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  • Atricle Dump - For Nonprofit and Commercial Communications Professionals: How To Give Birth To a PR Campaign

    Negotiating Tactics: Don't Let 'Good Guy - Bad Guy' Control the Sales Negotiation
    Counter one of the classic negotiating gambits by addressing it directly.You’ve assembled a brilliant sales proposal for a new client and when you arrive to the meeting to hammer out the final details, you suddenly find yourself sitting across the table negotiating with two people. One is a person with whom you’ve ha
    sometimes painful, and very rewarding. Here ar
    Fired or Downsized?
    Last time the used car salesman pitched a lemon at you, he called the high price tag an "investment." Didn't sound so bad did it? He gift wrapped his words.When you were fired, they called it a strategic downsizing. Now that didn't make you any better off... but it sure sounded nicer than being "fired"Euphemism
    One of the most exciting parts of PR is the launch of a new campaign, product or service. You're creating something that wouldn't exist without your effort. Like parenting, it's exhilarating, sometimes painful, and very rewarding. Here are
    The Law of Bake and Shark
    "La loi du Bake and Shark" was a phrase first coined by a Frenchman visiting visiting Maracas Beach, a popular spot on the island of Trinidad. Trinidad is the larger of two of the main islands that make up the Republic of Trinidad and Tobago.He observed that the majority of people on the beach bought a sandwich called
    nch of a new campaign, product or service. You're creating something that wouldn't exist without your effort. Like parenting, it's exhilarating, sometimes painful, and very rewarding. Here ar
    The ABC of Superior Customer Service
    If you want your front-line staff to remember the essentials of customer care, there’s no better way to teach them than with the ABC of Superior Customer Service.A is for Attention to Detail. Because when customers know you care passionately about the little things, they’ll know you care a great deal more about the bi
    e creating something that wouldn't exist without your effort. Like parenting, it's exhilarating, sometimes painful, and very rewarding. Here ar
    What to Watch for When the Talking is Over and It's Time to Get the Deal in Writing
    Most people think of negotiating as the verbal give and take that takes people from their different wants and needs to a point of agreement. That, of course, is the heart of negotiating but just as important is the transition to the written contract that formalizes the verbal agreement. Here are the things that Power Negotia
    your effort. Like parenting, it's exhilarating, sometimes painful, and very rewarding. Here ar
    Outsourcing Call Centers
    Large global corporations have already begun to outsource from India and the Philippines. The relatively low cost of manpower makes these countries a very attractive base for sourcing cross-border IT-enabled services. India has been the largest provider of software engineers to silicon valley. And the benefits provided by su
    sometimes painful, and very rewarding. Here are some tips that I've found most important when creating a campaign:

    1. Think inside-out. Before introducing your new baby to the world, make sure the organization's internal "family" ha

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