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Atricle Dump - Unforgettable First Impressions Part 4: Become a Social Gift Giver
One Product - Service - Client Does NOT Make A Business t’s a St. Louis thing. Still, the list of open ended questions you can use to find out how you and your conversation partner are alike is endless!Recently a new client came to me in total frustration. She had been working with another coach who had insisted she focus on offering, and aggressively marketing, only one service. Now she was out of energy, out of money, and couldn't understand why she was failing. A great salesperson in her previous work, she was struggling to sell enough of this one service to support herself.This talented and skilled professional was on a slippery slope to a failed business. She was using one of the most enticing and dangerous models for the direction of her business: Offering just one service to just one market.One service, one big client, one product, does not make a one-person business that can thrive. And, it can get you in hot water if your one client with your one product or service is corporate: you start to look too Social Gift #3: Satisfy Curiosity You may be wondering if, after more than four years, this question ever gets old. Not at all. I’ve always enjoyed answering this question not only because it allows me to talk about my passion, my business and the validation for my existence, but also becaus Why Should We Hire You? Do you ever wonder why single people give flowers, wine, candy or mix CD’s on first dates?Sometimes this is the last question of a phone screen or a face-to-face interview. Regardless of when it occurs, and believe me it will, you should be ready to rock and roll with your answer! A great candidate like you should be more than ready to absolutely kill this question with your fluid communication and self-marketing skills. By preparing for this question and relaxing in the interview you will slay this hiring manager dragon.This is outside your control, but I have always found instant success when my candidates are either the first or last to interview. If you are the first you leave an impression that no other candidate can top and if you are the last you will seem like a breath of fresh air compared to the majority of crappy candidates before you by nailing this question. Your primary goal is to restate Bingo! Because they want to get lucky! Just kidding. They bring gifts because they want make a great first impression. And that’s the sixth and last element of this system: giving gifts. But I’m not talking about gifts you eat, drink, listen to or have to water. I’m talking about social gifts. I purposely placed this element last in the system because it helps you put into practice many of the ideas we’ve already covered. In all of my reading and research on first impressions, the best description of “social gifts” was written in a book called First Impressions by Dr. Ann Demaris and Dr. Valerie White. I’d like to look at their theory of the four types of social gifts, but take it a step further with some specific examples you can use tomorrow to make flawless first impressions. Social Gift #1: Show Appreciation and Respect “Thanks for your honesty; it means a lot to me.” “Thanks for the interesting conversation, Randy. I really learned a lot.” “Thanks for bringing me that bottle of water. I thought I was going to choke on that piece of broccoli.” Social Gift #2: Discover How You’re Alike “Where did you go to high school?” I don’t know why we’re obsessed with this question. But the answer always discovers the CPI (Common Point of Interest) – whether it’s a person you both know, an old football game or just a memorable teen moment. It’s amazing how easy it is to give a social gift to someone simply by asking this question (And if you’re reading this book and you grew up in St. Louis, my answer to “The Question” is Parkway North). But that’s a St. Louis thing. Still, the list of open ended questions you can use to find out how you and your conversation partner are alike is endless! Social Gift #3: Satisfy Curiosity You may be wondering if, after more than four years, this question ever gets old. Not at all. I’ve always enjoyed answering this question not only because it allows me to talk about my passion, my business and the validation for my existence, but also because Adding Value to Sports Sponsorships the best description of “social gifts” was written in a book called First Impressions by Dr. Ann Demaris and Dr. Valerie White. I’d like to look at their theory of the four types of social gifts, but take it a step further with some specific examples you can use tomorrow to make flawless first impressions.When sports franchise executives convene in virtual boardrooms to discuss corporate sponsorship packages, the conventional dialogue revolves around quantity, not quality. Ironically, the teams who stand to benefit the most have a propensity to persevere the least in terms of maximizing added value for clients. Large-market franchises are routinely inundated with countless requests for sponsorships, but they fail to satisfy existing clients.While sports executives undermine the saliency of giving sponsors the biggest bang for their buck, corporate constituencies are noticeably restless toward the diminishing marginal returns vis-?-vis stadium signs, promotional events and media advertising. These incipient rifts in the franchise-sponsor relationship reflect a condition of frenzy-feeding in a depleted reservoir. Simpl Social Gift #1: Show Appreciation and Respect “Thanks for your honesty; it means a lot to me.” “Thanks for the interesting conversation, Randy. I really learned a lot.” “Thanks for bringing me that bottle of water. I thought I was going to choke on that piece of broccoli.” Social Gift #2: Discover How You’re Alike “Where did you go to high school?” I don’t know why we’re obsessed with this question. But the answer always discovers the CPI (Common Point of Interest) – whether it’s a person you both know, an old football game or just a memorable teen moment. It’s amazing how easy it is to give a social gift to someone simply by asking this question (And if you’re reading this book and you grew up in St. Louis, my answer to “The Question” is Parkway North). But that’s a St. Louis thing. Still, the list of open ended questions you can use to find out how you and your conversation partner are alike is endless! Social Gift #3: Satisfy Curiosity You may be wondering if, after more than four years, this question ever gets old. Not at all. I’ve always enjoyed answering this question not only because it allows me to talk about my passion, my business and the validation for my existence, but also becaus Environmental Noise -- How it Hurts Us, and How We Can Silence It never you want to show your gratitude for something or someone, always tell people what you’re thanking them for. Remember, it’s the part of the blanket that hangs over the bed that keeps us warm. You will be amazed at how effective a specific thank you is:Although its presence lingered unaddressed for many years, environmental noise is now recognized as a significant health issue. Environmental or ambient noise is unwanted or harmful outdoor sound created by human activities, including noise emitted by means of transport - road traffic, rail traffic, air traffic - and from sites of industrial activity. From delivery trucks to air conditioners, we are constantly bombarded by sounds that go unnoticed for the most part. However, out-of-earshot should not mean out-of-mind. It is precisely these innocuous environmental noises that should be sounding an alarm.Those involved with the more obvious noise sources such as airports, shooting sports, manufacturing or even musical concerts have long known the detrimental effect of extreme noise levels on long-term hearing. Only rece “Thanks for your honesty; it means a lot to me.” “Thanks for the interesting conversation, Randy. I really learned a lot.” “Thanks for bringing me that bottle of water. I thought I was going to choke on that piece of broccoli.” Social Gift #2: Discover How You’re Alike “Where did you go to high school?” I don’t know why we’re obsessed with this question. But the answer always discovers the CPI (Common Point of Interest) – whether it’s a person you both know, an old football game or just a memorable teen moment. It’s amazing how easy it is to give a social gift to someone simply by asking this question (And if you’re reading this book and you grew up in St. Louis, my answer to “The Question” is Parkway North). But that’s a St. Louis thing. Still, the list of open ended questions you can use to find out how you and your conversation partner are alike is endless! Social Gift #3: Satisfy Curiosity You may be wondering if, after more than four years, this question ever gets old. Not at all. I’ve always enjoyed answering this question not only because it allows me to talk about my passion, my business and the validation for my existence, but also becaus Managers Where Are Your Ethics? city of St. Louis will tell you St. Louisans are obsessed with one question when they meet someone for the first time:For years conventional wisdom suggested that people do not leave companies, but rather they leave because of bad business management also known as bad managers. Poor business management practices are more related to the problem of poor business ethics or values than to the common symptoms such as poor delegation or poor communication.Every organization, no matter size, should have a written business values statement of non-negotiable behaviors that will be demonstrated by everyone. Each employee from top down needs to consistently demonstrate the same values and ethics. Inconsistent values from managers can dramatically affect employee motivation and ultimately employee performance.A recently released survey from Florida State University of 700 employees within numerous industries and employment levels provides “Where did you go to high school?” I don’t know why we’re obsessed with this question. But the answer always discovers the CPI (Common Point of Interest) – whether it’s a person you both know, an old football game or just a memorable teen moment. It’s amazing how easy it is to give a social gift to someone simply by asking this question (And if you’re reading this book and you grew up in St. Louis, my answer to “The Question” is Parkway North). But that’s a St. Louis thing. Still, the list of open ended questions you can use to find out how you and your conversation partner are alike is endless! Social Gift #3: Satisfy Curiosity You may be wondering if, after more than four years, this question ever gets old. Not at all. I’ve always enjoyed answering this question not only because it allows me to talk about my passion, my business and the validation for my existence, but also becaus How to Leverage Your Expertise with Tips Booklets t’s a St. Louis thing. Still, the list of open ended questions you can use to find out how you and your conversation partner are alike is endless!I first heard of tips sheets and tips booklets from the author of Making a Living Without a Job, Barbara Winter, a completely delightful writer and entrepreneur who aspires to have everyone create an inspired business. I then attended several teleclasses by the woman I consider to be the tips booklet queen, Paulette Ensign, where I fully understood the idea of how a tips booklet could help you leverage your expertise.Ensign describes a tips booklet as a pamphlet-like publication that serves to educate a target audience with tips, techniques, or strategies. They typically have a fairly simple design and minimal graphics, usually measure 3 ?" x 8 ?", and typically contain 16 to 24 pages.If you've been thinking of writing a book, and feel that project to be overwhelming, a tips booklet can be the vehicle to become Social Gift #3: Satisfy Curiosity You may be wondering if, after more than four years, this question ever gets old. Not at all. I’ve always enjoyed answering this question not only because it allows me to talk about my passion, my business and the validation for my existence, but also because it empowers me to give a social gift as a result of being approachable. After all, seeing a nametag worn by a person who’s NOT in a meeting or at work is awfully strange. And people just have to ask. People just have to satisfy their curiosity! But there are many other ways to give social gifts for the sake of someone else’s curiosity. My favorite is through trivia. You know those useless trivia facts found on daily calendars, candy wrappers and emails? They’re not so useless after all. In the summer of 2004 I read a sidebar in USA Today that said the following: “Every year on the Fourth of July, Americans consume 150 million hotdogs. If you lined up that amount of hotdogs from end to end, they would stretch from the moon AND BACK seven times.” When I read this I was amazed. Maybe I was nauseous – I don’t recall. Either way, I learned a piece of trivia that was both relevant AND interesting. So for the next few weeks before, during, and after the Fourth of July, I made it a point to use it at the beginning of every conversation I had. And as it turned out; people were more interested in wieners than I thought. We started discussions about holidays, hotdogs, fireworks, baseball games – you name it! And it was all because of a simple piece of trivia. Another great benefit of trivia is it will positively affect someone’s demeanor. Offer some trivia to someone and watch as she raises her eyebrows, nods her head, smiles, alters her body language and leans forward. Trivia expedites the entire communication process! And it’s all because your not-so-useless social gift will make people comfortable and more willing to communicate. Satisfying curiosity will almost always produce this result. Social Gift #4: Uplift Them GOOD NEWS: You can be contagious too! Here’s how: use fun, laughter, jokes and interesting stories in your daily repertoire of giving social gifts. “But Scott, I can’t remember any of them. I hear a joke or a story and then never think about it again.” No worries. The be
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