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Atricle Dump - How to Use Direct Response Post Card Decks as a Valuable Market Research Tool
Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. I don't want you to give up before you really get started, so I'd like you to consider thinking about your competition in a different way.1. There's an abundance of clients and customers for everyone.2. Your competitors are potential collaborators and strategic alliances for you.3. The better you come to know your competitors, the more you will become aware of the uniqueness of your own message
With direct response card packs, it is now possible to test or survey as many as 100,000 potential buyers for as little as $2,000 or less.
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!' That headline worked great for Domino's, could a similar headline work for you? Think about your product or service. Do you have a USP that would make a great headline? Can you guarantee it? If so, test putting a guarantee in your headline
For two to four cents per contact, the researcher can now gather market intelligence from both specialized vertical markets (lawyers, doctors, etc.) or broad based horizontal markets (all marketing executives across industry lines). In addition, these same markets can now be tested in such confined geographical areas as business executives in Hawaii or professionals in Minneapolis.
Not only does the marketer overcome one of the traditional problems in research--test sizes... he or she also reaps the huge advantage of accurate measurability and accountability. Since all responses can be directed back to the research organization, market feedback is both quick and accurate.
Many firms have difficulty in obtaining statistically significant samplings through traditional channels because of budget restrictions.
It's not uncommon for important strategy decisions to be made on the basis of sampling as few as 2,000 names out of a universe of several million potential buyers. This is risky at best. It could lead to marketing disaster based on serious sampling error, or wrong conclusions drawn from insufficient data.
With direct response card packs, it is now possible to test or survey as many as 100,000 potential buyers for as little as $2,000 or less. F
Some people might say that a cluttered desk means that there is a cluttered mind to go with it. While that may not always be true, a cluttered desk certainly can be an unpleasant sight as well as causing stress in the workplace.What is the perfect desk? Your desk should reflect the professional that you are. When colleagues visit your office, the best role model you can set is to be organized and in control. Set up workflow systems that support your goals and allow you to be doing the most important tasks in a timely manner.Follow these 5 strategies to maintain your desk. You will be more productive, more professional and
Not only does the marketer overcome one of the traditional problems in research--test sizes... he or she also reaps the huge advantage of accurate measurability and accountability. Since all responses can be directed back to the research organization, market feedback is both quick and accurate.
Many firms have difficulty in obtaining statistically significant samplings through traditional channels because of budget restrictions.
It's not uncommon for important strategy decisions to be made on the basis of sampling as few as 2,000 names out of a universe of several million potential buyers. This is risky at best. It could lead to marketing disaster based on serious sampling error, or wrong conclusions drawn from insufficient data.
With direct response card packs, it is now possible to test or survey as many as 100,000 potential buyers for as little as $2,000 or less.
There’s no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people’s attention in this high-tech age takes the same know-how we had in neolithic days.The evidence of cave paintings points to our ancestors’ grasp of the power of image and symbol. Their striking use of imagery was likely matched by equally powerful storytelling.To explain the nature of their business, many consultants create information packages. However, communicating is not simply the act of sending information to an audience.Picture this: You’re in a park and, unexpectedl
Not only does the marketer overcome one of the traditional problems in research--test sizes... he or she also reaps the huge advantage of accurate measurability and accountability. Since all responses can be directed back to the research organization, market feedback is both quick and accurate.
Many firms have difficulty in obtaining statistically significant samplings through traditional channels because of budget restrictions.
It's not uncommon for important strategy decisions to be made on the basis of sampling as few as 2,000 names out of a universe of several million potential buyers. This is risky at best. It could lead to marketing disaster based on serious sampling error, or wrong conclusions drawn from insufficient data.
With direct response card packs, it is now possible to test or survey as many as 100,000 potential buyers for as little as $2,000 or less.
Are looking to start a new business adventure? What type of business opportunity are looking for? A home based business? Buying an existing business that’s for sale from a private individual? Starting your own business? Or are you interested in purchasing a franchise? These are all viable options and there are advantages to each, it just depends on what you’re interested in. If you are more drawn to having your own business, but want to get a piece of a large established market, then possibly a franchise could be just what you’re looking for. Franchise information is abundant on the internet, which is a good place to start if you are
Many firms have difficulty in obtaining statistically significant samplings through traditional channels because of budget restrictions.
It's not uncommon for important strategy decisions to be made on the basis of sampling as few as 2,000 names out of a universe of several million potential buyers. This is risky at best. It could lead to marketing disaster based on serious sampling error, or wrong conclusions drawn from insufficient data.
With direct response card packs, it is now possible to test or survey as many as 100,000 potential buyers for as little as $2,000 or less.
Brand statements have been around as long as there have been products and services. Campaigns have been around telling us about the experience we can expect from a brand almost as long. Lately, there has been the extension to what has been coined the personal brand phenomenon. I understand why. The new economy full of global competition and the explosion of independents.The need to stand out and show what you can do is a new core competency even the least sales oriented people are learning. But personal branding and the associated statements have been around as long as mankind. Who is the first personal brand you can ident
With direct response card packs, it is now possible to test or survey as many as 100,000 potential buyers for as little as $2,000 or less. For the direct marketer this results in meaningful figures which are both statistically significant and forecastable.
Proper analysis of this larger sampling should result in strategy decisions which are more accurate, more meaningful, more valid, and more profitable for the direct marketer.
The ability to order and conduct true A/B (or more) split run tests of offers, prices, etc. has important implications for the creative team.
The marketing intelligence gathered through card packs can be a valuable road map to success. Critically important data, discovered through card deck advertising, can determine the answers to such questions as:
==> Have we targeted to the correct audience?
==> Is the audience responsive to the degree necessary to maximize potential profitability?
==> Do we have the right combination of offer, price, copy, graphics, headlines, terms, etc.?
==> Are the response/profit characteristics such that they justify testing such other direct response media as direct mail, space or broadcast advertising?
==> Is there potential for a variation of this product/service to be marketed to a closely related audience?
==> What is the potential for back-end profits from rela
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