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    ned my brain to mush. Each month the local Chamber publishes their new members on the back page of their monthly newsletter. Eac
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    The List. All of us have them, whether it’s the Chamber directory or the membership list of the association we belong to. What can we do with these lists that will give us a return on our investment of time and money?

    You’d think with all the work I do in helping my clients to network and gain effective referrals that the answer to this question would have been a “no-brainer.” I’m going to use the excuse that I was too much in the middle of the forest to see the trees! Or better said, the expanse of the list turned my brain to mush. Each month the local Chamber publishes their new members on the back page of their monthly newsletter. Each

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    n we do with these lists that will give us a return on our investment of time and money?

    You’d think with all the work I do in helping my clients to network and gain effective referrals that the answer to this question would have been a “no-brainer.” I’m going to use the excuse that I was too much in the middle of the forest to see the trees! Or better said, the expanse of the list turned my brain to mush. Each month the local Chamber publishes their new members on the back page of their monthly newsletter. Eac

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    helping my clients to network and gain effective referrals that the answer to this question would have been a “no-brainer.” I’m going to use the excuse that I was too much in the middle of the forest to see the trees! Or better said, the expanse of the list turned my brain to mush. Each month the local Chamber publishes their new members on the back page of their monthly newsletter. Eac
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    ing to use the excuse that I was too much in the middle of the forest to see the trees! Or better said, the expanse of the list turned my brain to mush. Each month the local Chamber publishes their new members on the back page of their monthly newsletter. Eac
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    ned my brain to mush. Each month the local Chamber publishes their new members on the back page of their monthly newsletter. Each month I would tear off the back page and save it. My plan was to, “do something” with this resource. For the longest time, the best idea I could develop was to send some promotional material to these people. As soon as that idea would pop into my head, I realized what I do with the materials that others blindly send me. Since I didn’t want to waste my marketing dollars, I rejected the idea.

    Realizing that personal introductions work so much better than a cold call, I finally became aware of how to use the lists

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