Tags |
|
|
Links |
|
|
Atricle Dump - Secrets And Top-Tips Of Mail Order Advertising
When faced with the challenge of trying to find out information on companies, industries and sectors with no starting point (and often through stealth), there can be a tendency to believe that this ‘new’ knowledge does not come free. Yes, sometimes the answer is to buy a pre-written report, or pay to subscribe to certain data sources; however, these rarely give you the full picture and can you justify spending what can be big money on a report that you can’t ‘try before you buy’? I find it satisfying to get this information free and often employ some of the methods outlined below, which unearth some gems that no report will give you. 1) Search Smart There is a wealth of knowledge to be found on the internet, but sometimes searches need a nudge in the right direction. If you’re looking for something on 'healthcare logistics', try to get the good stuff by adding “pdf” or “ppt” to the search string; there are tons of articles and conference slides on the web that you can save and learn from; it’s very rare you’re the first person looking for what you want. Also, don’t rely on Google; try the same search on different engines – you may be surprised. Finally, to make sure you point your searches in the right direction, make sure you use the right start point. For example, use Google Argentina as your start point for searching for information on South American markets. You can unearth other hidden wonders by translating your search string into the relevant language.2) Company Websites Look under the ‘Investors’ sections on company websites; besides the annual reports there are often industry presentations, conference slides and case studies that may give you the facts and figures or background you need. If it’s not there, contact the company and ask for any updated information they can provide on their market share, or whatever you need.3) Freebie Reports Okay, I started off by saying that the expensive reports don’t always provide the answer or give value for money. But wait on! They often give you the executive summary and example data tables – you may come across what you want, or it may make you realise that this could be one report worth buying! Other freebies come in the form of industry websites. After running conferences and forums, these bodies often put the presentation material on their website available for free download. You may have to register with the website, but this is normally free. This saves you taking valuable time away from work and lets you pick and choose what you want to download, rather than having to sit through the boring stuff had you attended the conference.4) Networking Give some of your peers a call; for example, university friends, people you met on courses and conferences, webmasters and blog writers. If you find someone with a website or blog that you think may have your answers, drop them an e-mail. If you don’t ask you don’t get. When you go on conferences and courses, get contact details from people you met, whether that be a business card or a scrap of paper; just make sure you remember what they do so you don’t waste yours and their time. If you use this approach, make sure that you’re also prepared to be the ‘go to’ person for others, or your one-way approach will soon exhaust their goodwill. Here’s a sidenote, be wary of going on conferences just to network (unless you’re in Business Developm
agency may qualify your business for the 15% discount when
advertising in many publications!
Direct Mail, mailing lists, not ads, are used to obtain
business. You determine what type of person would best
buy your product; then compile, rent or buy name lists and
proceed from there.
Lists compiled from business listings in the Yellow Pages
are good for many kinds of mailorder products; however the
names and addresses contained in the white pages seldom
get any reasonable response. Ads in the daily paper are
also generally poor for mail order products. Stay with
the successful operators and advertise in the various
media they use ... stick with quality name lists in the
right category for your products!
Unless your ad is read you will come out in the red! Make
it clean, clear, concise, simple, professional and focused
to the "right market" for the type of product being
offered!
Always test! test! test! before spending large sums to
promote or advertise your product ... Be sure it is a hit
then go all out!
Your ad must name the product, describe it, tell what it
will do for the reader, how he can obtain it, and where to
get it!
The best part of your advertisement is the words that can
be read "between the lines"!
The dire
Team building, leadership quality, and different management skills are what most corporations are concerned about. Driven by a motive to maximize the out-put from the employees, corporate events are planned to hone these skills of their employees. Indoor and outdoor corporate events are designed in a way that is entertaining as well as rewarding for learning experiences.Corporations take their entertainment part seriously. Due to this event, managers have prepared to accommodate their corporate event entertainment in their portfolios. Tour operators and vacation operators are increasingly eager to cater to corporate event entertainment. Simply having a dinner to the accompaniment of music and dance is only a part of what is offered for corporate entertainment. Many facets are included in corporate event entertainment. To develop the quality of risk a company may decide to send its top management on a sky diving trip. Alternatively, if the idea is to develop a sense of humor for its customer service department a company may plan for screening of comedy movies, jokes by stand up comedians and workshops to encourage the participants to narrate humorous incidents, among other things.Corporations are aware that their culture is instrumental in deciding their productivity and profit as much as their product. Most of the corporate events are aimed at instilling a desired culture or acquaint new staff to the existing culture. So when a merger takes place, it becomes necessary for the weaker company to be acclimatized to the acquiring company’s culture. This can be done easily through entertainment rather than passing strict official rules that may be met with resistance. In addition, what better way to get to know one’s colleagues than through fun events?Magicians, clowns, jugglers, balloon artists, stilt walkers, dance instructors, caricaturists all can be part of a corporate event. Interactive comedy shows are now a rage in corporate event entertainment circles. The variety of interactive games is designed to improve communication skills and other management skills in a fun way.The choice of location is also important. For a company that puts a premium on ideas, an open and natural setting is preferred to trigger off creative ideas. Horseback riding, trekking, mountain climbing, parachute jumping, canoeing and river rafting are some outdoor events, which aim at improving team spirit among corporate clients.Music has always been the life of any event. Corporate events are no exception. A manager who is known for his tough exterior can lead his executives to have a glimpse of his humane side by the choice of songs to be played by the DJ in a corporate party. Live music entertainment is also the central theme of many corporate events. Music can really loosen up people to relate better with each other.Copyright @2006, 4th Media CorporationYou have permission to publish this article electronically free of charge, as long as the bylines and links in the body of the article and the bylines are included.
consumption, faster turnover and lower sales price per
unit. To a great extent it determines the success or
failure of the mail order operator!
When working up an advertising program remember that what
is genuinely desirable to you may or may not appeal to the
majority of your prospects!
Different types of merchandise or services demand
completely different advertising media. Your ad must be
built around the ADVANTAGES of the product and designed to
APPEAL to the specific customers who will BENEFIT from
your offer!
Since you MUST spend advertising dollars in order to make
money in the mailorder business be sure you spend WISELY
and with CONFIDENCE.
RETAIN all advertising information, brochures, sales
letter, catalog, etc., you receive. USE THE IDEAS from
this information as a guide in formulating your various
advertising programs!
There are thousands of top mail order products to choose
from, more than you can every use so choose the right ones
for your programs!
If the product or service can't stand the Truth do not
advertise it...Don't handle it! Truth in advertising is a
must!
Your FIRM NAME, preferable, should be SHORT, DESCRIPTIVE
AND EASY TO REMEMBER!
When you find the item that is a mail order "HIT", repeat
your ads on the product in a number of magazines and other
productive advertising media in order to PYRAMID YOUR
PROFITS TO THE MAXIMUM!
Advertising cost divided by inquiries = Ad cost per
inquiry!
Advertising cost divided by orders = Ad cost per order!
Orders received divided by readership = percent of
response!
Number of pieces mailed + by orders received = Percent of
return!
Continuously use the simple formulas (above) so you will
know who your advertising dollars are paying off!
Ad to find new Products:
"Calling all manufacturers, importers and suppliers ... We
will feature and sell your new products in our catalog ...
Send your information, sample products and programs
to.....!"
Test the position of your ads in the various Media!
Test one ad against another on the same offer!
Make your sales letters friendly, clear, simple and to the
point!
Your potential customers are more interested in themselves
than in your product, consequently your ads and sales
letter must be directed toward their point of view and
their self-interests! Make them want your product because
it will benefit them or will do the job better for them!
Powerful attention getting words include: Free, Amazing,
Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy,
Fortune, Now, New, How-to!
You must put yourself in the place of your prospects and
know how they feel, think and react to your ads! If "you"
were the customer would your ads persuade "you" to buy?
Your Ad must have a strong headline! It must tell the
prospect what to do, such as: Order Now! Rush $5.00! Use
order form and reply envelope! Act Now! Action words
that urge the prospect to order. Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What
the product will do for them. Use believable
testimonials. Appeal to their reason and get their
confidence, then use a powerful close. You can get the
order!
Repetition is one of the secrets of making a lasting
impression on the memory.
Use coupons in some of your ads!
Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!
Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement, business ownership, independence, more
knowledge, satisfaction, savings ... Appeal to your
prospects... use such appeals in your ads!
Quality, usefulness, reasonable price, up-to-date, and
appealing to the sight are points to stress!
Make no misleading claims about your products.
Review the many ads presented in leading mail order sales
magazines advertisers. Make note of the many attention
getting words and phrases that catch your eye and cause
you to read the rest of the ad! Use these same words in
your own headlines!
With certain type products, consider turning the picture
in your display ad upside down in order to attract
attention from the ordinary ... If handled properly,
curiosity will sell!
Study the operation of other firms to get New Ideas for
sales letters, methods of handling promotion, nature of
offers and any other details which may be helpful!
Some programs require a good deal of literature in order
to present all the facts necessary to sell a product!
With this type of product you should first advertise for
inquiries then send the full ammunition by direct mail.
Write up a list of important reasons why a person should
inquire about your offer. Use the strongest of these
reasons in your ad!
If you usually pay cash for your ads, why not set up your
own advertising agency as a secondary part of your
business? Your registered business name as an advertising
agency may qualify your business for the 15% discount when
advertising in many publications!
Direct Mail, mailing lists, not ads, are used to obtain
business. You determine what type of person would best
buy your product; then compile, rent or buy name lists and
proceed from there.
Lists compiled from business listings in the Yellow Pages
are good for many kinds of mailorder products; however the
names and addresses contained in the white pages seldom
get any reasonable response. Ads in the daily paper are
also generally poor for mail order products. Stay with
the successful operators and advertise in the various
media they use ... stick with quality name lists in the
right category for your products!
Unless your ad is read you will come out in the red! Make
it clean, clear, concise, simple, professional and focused
to the "right market" for the type of product being
offered!
Always test! test! test! before spending large sums to
promote or advertise your product ... Be sure it is a hit
then go all out!
Your ad must name the product, describe it, tell what it
will do for the reader, how he can obtain it, and where to
get it!
The best part of your advertisement is the words that can
be read "between the lines"!
The direc
The characteristics of job applicants have a strong influence on whether or not they get hired. Their characteristics also indicate the level of their productivity. If you are about to hire employees, consider the characteristics listed below in checklist form. The candidates who possess them are probably the ones who will be readily accepted by your staff. This acceptance plays an important role in the team-building process and the productivity of the staff.( ) Appearance: An applicant whose physical characteristics, dress, and presence are pleasant, neat, and attractive sets a positive influence. Caution: Overemphasis on his or her appearance may be a cover-up of some vital shortcomings. Avoid being sidetracked and distorting the evaluation process.( ) Self-confidence: An applicant who demonstrates self-confidence, who appears sure of himself (or herself), who professes a full competence about the job, or who projects his assurance to others, will probably impress the interviewer and is likely to be secure in his feelings about himself and his ability to do his job. Caution: This display is just an indicator; the true test comes during the probationary period.( ) Fluency of Expression: An applicant who knows his (or her) job and can discuss it easily wins the active listening ear of the interviewer. This type of knowledge easily impresses most interviewers. Caution: Beware of glib applicants who can use the right terms and expressions, but who have no real depth knowledge. Responsible interviewers usually look for and spot these bluffers. By asking probing questions, they determine the legitimate applicants with real knowledge of the field.( ) Alertness: An applicant possessing a vast degree appeal in this area is someone who is always on his (or her) toes. Alert, sparkling applicants see beyond the ordinary, are usually dynamic, and are exciting people who give their all to their job. Caution: Alert interviewers are alert enough to watch for the bluffers.( ) Maturity: Age is not necessarily a factor of maturity. Applicants who are mature do not show self-pity for what they do not know. In fact, they are ready to discuss their weak and strong points so that they may take the necessary steps to minimize their weak ones and maximize the strong ones. Maturity is an attitude, not an age factor.( ) Sense of Humor: An applicant with a sense of humor looks on the bright side of things, smiles when it is appropriate, does not tell inappropriate jokes, responds appropriately to the interviewer's humor, and does not laugh obscenely. He (or she) is easy to work with and helps to create a positive and motivational workplace. Caution: Beware of the overjoyed applicant who makes a joke out of everything.( ) Intelligence: Although some aspects of intelligence may be measured by tests, the intelligent applicant projects his (or her) smarts in a normal and natural fashion. He is sharp, answers to the point, reacts sensibly to the interviewer's questions, and his responses are clear and concise. Caution: Beware of the faker who quotes statistics and uses inhouse expressions.( ) Warmth: An applicant who enhances the interview process, who connects emotionally with the interviewer, and who demonstrates a genuine concern for people is someone who most likely will be accepted by his (or her) peers, supervisors, and custo
your ads on the product in a number of magazines and other
productive advertising media in order to PYRAMID YOUR
PROFITS TO THE MAXIMUM!
Advertising cost divided by inquiries = Ad cost per
inquiry!
Advertising cost divided by orders = Ad cost per order!
Orders received divided by readership = percent of
response!
Number of pieces mailed + by orders received = Percent of
return!
Continuously use the simple formulas (above) so you will
know who your advertising dollars are paying off!
Ad to find new Products:
"Calling all manufacturers, importers and suppliers ... We
will feature and sell your new products in our catalog ...
Send your information, sample products and programs
to.....!"
Test the position of your ads in the various Media!
Test one ad against another on the same offer!
Make your sales letters friendly, clear, simple and to the
point!
Your potential customers are more interested in themselves
than in your product, consequently your ads and sales
letter must be directed toward their point of view and
their self-interests! Make them want your product because
it will benefit them or will do the job better for them!
Powerful attention getting words include: Free, Amazing,
Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy,
Fortune, Now, New, How-to!
You must put yourself in the place of your prospects and
know how they feel, think and react to your ads! If "you"
were the customer would your ads persuade "you" to buy?
Your Ad must have a strong headline! It must tell the
prospect what to do, such as: Order Now! Rush $5.00! Use
order form and reply envelope! Act Now! Action words
that urge the prospect to order. Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What
the product will do for them. Use believable
testimonials. Appeal to their reason and get their
confidence, then use a powerful close. You can get the
order!
Repetition is one of the secrets of making a lasting
impression on the memory.
Use coupons in some of your ads!
Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!
Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement, business ownership, independence, more
knowledge, satisfaction, savings ... Appeal to your
prospects... use such appeals in your ads!
Quality, usefulness, reasonable price, up-to-date, and
appealing to the sight are points to stress!
Make no misleading claims about your products.
Review the many ads presented in leading mail order sales
magazines advertisers. Make note of the many attention
getting words and phrases that catch your eye and cause
you to read the rest of the ad! Use these same words in
your own headlines!
With certain type products, consider turning the picture
in your display ad upside down in order to attract
attention from the ordinary ... If handled properly,
curiosity will sell!
Study the operation of other firms to get New Ideas for
sales letters, methods of handling promotion, nature of
offers and any other details which may be helpful!
Some programs require a good deal of literature in order
to present all the facts necessary to sell a product!
With this type of product you should first advertise for
inquiries then send the full ammunition by direct mail.
Write up a list of important reasons why a person should
inquire about your offer. Use the strongest of these
reasons in your ad!
If you usually pay cash for your ads, why not set up your
own advertising agency as a secondary part of your
business? Your registered business name as an advertising
agency may qualify your business for the 15% discount when
advertising in many publications!
Direct Mail, mailing lists, not ads, are used to obtain
business. You determine what type of person would best
buy your product; then compile, rent or buy name lists and
proceed from there.
Lists compiled from business listings in the Yellow Pages
are good for many kinds of mailorder products; however the
names and addresses contained in the white pages seldom
get any reasonable response. Ads in the daily paper are
also generally poor for mail order products. Stay with
the successful operators and advertise in the various
media they use ... stick with quality name lists in the
right category for your products!
Unless your ad is read you will come out in the red! Make
it clean, clear, concise, simple, professional and focused
to the "right market" for the type of product being
offered!
Always test! test! test! before spending large sums to
promote or advertise your product ... Be sure it is a hit
then go all out!
Your ad must name the product, describe it, tell what it
will do for the reader, how he can obtain it, and where to
get it!
The best part of your advertisement is the words that can
be read "between the lines"!
The dire
Most of the organizations spend colossal amount on getting business. Specialist marketers, professional spokesperson, excessive campaigning are just few of the ingredients deployed to earn those difficult clients. However what is ignored in the present stiff times of competition is the effort required to sustain them over a period of time.Marketing departments more than tend to underrate the importance of holding on to the existing client base. What is not understood here is the fact that service providers are many, products are endless – it is the quality of product and the manner of providing the same that makes the difference.Perhaps this is a reason behind the presence of intermediaries in any deal. The actual producers at times are too na?ve to market and the professional who grasp the inside focus of attracting and retaining makes the buck in the deal. Just consider a scenario where you’ve paid double the price for the same food in a 5 star property as against a small restaurant nearby. The key difference is again inherent in the serving style and the courtesies extended by the staff. They lure you into sweet talks and ensure that you want to be back and relive the wonderful experience.This is the magic of client building! There is no point producing if you can not sell. The tagline for successful marketing is to build clients. Remember there is no 100 % solution yet there are some tips that could help:Few Tips at a Glance:• Listen and do the spadework i.e. understand your client’s requirements before pitching.• Stay in touch i.e. makes sure that you do not lose your base. Send regular reminders, advertisement pamphlets, cards or mementos on special occasions to enable a top of the mind recall.• Establish a relationship by imparting a customized product to the extent possible.• Do not ignore older clients as new ones are added. Remember competitors are sitting to pounce as and when a situation permits.• Satisfy a need or as goes sell moments and not a camera.• Organize get together for your selected special clients and let them know that you care.• Start special membership packages or discount schemes for older client base.Building Clients and Generating Referrals: You would be amazed to see the results of one loyal relationship towards your brand. One happy customer can do far more good for you than many new customers together can. It is better to heed the one in hand rather than two in bush. The kind of publicity as rendered by a happy customer can yield more foot fall than any other form of marketing. The entire concept of referral building and generating business through contacts is based upon the word of mouth, which if positive would certainly convert into fast returns.Getting a new client is a difficult task but even more tedious is the exercise required to sustain them which if done promises the desired growth. So while you invest so much in marketing, focus on the already existing clients and earn through positive referral communities.
Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy,
Fortune, Now, New, How-to!
You must put yourself in the place of your prospects and
know how they feel, think and react to your ads! If "you"
were the customer would your ads persuade "you" to buy?
Your Ad must have a strong headline! It must tell the
prospect what to do, such as: Order Now! Rush $5.00! Use
order form and reply envelope! Act Now! Action words
that urge the prospect to order. Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What
the product will do for them. Use believable
testimonials. Appeal to their reason and get their
confidence, then use a powerful close. You can get the
order!
Repetition is one of the secrets of making a lasting
impression on the memory.
Use coupons in some of your ads!
Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!
Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement, business ownership, independence, more
knowledge, satisfaction, savings ... Appeal to your
prospects... use such appeals in your ads!
Quality, usefulness, reasonable price, up-to-date, and
appealing to the sight are points to stress!
Make no misleading claims about your products.
Review the many ads presented in leading mail order sales
magazines advertisers. Make note of the many attention
getting words and phrases that catch your eye and cause
you to read the rest of the ad! Use these same words in
your own headlines!
With certain type products, consider turning the picture
in your display ad upside down in order to attract
attention from the ordinary ... If handled properly,
curiosity will sell!
Study the operation of other firms to get New Ideas for
sales letters, methods of handling promotion, nature of
offers and any other details which may be helpful!
Some programs require a good deal of literature in order
to present all the facts necessary to sell a product!
With this type of product you should first advertise for
inquiries then send the full ammunition by direct mail.
Write up a list of important reasons why a person should
inquire about your offer. Use the strongest of these
reasons in your ad!
If you usually pay cash for your ads, why not set up your
own advertising agency as a secondary part of your
business? Your registered business name as an advertising
agency may qualify your business for the 15% discount when
advertising in many publications!
Direct Mail, mailing lists, not ads, are used to obtain
business. You determine what type of person would best
buy your product; then compile, rent or buy name lists and
proceed from there.
Lists compiled from business listings in the Yellow Pages
are good for many kinds of mailorder products; however the
names and addresses contained in the white pages seldom
get any reasonable response. Ads in the daily paper are
also generally poor for mail order products. Stay with
the successful operators and advertise in the various
media they use ... stick with quality name lists in the
right category for your products!
Unless your ad is read you will come out in the red! Make
it clean, clear, concise, simple, professional and focused
to the "right market" for the type of product being
offered!
Always test! test! test! before spending large sums to
promote or advertise your product ... Be sure it is a hit
then go all out!
Your ad must name the product, describe it, tell what it
will do for the reader, how he can obtain it, and where to
get it!
The best part of your advertisement is the words that can
be read "between the lines"!
The dire
The last time Inflation was above 4% interest rates were 11%, Terry Waite had just been released and it was the 17th of November 1991. In business terms many lifetimes ago. Whether the Bank of England will raise interest rates to 11% to achieve Gordon Brown’s mandate I will leave to the Money markets to speculate. It is unlikely that interest rates and hence the cost of capital will return the “lowest rates in 30 years” within the next two years.Within the context of Business’ implementing projects how should they respond to the changing environment? Those industries with capital intensive projects; Construction, Supply Chain related (warehousing, logistics, stock management) and IT Systems (ERP never cost less than a ?1.0m to implement) will be impacted most and what can we learn from their processes? Below is a five step process which will aid management teams to focus their attention on the key tasks.Stage One, demands a review of the projects applying the benefits ratio matrix below. This enables the management team to classify projects in order that they can be compared not in absolute terms (Amount the project is spending) but relative to the Capital Expenditure Budget and the benefits ratios the project will achieve. Each project is re-evaluated and the figures calculated and placed in the grid below.Once collated all the projects are then classifiedStage 2 - The project triage aims to determine how a project should be managed □ Stopping those projects which are capital intensive and will not drive the required rate of return given the increase in Cost of Capital. □ Starting those projects which provide a higher return, bringing forward projects that will increase revenue and reduce overheads in order that the business has the capacity to absorb the impact of a hostile interest rate. □ Continue the projects that are strategically correct but drive them harder in order that the business can respond quicker than its competitors. Stage 3 - With the newly re-balanced portfolio drive the benefits getting the organisation to accept the re-prioirtised and energized projects □ Communicate revised portfolio priorities □ Reorganise resources □ Mothball all projects where the return is less than the revised cost of capitalStage 4 – accelerate those projects where capital is a key element in the business contribution made by the project Stage 5 - Track the benefits against the Benefits realization charts to confirm the Business is getting a return on its investment.Whilst we are unsure as to when the Bank of England will reduce interest rates, those companies which actively review their project activity will be better placed to maximise the resources they have available. When interests rates fall they will again be poised to recommence the Capital projects they placed on hold and drive increased business value. Terry Waite was held in captivity for four years and nine months (2/2/1987 to 17/11/1991). Let us hope that we will not have place capital intensive projects on hold for as long. However those companies that do nothing are in danger of being impacted by the Bank of England’s policies and very few bank managers will support capital hungry organisations during a period of rising cost drive inflation.Takeaway Stay competitive - assess your portfolio of projects regularly and especially when there is a significant c
appealing to the sight are points to stress!
Make no misleading claims about your products.
Review the many ads presented in leading mail order sales
magazines advertisers. Make note of the many attention
getting words and phrases that catch your eye and cause
you to read the rest of the ad! Use these same words in
your own headlines!
With certain type products, consider turning the picture
in your display ad upside down in order to attract
attention from the ordinary ... If handled properly,
curiosity will sell!
Study the operation of other firms to get New Ideas for
sales letters, methods of handling promotion, nature of
offers and any other details which may be helpful!
Some programs require a good deal of literature in order
to present all the facts necessary to sell a product!
With this type of product you should first advertise for
inquiries then send the full ammunition by direct mail.
Write up a list of important reasons why a person should
inquire about your offer. Use the strongest of these
reasons in your ad!
If you usually pay cash for your ads, why not set up your
own advertising agency as a secondary part of your
business? Your registered business name as an advertising
agency may qualify your business for the 15% discount when
advertising in many publications!
Direct Mail, mailing lists, not ads, are used to obtain
business. You determine what type of person would best
buy your product; then compile, rent or buy name lists and
proceed from there.
Lists compiled from business listings in the Yellow Pages
are good for many kinds of mailorder products; however the
names and addresses contained in the white pages seldom
get any reasonable response. Ads in the daily paper are
also generally poor for mail order products. Stay with
the successful operators and advertise in the various
media they use ... stick with quality name lists in the
right category for your products!
Unless your ad is read you will come out in the red! Make
it clean, clear, concise, simple, professional and focused
to the "right market" for the type of product being
offered!
Always test! test! test! before spending large sums to
promote or advertise your product ... Be sure it is a hit
then go all out!
Your ad must name the product, describe it, tell what it
will do for the reader, how he can obtain it, and where to
get it!
The best part of your advertisement is the words that can
be read "between the lines"!
The dire
Only 1% of the people who choose to start a blog, succeed to make money from it. It is also called monetizing your blog.The statistic is really shocking.Those that succeed as bloggers are able to earn money, enough to live comfortably and work from home.A good number of the bloggers earn a steady 5 digit income every year.There are several good places on the internet where you can find tips about how to create a blog that is earning you money.If you are looking for a step-by-step guide, then the best one on the market is absolutely this one.The truth is that blogging can be a very lucrative online home business if and only if you have the talent and the right attitude towards your business.What makes other fail while others succeed? Successful bloggers invested a lot of time, efforts and talents into their site. Many bloggers believe that writing a blog should be taken seriously.They are taking it seriously, because they want to provide quality content for their readers. In other words, blogging is not just about writing something, it about writing something interesting for the readers. Bloggers must anticipate what his or her readers want to read. They must know how to hold the interest of their readers. That is the only way to become successful. Once a blogger gets the attention of his or her readers, there is a big chance that these readers will keep coming back to read more of what the blogger has to say. When the traffic increases, then there are high potential to earn an income from the blog.Monetizing your blogSome writers feel rather strongly about putting ads on their blog. These writers believe that having all those icons, banners and logo all over their site is taboo. Sure, nobody really wants to put so many ads on their site but the thing is advertisements bring in the money. If your site has huge traffic and you want to monetize your blog, you must be prepared to set aside some space for your advertisers. Your site must be designed in such a way that it will be easy for advertisers to put up their logo. A word of caution though, do not put too many advertisements in your site or your site will become too crowded and difficult to navigate.It will confuse the readers, your site will look bad, and it will not look professional anymore.A professional looking website or blog gives the impression to your visitors that you know what you are doing, you are a professional at your niche.Most readers would shy away from blogs that are difficult to navigate and if you lose your readers, you will also lose your income. Most online advertisers pay the site owners according to the number of views or clicks make on their ads. If the traffic to your site decreases, naturally, your income will be affected.Another way of earning money through your blog is through affiliate programs. Choose an affiliate program that is relevant to the contents of your blog. For instance, if your blog is all about children and parenting, it would be wise to join affiliate programs that are selling products for children.
agency may qualify your business for the 15% discount when
advertising in many publications!
Direct Mail, mailing lists, not ads, are used to obtain
business. You determine what type of person would best
buy your product; then compile, rent or buy name lists and
proceed from there.
Lists compiled from business listings in the Yellow Pages
are good for many kinds of mailorder products; however the
names and addresses contained in the white pages seldom
get any reasonable response. Ads in the daily paper are
also generally poor for mail order products. Stay with
the successful operators and advertise in the various
media they use ... stick with quality name lists in the
right category for your products!
Unless your ad is read you will come out in the red! Make
it clean, clear, concise, simple, professional and focused
to the "right market" for the type of product being
offered!
Always test! test! test! before spending large sums to
promote or advertise your product ... Be sure it is a hit
then go all out!
Your ad must name the product, describe it, tell what it
will do for the reader, how he can obtain it, and where to
get it!
The best part of your advertisement is the words that can
be read "between the lines"!
The direct mail packet consists of the sales letter,
catalog, or brochure, order blank and the business reply
envelope.
The ad must attract attention and create interest and
desire before the customer will act!
Know your product well so that you can be specific,
sincere and positive in writing your ads!
Enthusiastic ads properly laid out will generally get
enthusiastic results!
It is simple to record test results for your ads and
programs in the various media. DO IT!
If your product has distinctive features or trademarks,
use them over and over again in all your ads ... Take
advantage of the repeat psychology of keeping the name of
your product constantly out in front of the Public Eye!
If your product is familiar to the user, prove that it has
better quality or price over competing items. Educate the
consumer when presenting brand new items.
Prospects are usually more impressed by what others have
to say about the product than by what the dealer tells
them. Write to your customers, asking for their opinion
on what your program or product has done for them and
request permission to use their endorsement in some of
your ads. Retain their letters as your authority for
using their testimony.
Classified ads must have a great deal of thought and
preparation! Use as few words as you can, but don't leave
out image building words that tell stories, paint pictures
and compel action!
One way to increase the readership of your ad is by
inviting persons to send in money saving ideas. Print the
best idea each week, or month, and award the winner $$$
... They will read the ad in each issue in order to find
out if they won and if not to see if the winners ideas are
better than the ones they submitted!
Many products can be readily adapted to radio & TV
selling. This can be arranged whereby you pay the station
a percentage of only what is sold. There are publications
available which explain how to present such offers to the
stations and lists of stations that supposedly operate on
this basis. You can locate such firms by a search at your
local library or through salesmen and opportunity
magazines....However; this method for selling mail order
products is not readily available on a flexible basis,
unless you have something really special.
You must be in a position to change your advertising
approach with changing times and conditions.
The First Paragraph of a sales letter must create
attention and interest or the entire message will go to
file 13!
The Second part, or body, of the letter must arouse desire
by pointing out the advantages and describing the product,
preferably in use, or in action and should state the
price...or the entire message will wind up in file 13!
The Final Portion of your letter should strongly urge the
prospect to act and tell him how to order or the entire
message will go to file "13"!
You don't have near the space for your message with
classified and small display ads, as you do with the sales
letter so unless they are well presented they may make a
faster trip down the tube to file 13!
Always use TOP QUALITY letterheads, mailing materials and
supplies...This is your BUSINESS IMAGE in mailorder!
It could be good policy to place your ads through a
legitimate advertising agency...It costs no more than if
you place your own. Before doing business, get full
information about the agency, its services and rates.
Since you must get your message across in top form, in
order to pull inquiries and get orders, the ideal ad made
just for the particular item being for sale is another
great secret for mail order profits....Many times just one
little word will change a dead ad to one that pulls
thousands of orders!
Since you do not have a "window display" to use for
mailorder advertising you must either draw pictures or use
picture words to describe your product. Prepare
advertising copy so that your prospects can "visualize the
product" in their mind and "see" themselves using it to
good advantage.
The headline of your ad must be powerful enough to catch
immediate attention.
Use words that emphasize your product or service at the
beginning or end of sentences!
Another gimmick for obtaining name lists for nothing...An
ad such as..."?BIG MAIL? Send 200 of your address labels
and 50 cents. We will send to mailorder dealers,
wholesalers, distributors, etc....!"
"Before and After" type ads get great response on certain
products.
Test and compare with different worded ads on the same
type of merchandise in the same media.
When advertising make your most important points first!
When you find a new product that has possibilities for
mailorder, test it! Prepare an ad for a quick test in a
magazine or in a paper with a fast closing date (time from
date ad is received to date it is published). As your
test prove out "HIT" that particular item hard and heavy
in other publications!
Test various price levels for the same product.
Qualify your prospects with proper classified ads.
Get the prospects confidence by offering free samples
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/31093/articledump-Secrets-And-TopTips-Of-Mail-Order-Advertising.html">Secrets And Top-Tips Of Mail Order Advertising</a>
BB link (for phorums):
[url=http://www.articledump.net/article/31093/articledump-Secrets-And-TopTips-Of-Mail-Order-Advertising.html]Secrets And Top-Tips Of Mail Order Advertising[/url]
Related Articles:
Job Search Market Plan . . . a 21st Century Success Tool
The Real Cause of Business Management Failure is More about Ethics than Skills
Bookmark it:
|