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Atricle Dump - Cold Calling Openers That'll Make Prospects Practically Sit Up And Beg To Do Business With You
To attract clients who pay in full and out of pocket for your services, it's imperative to position yourself as a helpful expert. This is true whether you are a business consultant, a beautician, a psychotherapist, a gardener, a car mechanic, a coach or a massage therapist.It's a simple fact of human behavior: Pe
I didn't need to ask, "How's that workin' for you?" I already knew.
By the end of our consultation his benefit statement had emerged as: "Increasing your profits by 20% or more. Guaranteed."
He said, "Suddenly industry leaders I've been pursuing for more than a year, want to meet with me!"
Scheesh! By the time we'd finished with his benefi
Business blogs have become increasingly popular and can quite profitable for those who set up a marketing blog. Statistically though only a few bloggers actually go about making their blog profitiable. Nevertheless fortunately those who do succeed in writing business blogs are able to spin enough income to make this a
The words that establish trust, build your credibility as the authority, and compel the decision maker to meet with you and only you.
The words that get you face-to-face, high-level meetings, trim weeks off of the sales cycle and add tens of thousands of dollars to the size of the contract. Words that repeatedly level the playing field and position you as equal to your executive-level prospects.
Words That Keep Gatekeepers From Asking Annoying Questions
Like, "Who are you?" "Don't you know, he doesn't handle that sort of thing?" and "Could you send me something in writing?"
To really "get" the power of the words you gotta know that your high-level prospects are consumed with finding answers to three pressing questions:
1. How to increase revenues
2. How to decrease expenses.
3. How to quantifiably improve communications.
To grab the executives' undivided attention you must quantify your ability to do one of these things. Use a number that's significant enough for consideration, a number that's not so high as to make him think, "Yeah, right."
Here's How To Create The Benefit Statement, The "Phrase That Pays" Big.
Fill in the blanks about what your products and services do for your clients: "We (increase/decrease) __________ your (revenues/expenses) _________ by 20%."
Then use the statement,
In your cold calls to company presidents
In your email signature
On the top of your faxable one-sheet executive summary
Recently, one of my clients came to me with this benefit statement:
"Lighting the path for people and companies worldwide so that they can see the path to their dreams and goals. Our goals are that we leave a lighted path in the darkness wherever we've been."
I didn't need to ask, "How's that workin' for you?" I already knew.
By the end of our consultation his benefit statement had emerged as: "Increasing your profits by 20% or more. Guaranteed."
He said, "Suddenly industry leaders I've been pursuing for more than a year, want to meet with me!"
Scheesh! By the time we'd finished with his benefit
Here finally a business directory with the needs of businessman in mind. Businessmen can do with less clutter and a little more ease. Keeping this in mind easy2source.com makes the tedious task of searching for appropriate results an absolutely easy task.Make a demand on the search engine and be amply rewarded wi
Words That Keep Gatekeepers From Asking Annoying Questions
Like, "Who are you?" "Don't you know, he doesn't handle that sort of thing?" and "Could you send me something in writing?"
To really "get" the power of the words you gotta know that your high-level prospects are consumed with finding answers to three pressing questions:
1. How to increase revenues
2. How to decrease expenses.
3. How to quantifiably improve communications.
To grab the executives' undivided attention you must quantify your ability to do one of these things. Use a number that's significant enough for consideration, a number that's not so high as to make him think, "Yeah, right."
Here's How To Create The Benefit Statement, The "Phrase That Pays" Big.
Fill in the blanks about what your products and services do for your clients: "We (increase/decrease) __________ your (revenues/expenses) _________ by 20%."
Then use the statement,
In your cold calls to company presidents
In your email signature
On the top of your faxable one-sheet executive summary
Recently, one of my clients came to me with this benefit statement:
"Lighting the path for people and companies worldwide so that they can see the path to their dreams and goals. Our goals are that we leave a lighted path in the darkness wherever we've been."
I didn't need to ask, "How's that workin' for you?" I already knew.
By the end of our consultation his benefit statement had emerged as: "Increasing your profits by 20% or more. Guaranteed."
He said, "Suddenly industry leaders I've been pursuing for more than a year, want to meet with me!"
Scheesh! By the time we'd finished with his benefi
The Motorola RAZRWIRE Sunglasses are the perfect example of what happens when the latest technology fuses with high fashion. The new RAZRWIRE Bluetooth sunglasses by Motorola and Oakley get two things accomplished with one product - a good quality headset with clear audio, as well as great protection from the suns rays
2. How to decrease expenses.
3. How to quantifiably improve communications.
To grab the executives' undivided attention you must quantify your ability to do one of these things. Use a number that's significant enough for consideration, a number that's not so high as to make him think, "Yeah, right."
Here's How To Create The Benefit Statement, The "Phrase That Pays" Big.
Fill in the blanks about what your products and services do for your clients: "We (increase/decrease) __________ your (revenues/expenses) _________ by 20%."
Then use the statement,
In your cold calls to company presidents
In your email signature
On the top of your faxable one-sheet executive summary
Recently, one of my clients came to me with this benefit statement:
"Lighting the path for people and companies worldwide so that they can see the path to their dreams and goals. Our goals are that we leave a lighted path in the darkness wherever we've been."
I didn't need to ask, "How's that workin' for you?" I already knew.
By the end of our consultation his benefit statement had emerged as: "Increasing your profits by 20% or more. Guaranteed."
He said, "Suddenly industry leaders I've been pursuing for more than a year, want to meet with me!"
Scheesh! By the time we'd finished with his benefi
Giving out Free Bonuses, your Pathway to SuccessDont you feel good when someone gives you something free for making a purchase? Doesnt it make you feel great about the product when you get an additional something besides what you actually paid for? Well, most people feel that way as well. This shows what a grea
Then use the statement,
In your cold calls to company presidents
In your email signature
On the top of your faxable one-sheet executive summary
Recently, one of my clients came to me with this benefit statement:
"Lighting the path for people and companies worldwide so that they can see the path to their dreams and goals. Our goals are that we leave a lighted path in the darkness wherever we've been."
I didn't need to ask, "How's that workin' for you?" I already knew.
By the end of our consultation his benefit statement had emerged as: "Increasing your profits by 20% or more. Guaranteed."
He said, "Suddenly industry leaders I've been pursuing for more than a year, want to meet with me!"
Scheesh! By the time we'd finished with his benefi
The bursting of the dotcom bubble in the year 2001 was a defining moment in the global web industry. People believed that the web had been given far more significance than it merited, not withstanding that initial glitches are a common feature of all technological revolutions. The shakeouts in fact mark the beginning of
I didn't need to ask, "How's that workin' for you?" I already knew.
By the end of our consultation his benefit statement had emerged as: "Increasing your profits by 20% or more. Guaranteed."
He said, "Suddenly industry leaders I've been pursuing for more than a year, want to meet with me!"
Scheesh! By the time we'd finished with his benefit statement I wanted to meet with him!
Now, your mission should you decide to accept it, is to craft your own powerful benefit statement using the template above. Use it and you too will "Top Dog" decision-makers practically sit up and beg to do business with you.
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