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Email and the Internet: The Corporate Double-Edged Sword idelines and having a clear plan of execution, offshoring may be the right strategy for your company.”Email is to process what the internet is to information and business -- Too Much!On any given day when I start work, I can look forward to my morning ritual of sifting through one or 500 email spams I get due to my e-address being harvested from articles I write that find their way out onto the net. Most of the spam I receive are from caring individuals genuinely concerned about helping me with a serious problem I didn't even know I had -- I think you know what I mean.To be fair, I should point out that surprisingly, my wife also receives similar emails from people just as concerned about her 'appendage' [one she and I have yet to locate] but one, nonetheless, our internet friends are quite convinced they can help her improve-upon if and when we ever find it!People from Nigeria too, it seems, really need my help. It's true! They sound so regal and all, being that approximately 110% of them say they are members of real Nigerian royalty. And I believe them! They say they want to give me money. How nice. In their unmitigated benevolence - rivaled, I'm sure, only by that of Mother Teresa's - they want to put one or [insert Mike Mey Tips For Success: · Scope the work: Carefully define and scope the work to be offshored. Know what you want to accomplish and how much it should cost you. · Offshore non-critical functions: Maintain the integrity of your core competencies by offshoring only non-critical functions. And start small. Just as you wouldn't jump in too deeply with a domestic company before gaining some history and confidence in the company, so should you be similarly cautious with offshoring partners. · Know what to offshore: Software development, data entry, and transaction processing have been successful; customer service and voice interaction are more risky. · Choose the right location: The type of work being outsourced will influence the location. India has gained a reputation for software development. Between 2003 and 2004 it has seen over a 30% growth in software and IT service exports, and by the year ending in March, 2004, Indian companies have earned $12.5 billion in technology exports. But India is not the only source of reliable but inexpensive labor. Countries such as China, the Philippines, Romania, Argentina, and even Ghana and Ireland are all centers for offshore operations of various kinds. Matching an outsourcing effort with the appropriate labor force requires consideration of a whole host of factors. · Measure performance: A plan for measuring performance and evaluatin Is Your Advertising Working? How to Evaluate Your Ad Program Many business executives believe "offshoring" to be the destiny of any company that wants to remain competitive. Labor costs can be reduced by 25-30% or more, and companies across the country are doing it. How can responsible corporate officers not consider the offshoring option for their companies? But what are the real benefits and the pitfalls of offshoring? When does it make sense to pursue outsourcing, and how can you safely take advantage of lower cost resources in other countries without risk or loss of quality?In today’s competitive marketplace, it is essential to understand what you expect to get from your advertising, and how you will measure the program’s success or failure. This article explores some of the things that advertising can do, and how to determine whether or not your advertising is accomplishing its mission.Most of the time, you are looking to your advertising to do one of two things. You either want to generate leads for your business, or you want to build up your brand. Depending on which of these two goals you have, there are different ways of measuring your results.For lead generation, you want to be able to quantify those prospects who have come to you through your advertising. So you need to devise a method of measuring responses to specific offerings.1.Couponing If you can offer coupons, they are one of the best ways to track your advertising response. With a small discount offer, you can gather lots of information on who is seeing your advertising and responding to it. Coupons also give you a great deal of control. You can determine how many responses you want, and only offer enough coupons to generate th Background: Moving jobs to cheaper work forces is nothing new. Even as recently as a few decades ago, significant segments of the manufacturing sector were transferred to locations such as Mexico, where labor was cheaper. Although the transfer caused some social turmoil, it was regarded as a growing pain on the way to a more sophisticated economy. Workers were retrained in new skills and assimilated into the "new" economy, based largely upon free trade and emerging technologies. It was reluctantly acknowledged that those jobs were gone forever, and that in the end both the workers and the economy would be better off. A new variation on this familiar story occurred in the late 1990's. As the technology boom reached its peak, demand for skilled IT workers was far exceeding supply, driving labor costs to unsustainable levels and leaving companies without personnel for new projects. With the Y2K crisis putting additional pressure on technology, companies began to look to other locations to fill some of the excess demand for IT workers. India and other countries had a wealth of highly skilled workers willing to work for dramatically less than was demanded by comparably skilled American workers. With the Y2K crisis, the current wave of IT and other white collar job sector offshoring was initiated. “The new telecommunications technologies are now making possible this pitting of domestic workforces against foreign workforces just as for centuries before domestic products have been pitted against foreign products.” Current State: It is estimated by Goldman Sachs that since 2000 U.S. companies have sent 400,000 service jobs overseas, and the Information Technology Association of America (ITAA) believes that during the same period 104,000 technology jobs have moved overseas. Everyone agrees that this number will grow dramatically over the next five years. Some have estimated that as many as one million jobs may be sent to India alone by the end of the year, and that a million jobs a year may be lost to overseas locations for the next several years. But who is offshoring, what kinds of jobs are being transferred, and how is it working? Forty percent of the Fortune 1000 firms have begun to offshore, according to Forrester Research, Inc., though 25 to 30 percent of these are offshoring on a limited basis, for small projects, spending no more than 5 percent of their IT budgets on offshore work. Only 5 to 10 percent are using offshoring for complex projects and mission-critical operations. However, this is likely to change. Sixty-four percent of finance executives polled recently responded that they planned to do more offshoring in the next two years. A great portion of recently offshored jobs paid $50,000 or more before being transferred overseas. Although much of the offshoring has been in the information technology area, call centers, finance functions, data entry, and human resource operations have also been outsourced. Benefits: There is no doubt that the primary benefit of offshoring is the cost savings. The ITAA estimates that outsourcing currently saves U.S. companies about $7 billion and that by 2008 the number will climb to $20 billion. The savings from offshoring varies. In the same survey cited above, over forty percent surveyed said they were saving as much as twenty percent or more. Nearly the same number are saving from ten to twenty percent. Hazards: The savings do not tell the whole story, however. Offshoring does have hazards which companies considering the option must weigh. · Finding Skilled Labor: Before investing in a region, you must be sure there will continue to be an adequate supply of labor skilled in your areas of need. Look at the rates of graduation and the demand for the skills in the country. · Geography Gap: Inherent in offshoring is the distance obstacle. Since work is being done in a different country, it is often more difficult to ensure that companies are getting what they are paying for until it is too late. Rework and quality control are problems. Distances also mean travel and other communication costs. · Cultural Gap: Cultural gaps may be a problem for some types of work, such as call centers and business analysis. For example, different cultures may have differing standards of customer service, and business analysis often requires a good understanding of American business practices. Cultural differences may be the source of some disconcerting surprises. · Language: It may be obvious, but language differences can be a major stumbling block to getting the work product and the working relationship you expect. Even different dialects and accents can cause problems in areas involving direct customer contact. · Infrastructure: The country's telecommunications infrastructure may be inadequate for some types of IT work. Even poor roads and airports may cause major headaches. · Security & Property Rights: Security and the status of intellectual property rights are often major considerations for those organizations dealing with sensitive data. · Movement of Money & People: Some countries impose burdensome restrictions on the movement of money out of the country. And obtaining visas in short order may be impossible for residents of some countries. · Politics: Finally, the political stability of the country must be considered, and the laws of the location must be carefully examined to avoid unforeseen consequences. “ By following some basic guidelines and having a clear plan of execution, offshoring may be the right strategy for your company.” Tips For Success: · Scope the work: Carefully define and scope the work to be offshored. Know what you want to accomplish and how much it should cost you. · Offshore non-critical functions: Maintain the integrity of your core competencies by offshoring only non-critical functions. And start small. Just as you wouldn't jump in too deeply with a domestic company before gaining some history and confidence in the company, so should you be similarly cautious with offshoring partners. · Know what to offshore: Software development, data entry, and transaction processing have been successful; customer service and voice interaction are more risky. · Choose the right location: The type of work being outsourced will influence the location. India has gained a reputation for software development. Between 2003 and 2004 it has seen over a 30% growth in software and IT service exports, and by the year ending in March, 2004, Indian companies have earned $12.5 billion in technology exports. But India is not the only source of reliable but inexpensive labor. Countries such as China, the Philippines, Romania, Argentina, and even Ghana and Ireland are all centers for offshore operations of various kinds. Matching an outsourcing effort with the appropriate labor force requires consideration of a whole host of factors. · Measure performance: A plan for measuring performance and evaluating Pricing By Demand Instead of By Purchase Price cations to fill some of the excess demand for IT workers.Don't consider your dog inventory to be savingsEveryone makes mistakes when buying inventory. Some items sell consistently well while others move slowly. Many retailers have a hard time discounting the slow movers and dropping the item from inventory. They feel that because the item is still in stock and may eventually sell at the desired price then the accumulated inventory is like a savings account. If you consider your poor selling items as savings, however, you have invested your life’s work in a poor investment.What happens is that over time your inventory mix gets choked with the accumulated poor sellers. You inventory is composed of items past customers avoided in favor of better sellers.Jewelers do this all the time. They buy a parcel of (5) one carat diamonds and apply a standard markup to them all. They sell the three nice cuts fast, then sell the average cut in a normal time, and the poorly cut diamond sits in their inventory as "savings". Over time, the dealer's inventory consists of these poorly cut stones but is supposedly worth $100K. In reality, however, it is worth less than that because the $100K India and other countries had a wealth of highly skilled workers willing to work for dramatically less than was demanded by comparably skilled American workers. With the Y2K crisis, the current wave of IT and other white collar job sector offshoring was initiated. “The new telecommunications technologies are now making possible this pitting of domestic workforces against foreign workforces just as for centuries before domestic products have been pitted against foreign products.” Current State: It is estimated by Goldman Sachs that since 2000 U.S. companies have sent 400,000 service jobs overseas, and the Information Technology Association of America (ITAA) believes that during the same period 104,000 technology jobs have moved overseas. Everyone agrees that this number will grow dramatically over the next five years. Some have estimated that as many as one million jobs may be sent to India alone by the end of the year, and that a million jobs a year may be lost to overseas locations for the next several years. But who is offshoring, what kinds of jobs are being transferred, and how is it working? Forty percent of the Fortune 1000 firms have begun to offshore, according to Forrester Research, Inc., though 25 to 30 percent of these are offshoring on a limited basis, for small projects, spending no more than 5 percent of their IT budgets on offshore work. Only 5 to 10 percent are using offshoring for complex projects and mission-critical operations. However, this is likely to change. Sixty-four percent of finance executives polled recently responded that they planned to do more offshoring in the next two years. A great portion of recently offshored jobs paid $50,000 or more before being transferred overseas. Although much of the offshoring has been in the information technology area, call centers, finance functions, data entry, and human resource operations have also been outsourced. Benefits: There is no doubt that the primary benefit of offshoring is the cost savings. The ITAA estimates that outsourcing currently saves U.S. companies about $7 billion and that by 2008 the number will climb to $20 billion. The savings from offshoring varies. In the same survey cited above, over forty percent surveyed said they were saving as much as twenty percent or more. Nearly the same number are saving from ten to twenty percent. Hazards: The savings do not tell the whole story, however. Offshoring does have hazards which companies considering the option must weigh. · Finding Skilled Labor: Before investing in a region, you must be sure there will continue to be an adequate supply of labor skilled in your areas of need. Look at the rates of graduation and the demand for the skills in the country. · Geography Gap: Inherent in offshoring is the distance obstacle. Since work is being done in a different country, it is often more difficult to ensure that companies are getting what they are paying for until it is too late. Rework and quality control are problems. Distances also mean travel and other communication costs. · Cultural Gap: Cultural gaps may be a problem for some types of work, such as call centers and business analysis. For example, different cultures may have differing standards of customer service, and business analysis often requires a good understanding of American business practices. Cultural differences may be the source of some disconcerting surprises. · Language: It may be obvious, but language differences can be a major stumbling block to getting the work product and the working relationship you expect. Even different dialects and accents can cause problems in areas involving direct customer contact. · Infrastructure: The country's telecommunications infrastructure may be inadequate for some types of IT work. Even poor roads and airports may cause major headaches. · Security & Property Rights: Security and the status of intellectual property rights are often major considerations for those organizations dealing with sensitive data. · Movement of Money & People: Some countries impose burdensome restrictions on the movement of money out of the country. And obtaining visas in short order may be impossible for residents of some countries. · Politics: Finally, the political stability of the country must be considered, and the laws of the location must be carefully examined to avoid unforeseen consequences. “ By following some basic guidelines and having a clear plan of execution, offshoring may be the right strategy for your company.” Tips For Success: · Scope the work: Carefully define and scope the work to be offshored. Know what you want to accomplish and how much it should cost you. · Offshore non-critical functions: Maintain the integrity of your core competencies by offshoring only non-critical functions. And start small. Just as you wouldn't jump in too deeply with a domestic company before gaining some history and confidence in the company, so should you be similarly cautious with offshoring partners. · Know what to offshore: Software development, data entry, and transaction processing have been successful; customer service and voice interaction are more risky. · Choose the right location: The type of work being outsourced will influence the location. India has gained a reputation for software development. Between 2003 and 2004 it has seen over a 30% growth in software and IT service exports, and by the year ending in March, 2004, Indian companies have earned $12.5 billion in technology exports. But India is not the only source of reliable but inexpensive labor. Countries such as China, the Philippines, Romania, Argentina, and even Ghana and Ireland are all centers for offshore operations of various kinds. Matching an outsourcing effort with the appropriate labor force requires consideration of a whole host of factors. · Measure performance: A plan for measuring performance and evaluatin Is Your Vision for Your Business Built on Bedrock or Sand? ts and mission-critical operations. However, this is likely to change.Have you ever wondered why some business owners seem so calm and steady, while others are in a constant state of worry and panic?Surprisingly, the difference between these two scenarios has nothing to do with the operation of the business-it is the vision of the owner.Your vision for your business provides the foundation for its success, or failure.Without a strong vision, your business will be buffeted by the winds and storms of life, and end up either precariously perched, or crashing down.So, how can vision have such a profound effect on the success or failure of a business?And what is a vision, anyway?Working with small business owners over the last ten years, I have watched numerous businesses crash like the proverbial house built on sand.A small percentage of these businesses have grown into successful, thriving enterprises.Why?What is the secret to a successful business?The successful business owners I have worked with over the years had widely different backgrounds, education, and temperaments.In fact, they did not, as a group, seem any different than the much larg Sixty-four percent of finance executives polled recently responded that they planned to do more offshoring in the next two years. A great portion of recently offshored jobs paid $50,000 or more before being transferred overseas. Although much of the offshoring has been in the information technology area, call centers, finance functions, data entry, and human resource operations have also been outsourced. Benefits: There is no doubt that the primary benefit of offshoring is the cost savings. The ITAA estimates that outsourcing currently saves U.S. companies about $7 billion and that by 2008 the number will climb to $20 billion. The savings from offshoring varies. In the same survey cited above, over forty percent surveyed said they were saving as much as twenty percent or more. Nearly the same number are saving from ten to twenty percent. Hazards: The savings do not tell the whole story, however. Offshoring does have hazards which companies considering the option must weigh. · Finding Skilled Labor: Before investing in a region, you must be sure there will continue to be an adequate supply of labor skilled in your areas of need. Look at the rates of graduation and the demand for the skills in the country. · Geography Gap: Inherent in offshoring is the distance obstacle. Since work is being done in a different country, it is often more difficult to ensure that companies are getting what they are paying for until it is too late. Rework and quality control are problems. Distances also mean travel and other communication costs. · Cultural Gap: Cultural gaps may be a problem for some types of work, such as call centers and business analysis. For example, different cultures may have differing standards of customer service, and business analysis often requires a good understanding of American business practices. Cultural differences may be the source of some disconcerting surprises. · Language: It may be obvious, but language differences can be a major stumbling block to getting the work product and the working relationship you expect. Even different dialects and accents can cause problems in areas involving direct customer contact. · Infrastructure: The country's telecommunications infrastructure may be inadequate for some types of IT work. Even poor roads and airports may cause major headaches. · Security & Property Rights: Security and the status of intellectual property rights are often major considerations for those organizations dealing with sensitive data. · Movement of Money & People: Some countries impose burdensome restrictions on the movement of money out of the country. And obtaining visas in short order may be impossible for residents of some countries. · Politics: Finally, the political stability of the country must be considered, and the laws of the location must be carefully examined to avoid unforeseen consequences. “ By following some basic guidelines and having a clear plan of execution, offshoring may be the right strategy for your company.” Tips For Success: · Scope the work: Carefully define and scope the work to be offshored. Know what you want to accomplish and how much it should cost you. · Offshore non-critical functions: Maintain the integrity of your core competencies by offshoring only non-critical functions. And start small. Just as you wouldn't jump in too deeply with a domestic company before gaining some history and confidence in the company, so should you be similarly cautious with offshoring partners. · Know what to offshore: Software development, data entry, and transaction processing have been successful; customer service and voice interaction are more risky. · Choose the right location: The type of work being outsourced will influence the location. India has gained a reputation for software development. Between 2003 and 2004 it has seen over a 30% growth in software and IT service exports, and by the year ending in March, 2004, Indian companies have earned $12.5 billion in technology exports. But India is not the only source of reliable but inexpensive labor. Countries such as China, the Philippines, Romania, Argentina, and even Ghana and Ireland are all centers for offshore operations of various kinds. Matching an outsourcing effort with the appropriate labor force requires consideration of a whole host of factors. · Measure performance: A plan for measuring performance and evaluatin When Managers Become Hamlets ying for until it is too late. Rework and quality control are problems.This alludes to the famous play "Hamlet" by Shakespeare. Hamlet was a character who was highly indecisive about what he wanted to do and always mulled over things while taking a decision and many a times avoided or delayed taking decisions. This could mean disaster if applied in case of a working manager as he has to be on his toes and take fast decisions. This is more relevant today when the whole world is a market and even a momentary indecisiveness could result in millions being lost in the trade. Decision Making We all make decisions of varying importance every day, so the idea that decision making can be a rather sophisticated art may at first seem strange. However, studies have shown that most people are much poorer at decision making than they think. An understanding of what decision making involves, together with a few effective techniques, will help produce better decisions.What is Decision Making?1. Making a decision implies that there are alternative choices to be considered, and in such a case we want, not only to identify as many of these alternatives as possible but to choose the one that best fits with our goals, de Distances also mean travel and other communication costs. · Cultural Gap: Cultural gaps may be a problem for some types of work, such as call centers and business analysis. For example, different cultures may have differing standards of customer service, and business analysis often requires a good understanding of American business practices. Cultural differences may be the source of some disconcerting surprises. · Language: It may be obvious, but language differences can be a major stumbling block to getting the work product and the working relationship you expect. Even different dialects and accents can cause problems in areas involving direct customer contact. · Infrastructure: The country's telecommunications infrastructure may be inadequate for some types of IT work. Even poor roads and airports may cause major headaches. · Security & Property Rights: Security and the status of intellectual property rights are often major considerations for those organizations dealing with sensitive data. · Movement of Money & People: Some countries impose burdensome restrictions on the movement of money out of the country. And obtaining visas in short order may be impossible for residents of some countries. · Politics: Finally, the political stability of the country must be considered, and the laws of the location must be carefully examined to avoid unforeseen consequences. “ By following some basic guidelines and having a clear plan of execution, offshoring may be the right strategy for your company.” Tips For Success: · Scope the work: Carefully define and scope the work to be offshored. Know what you want to accomplish and how much it should cost you. · Offshore non-critical functions: Maintain the integrity of your core competencies by offshoring only non-critical functions. And start small. Just as you wouldn't jump in too deeply with a domestic company before gaining some history and confidence in the company, so should you be similarly cautious with offshoring partners. · Know what to offshore: Software development, data entry, and transaction processing have been successful; customer service and voice interaction are more risky. · Choose the right location: The type of work being outsourced will influence the location. India has gained a reputation for software development. Between 2003 and 2004 it has seen over a 30% growth in software and IT service exports, and by the year ending in March, 2004, Indian companies have earned $12.5 billion in technology exports. But India is not the only source of reliable but inexpensive labor. Countries such as China, the Philippines, Romania, Argentina, and even Ghana and Ireland are all centers for offshore operations of various kinds. Matching an outsourcing effort with the appropriate labor force requires consideration of a whole host of factors. · Measure performance: A plan for measuring performance and evaluatin Your Information Technology Career: Beware The Comfort Zone idelines and having a clear plan of execution, offshoring may be the right strategy for your company.”I've seen it happen time and again to programmers, network engineers and administrators, and other IT personnel. They get a solid IT position, a good-paying job, and they get comfortable. They stop keeping up with the latest technologies, they stop studying, they no longer keep their CCNA, MCSE, and other industry certifications up-to-date.... and then one day, their comfortable job is gone.Maybe they get laid off, maybe the company moves and they don't want to move with it... but for one reason or another, they're in the worst position possible. They have no job, and they have allowed their IT skills to deteriorate to the point where they are no longer employable.If you're in IT, you must be constantly learning. You must continually take the long view, and ask yourself three important questions. First, where do you want to be in three years? Second, what are you doing now in order to reach this goal? And finally, if you were laid off today, are your current skills sharp enough to quickly get another job?That third question can be the hardest of all to answer honestly. I'm reminded of Microsoft announcing years ago th Tips For Success: · Scope the work: Carefully define and scope the work to be offshored. Know what you want to accomplish and how much it should cost you. · Offshore non-critical functions: Maintain the integrity of your core competencies by offshoring only non-critical functions. And start small. Just as you wouldn't jump in too deeply with a domestic company before gaining some history and confidence in the company, so should you be similarly cautious with offshoring partners. · Know what to offshore: Software development, data entry, and transaction processing have been successful; customer service and voice interaction are more risky. · Choose the right location: The type of work being outsourced will influence the location. India has gained a reputation for software development. Between 2003 and 2004 it has seen over a 30% growth in software and IT service exports, and by the year ending in March, 2004, Indian companies have earned $12.5 billion in technology exports. But India is not the only source of reliable but inexpensive labor. Countries such as China, the Philippines, Romania, Argentina, and even Ghana and Ireland are all centers for offshore operations of various kinds. Matching an outsourcing effort with the appropriate labor force requires consideration of a whole host of factors. · Measure performance: A plan for measuring performance and evaluating success must be in place. Companies must be able to measure the work. In order to measure the financial success of the offshore operation, current costs must be understood. Pay may be linked to performance benchmarks to safeguard against poor performance. An overall savings of 20 to 30% is reasonable to expect as a bottom line measure of success. · Monitor the work: Monitoring the work is critical if surprises are to be avoided. Personal interaction with the offshore site should be incorporated in some fashion. Placing one or more managers on-site is ideal, but at least some face-to-face contact should be planned. An on-site presence will also help to alleviate security concerns. · Consult experts: Extra caution must be used when negotiating the deal. International specialists should be consulted and intellectual property rights retained. · Exit strategy: An exit strategy should be place in case the operation does not work out. Summary: With large populations of educated workers in foreign lands willing to work for considerably less than similar workers in the U.S., the offshoring of strategic segments of work traditionally thought of as white collar work has begun. And this shift of work and work forces will continue as long as these conditions exist. Companies with operations ripe for offshoring must consider this option if they are to remain competitive. About Ralph Dandrea: Ralph Dandrea is the President of ITX Corp., and leads its Business Performance practice. He is experienced in business and information technology management and holds graduate degrees in business and law.
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