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Atricle Dump - Niche Networking Wins Good Clients
Now that the economy and job market have rebounded, how can you retain your best people?That’s the challenge, according to many recent studies. At the very least, retention requires a competitive salary and great benefits. Employee involvement, recognition, advancement
One of the questions I asked myself at the outset was: “Do I want a large client list or a smaller list of good clients?”
The answer had to be A Smaller List of Good Clie
The job market for college graduates is said to be at its best right now. However, the average salary isn’t as promising if you fall within the majority of graduates, even with the vast amount of jobs available. And, if you had to take out student loans to pay for education, th
When I think about networking I focus on niche markets. For my Business Coaching business I focus on Blue Chip companies. The reasons for this are simple. They are good clients because: 1. They have a lot of people who will probably benefit from my coaching. 2. They are accustomed to paying the high level of fees that I charge. 3. Generally speaking they pay their accounts on time.
That said, they are, of course, a great deal more difficult to penetrate. I guess I was fortunate in having a good grounding in marketing before I came in to Business Coaching. This meant that I thought about the best ways of gaining entrees into big companies in a logical and creative way.
The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.
One of the questions I asked myself at the outset was: “Do I want a large client list or a smaller list of good clients?”
The answer had to be A Smaller List of Good Clien
Keeping your eye on the business and improving employee performance at the same time can be a challenge; that is why performance management is so important in organizations. By its very definition, performance management contributes to the development of individuals and teams
That said, they are, of course, a great deal more difficult to penetrate. I guess I was fortunate in having a good grounding in marketing before I came in to Business Coaching. This meant that I thought about the best ways of gaining entrees into big companies in a logical and creative way.
The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.
One of the questions I asked myself at the outset was: “Do I want a large client list or a smaller list of good clients?”
The answer had to be A Smaller List of Good Clie
The world is not waiting for you…or your product or service. Or your firm. Or your firm’s message. They’re getting along just fine without you. Until you give them a reason to think otherwise, it’ll continue that way. This isn’t news, though. That’s why you advertise and market
That said, they are, of course, a great deal more difficult to penetrate. I guess I was fortunate in having a good grounding in marketing before I came in to Business Coaching. This meant that I thought about the best ways of gaining entrees into big companies in a logical and creative way.
The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.
One of the questions I asked myself at the outset was: “Do I want a large client list or a smaller list of good clients?”
The answer had to be A Smaller List of Good Clie
With a lengthy history that is second to few other products, the growth, spread and use of tobacco throughout the world has been a major factor in trade since its first being observed by Europeans in the Americas. As was the case among the native tribes, the tobacco plan
The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.
One of the questions I asked myself at the outset was: “Do I want a large client list or a smaller list of good clients?”
The answer had to be A Smaller List of Good Clie
FACTMost tourism destinations and companies spend lots of hard earned money on advertising and promotion to get clients to visit or take their trips, but rarely know what was effective. Or worse, what was a total loss.This can be frustrating and potentiall
One of the questions I asked myself at the outset was: “Do I want a large client list or a smaller list of good clients?”
The answer had to be A Smaller List of Good Clients. I planned to run a one-man-band business so the client list had to be kept to manageable proportions.
The policy of focussing on niches of blue chip clients has paid of handsomely. I actually spend very little time on networking. Perhaps only 20 minutes a week. One hour a week top whack. But it pays of handsomely the way I do it.
I have to say that I have only come across a very few people who network in the same way as I do and they all appear to be very successful. The reasons are simple. We all stand in the right traffic lanes. We all work smart rather than hard. We focus on building good, two-way communication, relationships with our clients. We offer good value to our clients. We charge high fees, which we can do because we offer good value.
Nowadays I am spending more and more of my time on making videos about how I have built my business so that other people can simply go to my web site and get good practical advice straight from the horse’s mout
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