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Atricle Dump - Trends Worth Billions – (Part 1 of a 3-Part Series)
In any major field of study, graduates usually have several career options to pursue. For examples, teachers may decide on educating elementary, middle school, high school, or college students; Law enforcers are patrol officers, prison guards, parole officers, or detectives. Likewise, Chef’s also have choices to make throughout his/her career. After experience in other venues of the culinary arts, a professional cook may have decided to become his/her own boss, and join the growing field of personal chef’s.Nevertheless, becoming a personal chef is a growing
“Good point. So what do I like and the money will follow,” he replied not fully grasping the implications of his words.
• • •
Leanne, Gordon and Doug represent many business owners and entrepreneur
When it comes to setting up a new business, it can be difficult to come to terms with business terminology - especially if the process of setting up and running a company is completely alien to you. For instance, speaking to your bank about asset and sales finance may be a daunting notion in itself; but when you consider the possibility of getting tangled up in the jargon - and perhaps even losing credibility with your bank - the experience seems even more intimidating. However, if you keep your wits about you and make sure that you're up to date on the latest finan
“You’re not alone,” I replied. “I hear that same refrain from many business owners in spite of our booming economy and low interest rates. All that good cheer does little to pacify a business that’s struggling to make ends meet. Do you know why sales are slipping?”
“If I knew I could adjust my strategy but I can’t identify the root cause. That’s what’s frustrating me.”
• • •
“I’ve been marketing this way for years and it’s always produced results. So why has the response rate dropped?” asked Gordon, during a break from his print shop. “I have a great staff but if sales continue to falter, I may have to let someone go. That’s doesn’t sit well with me.”
“Have you sat down with your staff and asked for their input?” I suggested. “They’re often an excellent resource. After all, they have a stake in the outcome.”
“Hmmm … not really,” he replied. “I don’t want them to know the business is in trouble. That would just add to my problems. I’d rather talk with you; you’re not involved.”
• • •
“I was hoping to start a new business with the money from my severance package but I just can't find the right product or service to sell,” complained Doug, a 20-year veteran of the corporate world. “What profitable trend can I get on board with?”
“Are you looking for a trend that will make you money or a business that will make you happy?” I asked. “There are lots of ways to make money but you better do something you really like otherwise you'll be toast in no time.”
“Good point. So what do I like and the money will follow,” he replied not fully grasping the implications of his words.
• • •
Leanne, Gordon and Doug represent many business owners and entrepreneurs
Marketing is conducted for the masses, but the customers come in one at a time. When you spend your money, you need to get value for your investment and you need to get an asset. That asset will be an asset or client that you can turn into a long term business value.One of the worst mistakes 99% of the businesses make is letting prospects and clients come and go with no thought as to how valuable they really are and how valuable they are to the future security of your business. Before you can get this answer you must find the value of your customer.Eve
“If I knew I could adjust my strategy but I can’t identify the root cause. That’s what’s frustrating me.”
• • •
“I’ve been marketing this way for years and it’s always produced results. So why has the response rate dropped?” asked Gordon, during a break from his print shop. “I have a great staff but if sales continue to falter, I may have to let someone go. That’s doesn’t sit well with me.”
“Have you sat down with your staff and asked for their input?” I suggested. “They’re often an excellent resource. After all, they have a stake in the outcome.”
“Hmmm … not really,” he replied. “I don’t want them to know the business is in trouble. That would just add to my problems. I’d rather talk with you; you’re not involved.”
• • •
“I was hoping to start a new business with the money from my severance package but I just can't find the right product or service to sell,” complained Doug, a 20-year veteran of the corporate world. “What profitable trend can I get on board with?”
“Are you looking for a trend that will make you money or a business that will make you happy?” I asked. “There are lots of ways to make money but you better do something you really like otherwise you'll be toast in no time.”
“Good point. So what do I like and the money will follow,” he replied not fully grasping the implications of his words.
• • •
Leanne, Gordon and Doug represent many business owners and entrepreneur
Former managing director of Boston-based integrated marketing firm Polese Clancy, Christine Arena now calls the West Coast home. She is author of Cause for Success (New World Library, 2004) and The High-Purpose Company (Collins, 2006). In this interview, she describes the “litmus test” she developed to identify high-purpose companies, and provides advice on what organizations can do to meet their corporate responsibility goals.The term “corporate social responsibility” is used quite liberally these days. How do you define it
“Have you sat down with your staff and asked for their input?” I suggested. “They’re often an excellent resource. After all, they have a stake in the outcome.”
“Hmmm … not really,” he replied. “I don’t want them to know the business is in trouble. That would just add to my problems. I’d rather talk with you; you’re not involved.”
• • •
“I was hoping to start a new business with the money from my severance package but I just can't find the right product or service to sell,” complained Doug, a 20-year veteran of the corporate world. “What profitable trend can I get on board with?”
“Are you looking for a trend that will make you money or a business that will make you happy?” I asked. “There are lots of ways to make money but you better do something you really like otherwise you'll be toast in no time.”
“Good point. So what do I like and the money will follow,” he replied not fully grasping the implications of his words.
• • •
Leanne, Gordon and Doug represent many business owners and entrepreneur
Whenever we throw something away, whether in the garbage can, the compost, or the recycling, it can smell terrible. Rotting organic matter smells especially badly. But it can also become rich compost for fertilizing the garden. The fragrant rose and the stinking garbage are two sides of the same existence. Without one, the other cannot be. Everything becomes a part of the garbage. After six months, the garbage is transformed into a rose. When we speak of impermanence, we understand that everything is in transformation. This becomes that, and that becomes this.
• • •
“I was hoping to start a new business with the money from my severance package but I just can't find the right product or service to sell,” complained Doug, a 20-year veteran of the corporate world. “What profitable trend can I get on board with?”
“Are you looking for a trend that will make you money or a business that will make you happy?” I asked. “There are lots of ways to make money but you better do something you really like otherwise you'll be toast in no time.”
“Good point. So what do I like and the money will follow,” he replied not fully grasping the implications of his words.
• • •
Leanne, Gordon and Doug represent many business owners and entrepreneur
In today’s constantly on the go society, people want to eat healthy. They don’t want to go out, have take out or stop at a local grocery store, however. A personal chef can help these busy people answer the “what’s for dinner?” question.Personal chefs plan and prepare a set number of meals for a number of clients based on their likes and needs. Some personal chefs prepare food in the client's home while others cook in their own kitchens and bring the food to their clients. The meals can then be refrigerated or frozen to be used later whenever the client wants
“Good point. So what do I like and the money will follow,” he replied not fully grasping the implications of his words.
• • •
Leanne, Gordon and Doug represent many business owners and entrepreneurs that are trying to come to grips with the dynamics of a changing marketplace. While each situation is unique they all feel the stress and frustration of trying to grow a business in a market that’s under constant change.
The arithmetic of life used to be simpler: one marriage, one income, one house, one neighborhood and one crop of kids. Today, these things are multiplied over and over. We scramble to keep up. We scramble to keep track. We’re stressed out. We’re exhausted. What we really want is to buy back time.
Innovative and fast-paced technology and the impact of the Baby Boomer demographics are exerting enormous pressures on the marketplace. As these forces converge, the traditional time frames to which we are accustomed collapse. The luxury of time is forfeited in a mad rush to just keep up. Is it any wonder that the business community is under duress?
For business owners, this chaotic marketplace is of concern. Never mind that the big guys have been victims; what about small business, the economic backbone of our society? How will they survive?
Luckily, many of the trends that will dominate the economy as the boomers charge to retirement are well served by small business. Without the politics of a corporate structure, small business is more agile and responsive to a changing environment.
Understanding trends give managers a clear profile of the marketplace, both what is beginning to happen now and what will happen in the future. They serve as predictors of how people are feeling and wh
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