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    Better Brand Research: What Customers Want
    Several years ago I came across one of the most useful and practical articles on market research I have ever read -- “How To Turn Customer Input into Innovation” by Anthony Ulwick.Published in the January 2002 Harvard Business Review, the article briefly outlined a methodology and set of tools for gathering customer input in a way that actually drives product innovation. In addition, the article illustrated how Cordis -- a medical device manufacturer specializing in products for interventional vascular medicine -- used Ulwick’s approach to innovate the heart stent and gain market leadership in the angioplasty balloon market. As a result, Cordis’ stock went from $20 to $109 per share when it was acquired by Johnson and Johnson.Now, Ulwick has updated his tools and provided a more comprehensive look at his methodology in his recently released book, What Customers Want McGraw Hill). This book should be required readying for anyone involved in product development and marketing. Partly be
    lead with no impurities. A typical battery sold today lasts about two years. As I mentioned, batteries are designed for starting or deep cycling, few do both. If a starting battery is used for deep cycle applications, it will not be able to recover from those deep discharges, and will fail in a short period of time. Many deep cycle batteries cannot produce the amperage required for starting or do not have internal connecting straps that are capable of handling this high current generated during startin
    Somebody Has To Pay For Slips and Falls
    When someone slips and falls, the first thing they do is look nonchalant. People prefer that no one notice that they fell. It's embarrassing after all. The second thing, injuries, only come into play, if someone is hurt. If the slip and fall produces injuries, there is a third aspect of slips and falls: Who is going to pay?Mrs. Ciminski, an elderly lady, fell while helping herself in a buffet line at a self-serve restaurant. Whose fault was it? Was it her fault for not being aware of potential problems? Was the fault of the restaurant for not being aware of accidental spills?Personal injury attorney Terry E. Lumsden says, "At that time the law was very difficult for someone injured in a slip and fall situation. They had to prove that what they slipped on was caused by the owner or that what was on the floor was there so long, the owner, in exercising reasonable care, should have discovered and cleaned it up. That was a very difficult test for an injured person to overcome, especially whe
    Staying Power - The Mystery Uncovered

    With the start of the summer boating season about to kickoff, now is a good time to check your marine batteries. When planning a day on the water with friends and family the last thing you need is a dead battery. Let’s start by taking a little of the mystery out of your marine batteries. I will explain the different types of batteries available today and describe why some batteries will outperform others with respect to cranking power, reserve capacity, and service life.

    There are three basic types of 12 volt batteries used today for marine applications. They are the flooded battery, the gel battery, and most recently the AGM battery, (which stands for absorbed glass mat). All of these batteries are constructed of lead and acid and measure a full charge at 12.85 volts, they can be divided into starting and deep-cycle, but the similarities end there. While we're on the subject of “marine” batteries, keep in mind that the term marine is used as a marketing tool and has no technical merit.

    Batteries stop working primarily because of internal failure. Corrosion on the positive grid, connecting straps, and lead plates within the battery cause them to die. Batteries also fail from improper maintenance, shock and vibration, and letting them run down to 100% depth of discharge, where many batteries cannot recover.

    Almost all batteries are constructed with recycled lead and hardeners such as antimony or calcium in the manufacturing process. Using recycled lead, which contain impurities, and calcium or antimony is very cost effective for manufacturers, but this significantly contributes to internal corrosion and rapid battery failure. A battery built with pure lead and no impurities will significantly outlast one that uses recycled lead or adds calcium.

    So, what shortens the service life? One commonality is that batteries that utilize impurities in the manufacturing process such as recycled lead will not last as long as batteries using pure lead with no impurities. A typical battery sold today lasts about two years. As I mentioned, batteries are designed for starting or deep cycling, few do both. If a starting battery is used for deep cycle applications, it will not be able to recover from those deep discharges, and will fail in a short period of time. Many deep cycle batteries cannot produce the amperage required for starting or do not have internal connecting straps that are capable of handling this high current generated during starting

    The Anatomy of Hype
    On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said.Hype was the problem. If you use the following tactics, many educated shoppers cringe and go elsewhere:Overblown claims. "If You Can Write Your Name, You Can Write a Book in 30 Days - Guaranteed!"Overexcited tone. Lots of exclamation points, phrases in bold capital letters with underlining and a drumbeat of emphasis. "Programmers poured out their TOP-SECRET strategies that you, too, can use to earn a GATES-LIKE FORTUNE in the software business!!" "Take out your credit card and order RIGHT NOW!"Unsupported and extreme superlatives. "The most important new product launch, ever."Adjectives and adverbs you would not encounter from Exxon or IBM. "Mind-blowing" "Exclusive" "Huge" "Incredible" "Wildly" "Literall
    rvice life.

    There are three basic types of 12 volt batteries used today for marine applications. They are the flooded battery, the gel battery, and most recently the AGM battery, (which stands for absorbed glass mat). All of these batteries are constructed of lead and acid and measure a full charge at 12.85 volts, they can be divided into starting and deep-cycle, but the similarities end there. While we're on the subject of “marine” batteries, keep in mind that the term marine is used as a marketing tool and has no technical merit.

    Batteries stop working primarily because of internal failure. Corrosion on the positive grid, connecting straps, and lead plates within the battery cause them to die. Batteries also fail from improper maintenance, shock and vibration, and letting them run down to 100% depth of discharge, where many batteries cannot recover.

    Almost all batteries are constructed with recycled lead and hardeners such as antimony or calcium in the manufacturing process. Using recycled lead, which contain impurities, and calcium or antimony is very cost effective for manufacturers, but this significantly contributes to internal corrosion and rapid battery failure. A battery built with pure lead and no impurities will significantly outlast one that uses recycled lead or adds calcium.

    So, what shortens the service life? One commonality is that batteries that utilize impurities in the manufacturing process such as recycled lead will not last as long as batteries using pure lead with no impurities. A typical battery sold today lasts about two years. As I mentioned, batteries are designed for starting or deep cycling, few do both. If a starting battery is used for deep cycle applications, it will not be able to recover from those deep discharges, and will fail in a short period of time. Many deep cycle batteries cannot produce the amperage required for starting or do not have internal connecting straps that are capable of handling this high current generated during startin

    How To Select A Small Business Consultant: A Difficult Task Made Easy
    One of the Most Difficult Decisions:Business managers face many challenging tasks while managing a small business. How to select a small business consultant is among the most difficult tasks they need to do. The very first question that comes to mind when selecting a small business consultant is the size of the consulting firm. Business managers have to choose between a large firm and a smaller one. Putting the answer in its simplest terms, if you require a customized solution, then the smaller firm is most suitable for you. Otherwise, a larger firm might be the best choice to suit most standard requirements.Importance of Personal Relationship:As a business manager or owner, it is a difficult task to select a small business consultant. However, the job becomes even harder when it comes to what person to choose for the job, because it is the relationship between the individuals that is ultimately the most important factor. A good small business consultant is one who not only guides
    ing tool and has no technical merit.

    Batteries stop working primarily because of internal failure. Corrosion on the positive grid, connecting straps, and lead plates within the battery cause them to die. Batteries also fail from improper maintenance, shock and vibration, and letting them run down to 100% depth of discharge, where many batteries cannot recover.

    Almost all batteries are constructed with recycled lead and hardeners such as antimony or calcium in the manufacturing process. Using recycled lead, which contain impurities, and calcium or antimony is very cost effective for manufacturers, but this significantly contributes to internal corrosion and rapid battery failure. A battery built with pure lead and no impurities will significantly outlast one that uses recycled lead or adds calcium.

    So, what shortens the service life? One commonality is that batteries that utilize impurities in the manufacturing process such as recycled lead will not last as long as batteries using pure lead with no impurities. A typical battery sold today lasts about two years. As I mentioned, batteries are designed for starting or deep cycling, few do both. If a starting battery is used for deep cycle applications, it will not be able to recover from those deep discharges, and will fail in a short period of time. Many deep cycle batteries cannot produce the amperage required for starting or do not have internal connecting straps that are capable of handling this high current generated during startin

    How To Write A Press Release That Makes News
    Writing a press release (or news release) AND getting it published is not difficult.Remember, though, good press releases -- i.e. press releases that get published and make news -- can provide invaluable marketing for your business or website. So it is worth understanding the mechanics of writing a press release that makes news.Namely:1) Have a story to tell 2) Think like a journalist 3) Format the press release properly 4) Keep your press release short! 5) Promote your press release onlineLet's look at these press release guidelines a bit closer.1) Have A Story To TellYou must have a story to tell, a hook, or an interesting angle. Whilst demand for news is great, the news must still be interesting.So, find your story and develop it; position your press release, somehow, to be different. And try and incorporate the following:- holiday and event tie-in articles - internet innovations and developments or unique productsrecycled lead, which contain impurities, and calcium or antimony is very cost effective for manufacturers, but this significantly contributes to internal corrosion and rapid battery failure. A battery built with pure lead and no impurities will significantly outlast one that uses recycled lead or adds calcium.

    So, what shortens the service life? One commonality is that batteries that utilize impurities in the manufacturing process such as recycled lead will not last as long as batteries using pure lead with no impurities. A typical battery sold today lasts about two years. As I mentioned, batteries are designed for starting or deep cycling, few do both. If a starting battery is used for deep cycle applications, it will not be able to recover from those deep discharges, and will fail in a short period of time. Many deep cycle batteries cannot produce the amperage required for starting or do not have internal connecting straps that are capable of handling this high current generated during startin

    Auto Financing - 5 Ways to Save Money on Your Next Vehicle Loan
    Don't get stuck with a bad car deal. Here are five ways to walk away from an auto dealership and save money on the vehicle loan.1. Research Invoice and Make OfferNever pay sticker price for a new automobile. Before stepping foot on the showroom floor, research the vehicle. Several online websites provide the public with dealership information such as invoice price, hold-backs, rebates, etc. Determine a vehicle's invoice price (the dealer's costs), increase the price by 2%, and make the dealership an offer.2. Be FlexibleTiming a vehicle purchase is everything. Several auto dealerships establish monthly sales goal. If the targeted sales goal is met or exceeded, the dealership receives a bonus from the manufacturer. On the last day of the month, the dealership is more likely to offer buyer incentives and a good deal on the vehicle. To make room for new shipments, the dealership might sell the vehicle at invoice price.3. Avoid "No Money Down" Loans lead with no impurities. A typical battery sold today lasts about two years. As I mentioned, batteries are designed for starting or deep cycling, few do both. If a starting battery is used for deep cycle applications, it will not be able to recover from those deep discharges, and will fail in a short period of time. Many deep cycle batteries cannot produce the amperage required for starting or do not have internal connecting straps that are capable of handling this high current generated during starting, and will also fail prematurely.

    A flooded battery not maintained, filled using tap water, or just left with low water will fail relatively quickly. These “wet” batteries vent and leaks acid causing corrosion on the terminals which will lead to electrical issues on and around the battery with respect to wires and connections. This can cause electrical problems, but more importantly may produce explosive concentrations of hydrogen gas.

    Gel batteries are maintenance free, but still vent gasses at one to two psi. and cause corrosion on the terminals and surrounding areas. A Gel battery requires the greatest care when recharghing. If charged at over 14.3 volts, the silica actually separates out of the gel, settles to the bottom of the battery and leads to failure. Also, if deeply discharged, care must be given to the amount of current (amperage) used in charging the gel type battery to prevent explosion hazards. Furthermore, if mounted in any position other than vertical, a gel battery will expose lead plates and perform at less than a 100% from day one. For these reasons they are becoming a less popular choice for the marine industry.

    AGM batteries are becoming more and more popular. They excel because most are better equipped to handle shock and vibration, and will typically give you several years of maintenance free service. Unfortunately, most AGM batteries vent at 1-2 PSI causing them to corrode surrounding electronics similar to the Gel batteries. Almost all AGM’s today use recycled lead shortening their service life. They are typically more sensitive to charging than a flooded batteries, however they are less sensitive than a gel. There are many AGM’s on the market but don’t just go out and buy an AGM battery and think you have the best. You may have been better off saving that additional money you just spent and bought that 100 year old technology found in a new flooded battery.

    The Odyssey Battery however is an AGM battery that is very unique and technologically adv

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