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  • Atricle Dump - How To Use Google's Formula For Success, To Write Your Most Powerful Sales Copy Ever!

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    "We prefer to let them run rampant!"

    He then explained, "The most clever ideas don't come from the leaders, but rather from th

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    Is it actually possible to use the same formula the mighty Google uses, to create your own compelling sales copy?

    It is, and today I'm going to let you in on the very powerful secret they use, so you can do exactly that.

    Let me start by sharing a little story with you.

    A while ago, Eric Schmidt, the CEO of Google, responded to a comment made by another exective who was asking how to foster a sense of innovation in your IT staff, without letting them run wild.

    Schmidt, who is a very sharp guy, said... actually...

    "We prefer to let them run rampant!"

    He then explained, "The most clever ideas don't come from the leaders, but rather from the

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    I'm going to let you in on the very powerful secret they use, so you can do exactly that.

    Let me start by sharing a little story with you.

    A while ago, Eric Schmidt, the CEO of Google, responded to a comment made by another exective who was asking how to foster a sense of innovation in your IT staff, without letting them run wild.

    Schmidt, who is a very sharp guy, said... actually...

    "We prefer to let them run rampant!"

    He then explained, "The most clever ideas don't come from the leaders, but rather from th

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    ith you.

    A while ago, Eric Schmidt, the CEO of Google, responded to a comment made by another exective who was asking how to foster a sense of innovation in your IT staff, without letting them run wild.

    Schmidt, who is a very sharp guy, said... actually...

    "We prefer to let them run rampant!"

    He then explained, "The most clever ideas don't come from the leaders, but rather from th

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    ter a sense of innovation in your IT staff, without letting them run wild.

    Schmidt, who is a very sharp guy, said... actually...

    "We prefer to let them run rampant!"

    He then explained, "The most clever ideas don't come from the leaders, but rather from th

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    >

    "We prefer to let them run rampant!"

    He then explained, "The most clever ideas don't come from the leaders, but rather from the leaders listening and encouraging and kind of creating a discussion -- wandering around trying to find new ideas."

    In fact, Google encourages their engineers (the geeks who come up with all the new "Google Tricks") to spend 20% of their time on "something of the engineer's own choosing".

    Presumably, this doesn't mean downloading porn, but instead, Schmidt wants them "focusing their efforts on ideas not directly related to their main business, but that will lead to new discoveries."

    Now if you can adapt Google's esprit

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