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Atricle Dump - Direct Mail Response Rate Boosters (12 tips and ideas)
This newly created entity within the United States has been around for many years in other countries. It is commonly used in Germany, in fact. But, what is LLC? How does it work and why is it a benefit to you or to others who use it? There are some things to consider prior to getting involved with a limited liability company.First, knowing what an LLC means is important. It is a title of a company that is able to have
Free is still a powerful word in direct mail.
8. Offer a guarantee
Remove the hesitation that some prospects have by offering a no-questions-asked money-back guarantee.
9. Improve your credibility on paper
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. Th
Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is whe
Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your timing is spot on, mail to a different group of people and see what happens
2. Change your offer
The offer is the most important part of your direct mail package after your list. So if your response rates are lacklustre, change your offer (my thanks to fellow direct mail copywriter Bob Hacker for this counsel).
3. Improve your creative
Maybe your response rates are depressed because your package is depressing. Why not mail something else, something radically different? Instead of a letter, mail a postcard. Instead of a self-mailer, mail a dimensional mailer. Even hire a brand new direct mail copywriter, someone who will add a fresh set of eyes to your challenge. Just make sure that your new creative is different enough from your existing package that you’ll know that it made the difference when your response rates change.
4. Mail at a different time
Timing is vital in direct mail. So check yours. Are you mailing to the right people at the right time of the year and the right time of the week? Check and make sure. test your hunches by mailing during a different time slot and see what happens.
5. Offer better payment options
Offering payment by credit card boosts response. Offering a credit or “bill-me” plan will improve results by 50% or more (says Richard Benson).
6. Offer a premium
Instead of a cash discount, offer a premium (such as an Apple iPod).
7. Give something away
Free is still a powerful word in direct mail.
8. Offer a guarantee
Remove the hesitation that some prospects have by offering a no-questions-asked money-back guarantee.
9. Improve your credibility on paper
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. The
A franchise business is definitely the safer option according to US Department of Commerce figures. This study carried out over 7 years revealed that after seven years 91% of new franchises are still in business, as compared to only 20% of individual new start-up businesses.A franchise business provides you with the consistency and quality throughout the franchisors territory. This leads to higher levels of customer satisfa
3. Improve your creative
Maybe your response rates are depressed because your package is depressing. Why not mail something else, something radically different? Instead of a letter, mail a postcard. Instead of a self-mailer, mail a dimensional mailer. Even hire a brand new direct mail copywriter, someone who will add a fresh set of eyes to your challenge. Just make sure that your new creative is different enough from your existing package that you’ll know that it made the difference when your response rates change.
4. Mail at a different time
Timing is vital in direct mail. So check yours. Are you mailing to the right people at the right time of the year and the right time of the week? Check and make sure. test your hunches by mailing during a different time slot and see what happens.
5. Offer better payment options
Offering payment by credit card boosts response. Offering a credit or “bill-me” plan will improve results by 50% or more (says Richard Benson).
6. Offer a premium
Instead of a cash discount, offer a premium (such as an Apple iPod).
7. Give something away
Free is still a powerful word in direct mail.
8. Offer a guarantee
Remove the hesitation that some prospects have by offering a no-questions-asked money-back guarantee.
9. Improve your credibility on paper
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. Th
The number one objective of your sales copy is to get your prospect interested enough in your offer to actually take action and buy it.Just how do you actually write copy that does just that?There is no one hard and fast rule to achieving that but there are definitely certain rules that needs to be followed if you want to write sales copy that is effective in getting your prospect to buy from you.Rule #1 – Foc
4. Mail at a different time
Timing is vital in direct mail. So check yours. Are you mailing to the right people at the right time of the year and the right time of the week? Check and make sure. test your hunches by mailing during a different time slot and see what happens.
5. Offer better payment options
Offering payment by credit card boosts response. Offering a credit or “bill-me” plan will improve results by 50% or more (says Richard Benson).
6. Offer a premium
Instead of a cash discount, offer a premium (such as an Apple iPod).
7. Give something away
Free is still a powerful word in direct mail.
8. Offer a guarantee
Remove the hesitation that some prospects have by offering a no-questions-asked money-back guarantee.
9. Improve your credibility on paper
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. Th
It’s 4:45 PM --- you’ve been up since 5 AM and you’re ready to go home. You get a call out of the blue – asking for a “quick analysis” of a particular piece of geography for a new location for your company. What data can you quickly get your hands on so that you can form an intelligent position, and how do you use all those reports, anyway?Site location is part art and part science. One needs to understand the current bus
5. Offer better payment options
Offering payment by credit card boosts response. Offering a credit or “bill-me” plan will improve results by 50% or more (says Richard Benson).
6. Offer a premium
Instead of a cash discount, offer a premium (such as an Apple iPod).
7. Give something away
Free is still a powerful word in direct mail.
8. Offer a guarantee
Remove the hesitation that some prospects have by offering a no-questions-asked money-back guarantee.
9. Improve your credibility on paper
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. Th
When helping our clients sell their businesses, we get to witness buyer behavior first hand. The most important behavior is their economic vote – how much they are willing to pay for a business. Many factors go into their assessment of value, but a contractually recurring revenue stream is consistently the number one value driver.Why is this so important? The first answer is risk. Buying a business is risky. Any factor that
Free is still a powerful word in direct mail.
8. Offer a guarantee
Remove the hesitation that some prospects have by offering a no-questions-asked money-back guarantee.
9. Improve your credibility on paper
Read your package cover to cover, including the cover, and ask yourself (or better yet, ask someone else), why a stranger should trust you. Then overcome that distrust with testimonials, your credentials, third-party endorsements, accreditations and other facts that build trust.
10. Make ordering easier
Is your order form too busy? Have you frustrated prospective customers by giving too few ways to order (only mail, for example, instead of mail and fax and phone). A change here can make a dramatic difference.
11. Ask for the order sooner
Read through your sales message and see how long you are in getting to the point. Experiment with putting your offer and call to action further up in the message.
12. Add to your package
The temptation when response rates are lower than expected is to reduce the size of the package. Instead, add something to the mailer, such as a brochure, buckslip or liftnote (if you don’t know what these things are, visit the Direct Mail Glossary at www.sharpecopy.com/glossary.html). You are more likely to boost response by adding to your package than you are by making it cheaper.
© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
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