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Atricle Dump - The Five Step Formula For Getting Prospects to Call You
It is absolutely impossible to operate a successful restaurant without excellent customer service. The best restaurants in the world have risen to the top of their industry by providing their customers with exceptional food, elegant and trendy environments and most importantly, incredible customer service.It is a well-documented fact, that if a guest has a positive experience in a restaurant they will tell between 40% and 60% of the people they meet about that experience. Conversely, a guest who has a negative experience will tell almost 95% of the people they meet and will typically describe the event in more detail. There is no simple way to calculate exactly how much revenue is actually lost by bad, ‘word-of-mouth’ advertising, but it costs an average of 35% mor
a. It gives your prospect the REASON WHY they should care about what you're saying.
b. It appeals to the prospect's emotional need to solve their problem. (People buy with their emotions)
c. It positions you as the expert and someone to be trusted.
For instance, why do you think you find all those long, long salesletters on the net? Because they work! The more you tell the more you sell.
_______________________________________
Step 4. Prove That Your Soluti
Pin badges, also known as lapel studs, continue to be one of the most effective promotional items on the market. They have a high perceived value and have become highly collectable.Pin badges are regularly used for corporate promotions, concerts, political campaigns, product campaigns, TV promotions, in store promotions and charity fundraising events. They are also a valuable tool for staff awards and recognition. Millions of corporate and promotional pin badges are manufactured and sold every year.They are available in almost any shape or size, and can be either elegant and corporate or funky and trendy – giving companies a free rein in terms of creativity. As with all promotional products, a few key factors should be taken into account when deciding whic
Are you sick of networking, begging for referrals, or spending a small fortune on advertisements that produce little results?
Wouldn't it be nice if you could just sit down at your desk and have the phone ring knowing that new business is on the other end of the line?
Who wouldn't, right...? _________________________________________
The Secret Formula for Getting People to Call You _________________________________________
No matter what product or service you sell, there is a formula for getting people to call you (instead of the other way around.)
Let me take a moment and explain each step in this formula and give you a few examples of how it works... _________________________________
Step 1. Interrupt Their Train of Thought _________________________________
People are busy, busy, busy. At any one moment you and I have a thousand things going on. So the first step to effectively market to someone is to interrupt them and grab their attention.
You can do this with...
a. Bold, compelling headlines
b. Unusual graphics or photos
c. Unique opening statements
I run an ad in a trade mag in the most competitive section of the publication. But my ad sticks out like a sore thumb because I place it UPSIDE DOWN!
That ad pulls as much as a quarter page ad does and it's only a tiny little 2' x 2' ad.
(By the way, if you want to see that ad and you have in interest in coaching you can find it in my ttp://www.CoachesMarketingBootcamp.com package.
________________________________________
Step 2. Engage Their Mind With Relevant Content ________________________________________
Once you have your prospects attention, the next step is to pull them into your message. The best way to do that is to use relevant content.
By that I mean, say something that they would be keenly interested in. For instance, I have no interest in cats so I would skip right over the headline, "How to Stop Your Cat from Ripping Your Couch and Carpet Apart."
It's not relevant to me.
But if I saw a headline that said, "The Deal Is Sealed...Shaq Gets Traded," that would stop me in my tracks (I'm a basketball nut).
Your message must be relevant to your prospect.
____________________________________________
Step 3. Educate Them On How to Solve Their Problem ____________________________________________
Now it's time to educate your prospect. Education-Based Marketing is one of the most powerful marketing strategies available today and does a number of positive things for you:
a. It gives your prospect the REASON WHY they should care about what you're saying.
b. It appeals to the prospect's emotional need to solve their problem. (People buy with their emotions)
c. It positions you as the expert and someone to be trusted.
For instance, why do you think you find all those long, long salesletters on the net? Because they work! The more you tell the more you sell.
_______________________________________
Step 4. Prove That Your Soluti
LED message signs have become popular marketing tools among retailers recently. The technology behind them has existed for years, but creative retailers are now discovering more ways to use them to grow their business. LED message signs allow retailers flexibility. One of the downsides to using traditional signage is that every time a sale changes or a holiday comes and goes, the signage has to be switched out. So retailers either find themselves storing a ton of signs that are rarely used, or having to purchase new signage for every promotion and holiday as they happen. LED signage allows retailers to have one sign that works all year, even for specialty promotions.Sale prices, seasonal promotions, marketing messages and any other information retailers want to com
Let me take a moment and explain each step in this formula and give you a few examples of how it works... _________________________________
Step 1. Interrupt Their Train of Thought _________________________________
People are busy, busy, busy. At any one moment you and I have a thousand things going on. So the first step to effectively market to someone is to interrupt them and grab their attention.
You can do this with...
a. Bold, compelling headlines
b. Unusual graphics or photos
c. Unique opening statements
I run an ad in a trade mag in the most competitive section of the publication. But my ad sticks out like a sore thumb because I place it UPSIDE DOWN!
That ad pulls as much as a quarter page ad does and it's only a tiny little 2' x 2' ad.
(By the way, if you want to see that ad and you have in interest in coaching you can find it in my ttp://www.CoachesMarketingBootcamp.com package.
________________________________________
Step 2. Engage Their Mind With Relevant Content ________________________________________
Once you have your prospects attention, the next step is to pull them into your message. The best way to do that is to use relevant content.
By that I mean, say something that they would be keenly interested in. For instance, I have no interest in cats so I would skip right over the headline, "How to Stop Your Cat from Ripping Your Couch and Carpet Apart."
It's not relevant to me.
But if I saw a headline that said, "The Deal Is Sealed...Shaq Gets Traded," that would stop me in my tracks (I'm a basketball nut).
Your message must be relevant to your prospect.
____________________________________________
Step 3. Educate Them On How to Solve Their Problem ____________________________________________
Now it's time to educate your prospect. Education-Based Marketing is one of the most powerful marketing strategies available today and does a number of positive things for you:
a. It gives your prospect the REASON WHY they should care about what you're saying.
b. It appeals to the prospect's emotional need to solve their problem. (People buy with their emotions)
c. It positions you as the expert and someone to be trusted.
For instance, why do you think you find all those long, long salesletters on the net? Because they work! The more you tell the more you sell.
_______________________________________
Step 4. Prove That Your Soluti
International call centers are among the fastest growing industries in the world. Call centers establish a cosmopolitan work atmosphere with a network of offshore operations in different nations. This business network enables access to worldwide staff and provides 24 hours comprehensive customer service, using advanced call handling facilities and multilingual, on-the-phone translation skills.International call centers provide a number of inbound and outbound services. Telemarketing, customer support, e-commerce, e-mail handling, chat, surveys, web forms, sales/retention programs and Interactive Voice Response (IVR) are some of the services rendered. These are carried out through telephone or web-based support solutions.Using state-of-the-art technology, int
That ad pulls as much as a quarter page ad does and it's only a tiny little 2' x 2' ad.
(By the way, if you want to see that ad and you have in interest in coaching you can find it in my ttp://www.CoachesMarketingBootcamp.com package.
________________________________________
Step 2. Engage Their Mind With Relevant Content ________________________________________
Once you have your prospects attention, the next step is to pull them into your message. The best way to do that is to use relevant content.
By that I mean, say something that they would be keenly interested in. For instance, I have no interest in cats so I would skip right over the headline, "How to Stop Your Cat from Ripping Your Couch and Carpet Apart."
It's not relevant to me.
But if I saw a headline that said, "The Deal Is Sealed...Shaq Gets Traded," that would stop me in my tracks (I'm a basketball nut).
Your message must be relevant to your prospect.
____________________________________________
Step 3. Educate Them On How to Solve Their Problem ____________________________________________
Now it's time to educate your prospect. Education-Based Marketing is one of the most powerful marketing strategies available today and does a number of positive things for you:
a. It gives your prospect the REASON WHY they should care about what you're saying.
b. It appeals to the prospect's emotional need to solve their problem. (People buy with their emotions)
c. It positions you as the expert and someone to be trusted.
For instance, why do you think you find all those long, long salesletters on the net? Because they work! The more you tell the more you sell.
_______________________________________
Step 4. Prove That Your Soluti
Is your nonprofit organization doing fundraising online?If the answer is no, this is something that you should be looking into. There are many types of online fundraising methods, and a new and innovative way, is by creating a lens on the Squidoo.com website.Most internet marketers are aware of Squidoo.com and many are creating lenses on Squidoo as a way of building links and bringing visitors to their websites. However, one of the original purposes of Squidoo, according to founder Seth Godin, was to provide a way for charities and nonprofit organizations to spread awareness of their cause and raise money, on the internet.What exactly is a Squidoo lens?A lens is simply a webpage on Squidoo.com that is built to
It's not relevant to me.
But if I saw a headline that said, "The Deal Is Sealed...Shaq Gets Traded," that would stop me in my tracks (I'm a basketball nut).
Your message must be relevant to your prospect.
____________________________________________
Step 3. Educate Them On How to Solve Their Problem ____________________________________________
Now it's time to educate your prospect. Education-Based Marketing is one of the most powerful marketing strategies available today and does a number of positive things for you:
a. It gives your prospect the REASON WHY they should care about what you're saying.
b. It appeals to the prospect's emotional need to solve their problem. (People buy with their emotions)
c. It positions you as the expert and someone to be trusted.
For instance, why do you think you find all those long, long salesletters on the net? Because they work! The more you tell the more you sell.
_______________________________________
Step 4. Prove That Your Soluti
In Part I of Marketing Bulldozer - Top Five Ways to Beat the Competition, I went over the basics to get you started on your path to success. Now I'm going to give you the top five tools and resources that top companies and entertainers use to get on top and stay there.1. Meet the press. You will need the press on your side to get your product the attention it deserves. To do that, you will need to write a compelling press release. If you feel you can't do that, Google my name, Jaci Rae, and look up the various press releases. I will also put them on IdeaMarketers.com for reference. Look at my articles section and you'll find them.Once you have a kick-it press release, go to PrWeb.com and sign up for an account. You can send out a press release for $0, but I
a. It gives your prospect the REASON WHY they should care about what you're saying.
b. It appeals to the prospect's emotional need to solve their problem. (People buy with their emotions)
c. It positions you as the expert and someone to be trusted.
For instance, why do you think you find all those long, long salesletters on the net? Because they work! The more you tell the more you sell.
_______________________________________
Step 4. Prove That Your Solution Actually Works _______________________________________
People today are so SKEPTICAL. No one believes anybody anymore. Every marketing message is taken with a grain of salt.
That's why you MUST PROVE what you're saying is true. Proof can come through customer success stories, study findings, quotes from experts, before and after photos etc.
You have to consider yourself as being on trial and your prospects are sitting in the jury box. You've got to prove to them what you're saying is true.
Are you proving your solution in your marketing efforts?
___________________________________________
Step 5. Offer Them Additional Help For their Problem ___________________________________________
The last step is to naturally offer your prospect additional help. Up to this point you've only teased them. Now you must lead them to the next step.
The next step should be some offer for help. This could be a free report, a video, an audio program (notice that I like low cost information products) or a free catalog, or even access to a free question and answer help line.
If you want to decrease your response and increase the quality of prospects that come to you, you can charge a small fee to make the next step.
_________________
A Live Case Study _________________
I used to do a lot of direct response advertising to generate leads for potential hot tub buyers.
I offered a free video to the respondents. We were getting a lot of leads, but many of them were from people who already owned a hot tub (if you can believe that).
So we simply asked for a shipping fee of $2.95 for the video and it cut down our leads but dramatically increased our closing rate.
___________________________________________
How to Use this Process for Your Own Purposes ___________________________________________
You might be thinking, thanks David, but "how" do I use this information for my own business.
It's simple...take each step and ask yourself these questions...
Step 1 - "What headline, photo, or gimmick can I use that would stop my unique prospect and make them pause for a moment?"
Step 2 - "What problem does my prospect have that is painful, ugly, dirty, and smelly?" When you have the answer to that question, use it in a headline, sub headline or opening statement to engage them in your message.
Step 3 - "How can I make the problem in Step 2 sound even worse and then how can I explain to them how my so
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