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    what I need; they can’t use my services.” Or, “Nope - let me out of here. These people are all small-timers, there’s not even one person with wh
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    An issue that can be considered a major mistake in business is that of being too narrow minded. Normally, I would be harping about having a narrow target market, but in this instance it is just the opposite of what we’d usually think. While we know that a more narrowly-focused target market helps us to be more effective in marketing our wares, a crucial error is made when we keep that narrow vision when we enter a room full of people.

    Scanning the room, we may make a snap judgment as to who in the room can be helpful. We’ll probably say, “Nope, these people are not what I need; they can’t use my services.” Or, “Nope - let me out of here. These people are all small-timers, there’s not even one person with who

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    ow target market, but in this instance it is just the opposite of what we’d usually think. While we know that a more narrowly-focused target market helps us to be more effective in marketing our wares, a crucial error is made when we keep that narrow vision when we enter a room full of people.

    Scanning the room, we may make a snap judgment as to who in the room can be helpful. We’ll probably say, “Nope, these people are not what I need; they can’t use my services.” Or, “Nope - let me out of here. These people are all small-timers, there’s not even one person with wh

    Reducing Everyday Printing Costs For Business
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    ket helps us to be more effective in marketing our wares, a crucial error is made when we keep that narrow vision when we enter a room full of people.

    Scanning the room, we may make a snap judgment as to who in the room can be helpful. We’ll probably say, “Nope, these people are not what I need; they can’t use my services.” Or, “Nope - let me out of here. These people are all small-timers, there’s not even one person with wh

    Customer Service And The Truth About Happy Customers
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    Scanning the room, we may make a snap judgment as to who in the room can be helpful. We’ll probably say, “Nope, these people are not what I need; they can’t use my services.” Or, “Nope - let me out of here. These people are all small-timers, there’s not even one person with wh

    How to Network for Professional Success By Editing Newsletters
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    what I need; they can’t use my services.” Or, “Nope - let me out of here. These people are all small-timers, there’s not even one person with whom I’d like to talk.” Here is where we need to cultivate breadth in our focus. The blanket approach, for example, of discounting the value of all small business owners stops us from discovering who these small-timers might know. It may keep us from learning that they actually already conduct business with a prospect that we want. This may be the very prospect that we’ve been trying to get into for months.

    Walking into that networking event, you already have your target market narrowly focused. Now, incorporate a breadth of focus and consider asking the following que

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