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    Remembering Dr. King This Year
    We Americans celebrate at least a dozen holidays each year. And while only Christmas seems to bring most business (and other activities) to a halt for at least part of a day, each holiday should represent at least a heartbeat's pause for those of us celebrating to remember who and what the celebration is all about.If it's worth celebrating, it
    hey need to sell the same products or services to essentially the same people, over and over
    Repetition is How We Keep Focused on Our Ideals
    Use Mission and Vision Statements for Impact, Excitement and SuccessMission and vision statements can be used in many ways and to be successful, should be used in many ways and instances. Create a mission statement that has impact; write a vision statement that excites and describes success. Read below to see how others have
    Writer's block. The bane of the creative existence. Few if any, having put pen to paper, have not struggled with the ominous blank page and the endless possibilities it holds.

    But what about the opposite extreme? The creative departments of many companies churn out page after page of dull, uneventful copy day after day, week after week, for years! Why? Because they need to sell the same products or services to essentially the same people, over and over a

    Lessons Learned at the Harvard Business School
    "If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught twice a year at th
    ve not struggled with the ominous blank page and the endless possibilities it holds.

    But what about the opposite extreme? The creative departments of many companies churn out page after page of dull, uneventful copy day after day, week after week, for years! Why? Because they need to sell the same products or services to essentially the same people, over and over

    Marketing Concept
    Most people define marketing as promotion that takes form of advertising on TV, radio, etc. In reality the concept of marketing consists of a lot more functions. The purpose of marketing is to define consumer’s needs and wants, and to combine different strategies in the most efficient way. Marketing is a consumer oriented concept. In this article I wil
    what about the opposite extreme? The creative departments of many companies churn out page after page of dull, uneventful copy day after day, week after week, for years! Why? Because they need to sell the same products or services to essentially the same people, over and over
    Turnaround or Terminate? How to Deal with Problem Employees
    Do you struggle with a "problem" employee? If so, join the crowd! Many of my coaching clients - businesses owners or managers - tear their hair out over one or more toxic employees. In our business environment, we tend to recreate the dynamics of the family we grew up, so no wonder problems develop.It's amazing often a business owner or man
    fter page of dull, uneventful copy day after day, week after week, for years! Why? Because they need to sell the same products or services to essentially the same people, over and over
    Plastic Loyalty Cards - The Loyal Plastic Card
    Plastic cards. They are not new. But what is interesting is that companies are increasingly seeking new and innovative ways to utilize plastic loyalty cards for a long lasting branding impression, in addition to their provision for specific messaging.Retailers use this concept well. They know that providing an offer on a plastic card instills lo
    hey need to sell the same products or services to essentially the same people, over and over again. They have no problem knowing what to say, but they have lost the ability to say it well!

    In steps the Freelance Copywriter, ready and willing to breathe new life into the stale copy. The value of a new set of eyes on an old problem should never be underestimated. A fresh point of view and the talent and ability to turn that point of view into a powerful and

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