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  • Atricle Dump - 15 Steps to Networking Success - First Contact to First Meeting

    Goji Juice Distribution
    The biggest "feel-good" marketing opportunity that I have come across in a long time comes from a veteran supplement and vitamin manufacturer and distributor. They not so many years ago discovered the benefits of the much cherished goji berry. After rigorous testing a
    ing conversation. But that's not all -- you've got to follow up or your great first impression will be forgotten by the second cup of coffee the next day.

    1. Send an email the next day -- keep it short.
    2. Mention something y
      Can Businesses Afford To Think Like Consumers?
      When you are shopping for office copier paper, it makes sense to look for a great deal, even buying in volume if the savings are good enough. But if you get taken in by consumer attitude in some areas of business, then you risk getting buried by more prudent businesse
      Not many people really like networking. What should you talk about? How much should you talk? What questions should you ask? What's the best way to cement the relationship?

      Well you're in luck! It's easier than you think. Just follow these 15 steps...

      1. Ask the potential contact what they do.
      2. Listen carefully to their description of their job or company and pay attention for anything that suggests they are having difficulty with their business.
      3. Summarize what they just said back to them. Comment on something that you find interesting.
      4. Ask a question related to their business; give them a chance to teach you something.
      5. Thank them and ask for a business card.
      6. Do not talk about yourself or your business.
      7. When they ask about you or what you do, give them a succinct memorable answer that you have prepared ahead of time and memorized.
      8. Give the contact a business card when they ask for one.
      9. Thank them and tell them that it was interesting conversation.
      But that's not all -- you've got to follow up or your great first impression will be forgotten by the second cup of coffee the next day.

      1. Send an email the next day -- keep it short.
      2. Mention something yo
        Negotiation Tactic-Getting It In Your Hands
        This tactic is the classic for the sales-driven person. Essentially the “getting it in your hands” tactic is like giving candy to a child to make them stop crying. Once they get it, they are happy and nothing else matters to them. The sales professional knows that
        5 steps...

        1. Ask the potential contact what they do.
        2. Listen carefully to their description of their job or company and pay attention for anything that suggests they are having difficulty with their business.
        3. Summarize what they just said back to them. Comment on something that you find interesting.
        4. Ask a question related to their business; give them a chance to teach you something.
        5. Thank them and ask for a business card.
        6. Do not talk about yourself or your business.
        7. When they ask about you or what you do, give them a succinct memorable answer that you have prepared ahead of time and memorized.
        8. Give the contact a business card when they ask for one.
        9. Thank them and tell them that it was interesting conversation.
        But that's not all -- you've got to follow up or your great first impression will be forgotten by the second cup of coffee the next day.

        1. Send an email the next day -- keep it short.
        2. Mention something y
          Successful Product Branding: What Does The Brand 'Want' To Be
          Successful product branding is a dicey game. With its winners being lauded endlessly and its losers scrambling to find work under different product umbrellas.Here's a VERY basic overview of successful product branding...A new product is coming out. It's
          just said back to them. Comment on something that you find interesting.
        3. Ask a question related to their business; give them a chance to teach you something.
        4. Thank them and ask for a business card.
        5. Do not talk about yourself or your business.
        6. When they ask about you or what you do, give them a succinct memorable answer that you have prepared ahead of time and memorized.
        7. Give the contact a business card when they ask for one.
        8. Thank them and tell them that it was interesting conversation.
        But that's not all -- you've got to follow up or your great first impression will be forgotten by the second cup of coffee the next day.

        1. Send an email the next day -- keep it short.
        2. Mention something y
          Use Testimonials to Pump Up Your Marketing
          One of the most powerful marketing tools you can use is the customer testimonial. Since the person giving the testimonial has actually paid for your product or service, prospective customers often give these more weight than other marketing materials you may produce.<
          ness.
        3. When they ask about you or what you do, give them a succinct memorable answer that you have prepared ahead of time and memorized.
        4. Give the contact a business card when they ask for one.
        5. Thank them and tell them that it was interesting conversation.
        But that's not all -- you've got to follow up or your great first impression will be forgotten by the second cup of coffee the next day.

        1. Send an email the next day -- keep it short.
        2. Mention something y
          What's Up with Outsourcing?
          This question resonated with me one day after I attended a lunch meeting at a restaurant in Westborough Massachusetts. To those readers un-familiar with the state, Westborough is a town located near the intersection of Interstates 90 and 495. It is a high tech hub h
          ing conversation.
        But that's not all -- you've got to follow up or your great first impression will be forgotten by the second cup of coffee the next day.

        1. Send an email the next day -- keep it short.
        2. Mention something you thought was interesting from the conversation.
        3. Either ask an open-ended question or give them a link or referral to something that they might find useful -- create a relationship of obligation; either of them to you or of you to them -- something that legitimizes your correspondence and keeps it going. Remember, people like to help others. If you ask the contact for some information that gives you a reason to repay them later and that means continuing the relationship.
        4. Wait for them to follow up, when they do, suggest a meeting in person to learn more about their business.
        5. Before you call, send an email specifying what day and what time you will call.
        6. Call to confirm the meeting.

        First contact to first meeting in 15 easy steps -- now go out there and start networking!

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