally, we specialize in loan programs with No Points. We can pay this customary closing cost because we

Audio Engineering Schools
If you are serious about excelling in the field of audio engineering, you will likely want to seek a degree in the field. Though many people have become extremely successful without a degree, you should never count on that as a rule. Seeking an education at one of the many accredited audio engineering schools will help you in many ways.For example, with a degree, you will likely be able to enter your specific field of interest such as movies, television, or music. You will also gain the necessary experience needed in equipment aspects, technical aspects, and functional aspects.

er
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children

3. Offer a Unique Selling Proposition (USP) in your mail piece

Here are some sample USP lines that work well in my direct mail advertising campaigns:

"No House Payment Until April 2006!!! Imagine what you could do by skipping your February and March house payments."

"Additionally, we specialize in loan programs with No Points. We can pay this customary closing cost because we are paid directly from the new lender."

4. The call to action

Ask them to take your desired action:

"Call now and ask for me personally so we can discuss your individual needs and goals."

"Be sure to visit www.YourWebsite.com to view this Free Video: "How to Get Paid For Refinancing". Discover how to use your mortgage loan as a tool to secure your financial future. It's the most informative site on the web!!"

Well, that's it! I wish you all the best with your next direct mail advertising campaign. The only thing left for you to decide is how much money you would like to make over the next 30 days? Mail more letters and you will generate more sales!

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Do you want to achieve success? Learn quickly. Don't let any one or anything steal your dreams. Dream big and make them come true. You can do it. Don't let anyone tell you different.

Meetings can be a waste of time. Find out how to make better use of your time as a participant or manager of meetings. The 80/20 rule is described to great effect with five helpful tips for designing and running more effective and rewarding meetings.

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