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Atricle Dump - PR Salaries & Hourly Billing Rates are Flat in 2006
Marketing and sales organizations regularly face the unenviable task of selecting the best corporate gifts and premiums in their attempt to convert prospects and retain valuable customers.One of the most important things we’ve learned is that the specific product a company chooses to offer as part of a campaign can have a very long term impact in reinforcing its brand and building customer loyalty. Selection of premiums and incentives should be viewed with a strategic, long-term view, reinforcing the message a company wants to send to its target audience.Based on almost two decades of helping clients plan and execute high-impact premium and promotional campaigns, I’d like to share a few simple tips that marketers a
Notable increases by title and size of agency – Ad Agency Owned: +2.9% (previously +10.7%) – AAE/Acct Assoc +6.4%, AE/Acct Mgr +5.0%, SAS/Group Mgr +3.9%, Media Mgr +3.4%.
Top 100 Independents: +2.2% (previously +6.6%) – Sr Media Mgr +5.7%, Media Mgr +4.7%, AE/Acct Mgr +3.2%, AAE/Acct Assoc +2.7%.
Other Independents: +1.9% (+2.6%) – AAE/Acct Assoc +8.2%, Media Mgr +7.9%, Senior Media Mgr +2.8%.
2006 could be summed up as follows: 1. The PR business grew both in revenue and new hires. However, most professionals we spoke to during the year reported that they were working excessive hours and feeling overworked and underpaid.
2. In spite of employee grumblings, many people stayed in their job waiting to see how the year would unfold.
3. We predict that in 2007 there will be a surge of PR professionals who waited it out during the year and will explore greener pastures.
4. Our clients have already started to notice that some of their best employees are not happy with their wage and working situat
For those of us who grew up with parents who worked for businesses rather than owned them, the world of business can be quite a mystery. Even more so if we've dared to try to start one of our own. There is the factor of what type of business to start - a product or service business. There are the issues of doing a good market analysis, licensing the business, understanding the codes of law governing businesses, and determining just what type of business structure to choose - especially if the business will have employees. For example, should we start a sole proprietorship or a corporate business? It's a lot to work on, and it's not an overnight process to the road of success. But, the most crucial challenge to whether a business
Salaries Overall, average corporate communications base salaries increased a mere 3.3% compared with the previous year’s 7.6%. Conversely, average PR agency base salaries declined an overall -3.2% compared to the previous year’s increase of 8.9%.
Taken separately, the eight “key metro cities” (those with the greatest concentration of PR professionals), - New York, Atlanta, Chicago, Los Angeles Boston, Dallas, Washington DC, and San Francisco – posted an average salary decline of -2.6% for PR firms and an average increase of 2.8% for corporate communications departments.
Typically, corporate communications average base salaries exceed PR agency salaries year after year, with the only exception being the dot-com boom years. However, when bonuses, merit increases, promotion increases, health benefits, pension plans and the like, are factored into the overall compensation numbers, corporate communications professionals have consistently out-paced their PR firm counterparts. This fact has been noted for each of the past 11 years that The Official PR Salary & Bonus Report has been published.
A look at the four major regions of the country - northeast, southeast, mid-west and west, (excluding the 8 key metro cities), reveals that corporate communications average salaries are up a modest 2.7% while PR agency average salaries slid -3.4%. Last year, corporate and agency professionals in these regions reached a combined average increase of 8.2%.
“Even though the PR industry experienced reasonable growth in terms of revenue and hiring in 2006” said Dennis Spring, president of Spring Associates, Inc, “overall wage growth in public relations seemed to lag slightly behind. My feeling is that a certain amount of caution permeated clients’ hiring decisions because of various unpredictable world events and a fresh memory of the negative affects of the dot-com implosion on the entire PR business”.
Bonuses Last year (2006), our Salary Report press release stated - “From 2002 to 2004, we found that PR agency bonuses were either down, skimpy or non-existent compared with the corporate sector that consistently showed some gains every year. We’re happy to report that last year’s bonuses (2005), on both the corporate and agency sides, finally showed a sharp upturn from the previous three years – at all levels”.
The latest 2007 edition of The Salary Report continues to show an upward trend from the year before. For instance, when all titles and specialty categories are combined on a national basis, corporate communications professionals averaged bonus increases of 6.2% (last year’s increase was 23.7%), compared to PR agency personnel who came in with a respectable 11.2% gain (last year’s increase was 20.2%) in bonuses – nearly double their corporate counterparts.
It would appear that even though the PR industry had a relatively solid revenue growth year, base salaries remained flat or slightly up. To even the gap, savvy managers added bonus incentives to create a more competitive overall compensation environment so as to keep their best people happy.
“The PR agency landscape is now dominated by global communications conglomerates that usually pay bonuses on a more consistent basis. In addition, the impending shortage of skilled PR practitioners will force agencies of all sizes to invent creative ways to compensate their personnel in order to attract and keep the best candidates,” said Mr. Spring.
PR Agency Hourly Billing Rates Not much exciting news here. The slowing increase of hourly billing rates continues from 2005 to the present. We see this as a continuing “correction” of hourly rates that spiked dramatically during the dot-com boom years. It is our opinion, that agency billing rates are beginning to slowly creep upward. However, this time, the increases are gradual.
In all three main categories - Ad Agency Owned, Top 100 Independents and Other Independents - hourly fees rose ever so modestly.
Notable increases by title and size of agency – Ad Agency Owned: +2.9% (previously +10.7%) – AAE/Acct Assoc +6.4%, AE/Acct Mgr +5.0%, SAS/Group Mgr +3.9%, Media Mgr +3.4%.
Top 100 Independents: +2.2% (previously +6.6%) – Sr Media Mgr +5.7%, Media Mgr +4.7%, AE/Acct Mgr +3.2%, AAE/Acct Assoc +2.7%.
Other Independents: +1.9% (+2.6%) – AAE/Acct Assoc +8.2%, Media Mgr +7.9%, Senior Media Mgr +2.8%.
2006 could be summed up as follows: 1. The PR business grew both in revenue and new hires. However, most professionals we spoke to during the year reported that they were working excessive hours and feeling overworked and underpaid.
2. In spite of employee grumblings, many people stayed in their job waiting to see how the year would unfold.
3. We predict that in 2007 there will be a surge of PR professionals who waited it out during the year and will explore greener pastures.
4. Our clients have already started to notice that some of their best employees are not happy with their wage and working situat
Recently I read of a new website where teachers can post and sell their lesson plans to recover the time that they had spent in developing these plans. On the surface, this sounds reasonable and why would anyone object to teachers making a little more money through such a capitalist venture and leveraging their intellectual capitol?However this question is much more about understanding the importance of retaining intellectual capital (knowledge management) within the educational system and how this demonstrates questionable ethics on part of the teachers.Consider the following scenario:I am an instructional designer (person who writes training programs) and employed full time. Part of my job is to cr
A look at the four major regions of the country - northeast, southeast, mid-west and west, (excluding the 8 key metro cities), reveals that corporate communications average salaries are up a modest 2.7% while PR agency average salaries slid -3.4%. Last year, corporate and agency professionals in these regions reached a combined average increase of 8.2%.
“Even though the PR industry experienced reasonable growth in terms of revenue and hiring in 2006” said Dennis Spring, president of Spring Associates, Inc, “overall wage growth in public relations seemed to lag slightly behind. My feeling is that a certain amount of caution permeated clients’ hiring decisions because of various unpredictable world events and a fresh memory of the negative affects of the dot-com implosion on the entire PR business”.
Bonuses Last year (2006), our Salary Report press release stated - “From 2002 to 2004, we found that PR agency bonuses were either down, skimpy or non-existent compared with the corporate sector that consistently showed some gains every year. We’re happy to report that last year’s bonuses (2005), on both the corporate and agency sides, finally showed a sharp upturn from the previous three years – at all levels”.
The latest 2007 edition of The Salary Report continues to show an upward trend from the year before. For instance, when all titles and specialty categories are combined on a national basis, corporate communications professionals averaged bonus increases of 6.2% (last year’s increase was 23.7%), compared to PR agency personnel who came in with a respectable 11.2% gain (last year’s increase was 20.2%) in bonuses – nearly double their corporate counterparts.
It would appear that even though the PR industry had a relatively solid revenue growth year, base salaries remained flat or slightly up. To even the gap, savvy managers added bonus incentives to create a more competitive overall compensation environment so as to keep their best people happy.
“The PR agency landscape is now dominated by global communications conglomerates that usually pay bonuses on a more consistent basis. In addition, the impending shortage of skilled PR practitioners will force agencies of all sizes to invent creative ways to compensate their personnel in order to attract and keep the best candidates,” said Mr. Spring.
PR Agency Hourly Billing Rates Not much exciting news here. The slowing increase of hourly billing rates continues from 2005 to the present. We see this as a continuing “correction” of hourly rates that spiked dramatically during the dot-com boom years. It is our opinion, that agency billing rates are beginning to slowly creep upward. However, this time, the increases are gradual.
In all three main categories - Ad Agency Owned, Top 100 Independents and Other Independents - hourly fees rose ever so modestly.
Notable increases by title and size of agency – Ad Agency Owned: +2.9% (previously +10.7%) – AAE/Acct Assoc +6.4%, AE/Acct Mgr +5.0%, SAS/Group Mgr +3.9%, Media Mgr +3.4%.
Top 100 Independents: +2.2% (previously +6.6%) – Sr Media Mgr +5.7%, Media Mgr +4.7%, AE/Acct Mgr +3.2%, AAE/Acct Assoc +2.7%.
Other Independents: +1.9% (+2.6%) – AAE/Acct Assoc +8.2%, Media Mgr +7.9%, Senior Media Mgr +2.8%.
2006 could be summed up as follows: 1. The PR business grew both in revenue and new hires. However, most professionals we spoke to during the year reported that they were working excessive hours and feeling overworked and underpaid.
2. In spite of employee grumblings, many people stayed in their job waiting to see how the year would unfold.
3. We predict that in 2007 there will be a surge of PR professionals who waited it out during the year and will explore greener pastures.
4. Our clients have already started to notice that some of their best employees are not happy with their wage and working situat
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising thos
Bonuses Last year (2006), our Salary Report press release stated - “From 2002 to 2004, we found that PR agency bonuses were either down, skimpy or non-existent compared with the corporate sector that consistently showed some gains every year. We’re happy to report that last year’s bonuses (2005), on both the corporate and agency sides, finally showed a sharp upturn from the previous three years – at all levels”.
The latest 2007 edition of The Salary Report continues to show an upward trend from the year before. For instance, when all titles and specialty categories are combined on a national basis, corporate communications professionals averaged bonus increases of 6.2% (last year’s increase was 23.7%), compared to PR agency personnel who came in with a respectable 11.2% gain (last year’s increase was 20.2%) in bonuses – nearly double their corporate counterparts.
It would appear that even though the PR industry had a relatively solid revenue growth year, base salaries remained flat or slightly up. To even the gap, savvy managers added bonus incentives to create a more competitive overall compensation environment so as to keep their best people happy.
“The PR agency landscape is now dominated by global communications conglomerates that usually pay bonuses on a more consistent basis. In addition, the impending shortage of skilled PR practitioners will force agencies of all sizes to invent creative ways to compensate their personnel in order to attract and keep the best candidates,” said Mr. Spring.
PR Agency Hourly Billing Rates Not much exciting news here. The slowing increase of hourly billing rates continues from 2005 to the present. We see this as a continuing “correction” of hourly rates that spiked dramatically during the dot-com boom years. It is our opinion, that agency billing rates are beginning to slowly creep upward. However, this time, the increases are gradual.
In all three main categories - Ad Agency Owned, Top 100 Independents and Other Independents - hourly fees rose ever so modestly.
Notable increases by title and size of agency – Ad Agency Owned: +2.9% (previously +10.7%) – AAE/Acct Assoc +6.4%, AE/Acct Mgr +5.0%, SAS/Group Mgr +3.9%, Media Mgr +3.4%.
Top 100 Independents: +2.2% (previously +6.6%) – Sr Media Mgr +5.7%, Media Mgr +4.7%, AE/Acct Mgr +3.2%, AAE/Acct Assoc +2.7%.
Other Independents: +1.9% (+2.6%) – AAE/Acct Assoc +8.2%, Media Mgr +7.9%, Senior Media Mgr +2.8%.
2006 could be summed up as follows: 1. The PR business grew both in revenue and new hires. However, most professionals we spoke to during the year reported that they were working excessive hours and feeling overworked and underpaid.
2. In spite of employee grumblings, many people stayed in their job waiting to see how the year would unfold.
3. We predict that in 2007 there will be a surge of PR professionals who waited it out during the year and will explore greener pastures.
4. Our clients have already started to notice that some of their best employees are not happy with their wage and working situat
Many job seekers tend to overlook job fairs. They can be crowded, busy, competitive and confusing events. But they offer you the opportunity to contact many potential employers all within one place, and they can help you land a job. Here's what you need to do to get the most out of these events: 1. Do advance research. Your goal is to target the most promising employers at upcoming job fairs. To do that, you need to know who those employers are and what they offer. Usually, the promotional materials or advertisements for job fairs will list participating employers and the general types of jobs they have open. Get online and search for information about the companies you are interested in. K
“The PR agency landscape is now dominated by global communications conglomerates that usually pay bonuses on a more consistent basis. In addition, the impending shortage of skilled PR practitioners will force agencies of all sizes to invent creative ways to compensate their personnel in order to attract and keep the best candidates,” said Mr. Spring.
PR Agency Hourly Billing Rates Not much exciting news here. The slowing increase of hourly billing rates continues from 2005 to the present. We see this as a continuing “correction” of hourly rates that spiked dramatically during the dot-com boom years. It is our opinion, that agency billing rates are beginning to slowly creep upward. However, this time, the increases are gradual.
In all three main categories - Ad Agency Owned, Top 100 Independents and Other Independents - hourly fees rose ever so modestly.
Notable increases by title and size of agency – Ad Agency Owned: +2.9% (previously +10.7%) – AAE/Acct Assoc +6.4%, AE/Acct Mgr +5.0%, SAS/Group Mgr +3.9%, Media Mgr +3.4%.
Top 100 Independents: +2.2% (previously +6.6%) – Sr Media Mgr +5.7%, Media Mgr +4.7%, AE/Acct Mgr +3.2%, AAE/Acct Assoc +2.7%.
Other Independents: +1.9% (+2.6%) – AAE/Acct Assoc +8.2%, Media Mgr +7.9%, Senior Media Mgr +2.8%.
2006 could be summed up as follows: 1. The PR business grew both in revenue and new hires. However, most professionals we spoke to during the year reported that they were working excessive hours and feeling overworked and underpaid.
2. In spite of employee grumblings, many people stayed in their job waiting to see how the year would unfold.
3. We predict that in 2007 there will be a surge of PR professionals who waited it out during the year and will explore greener pastures.
4. Our clients have already started to notice that some of their best employees are not happy with their wage and working situat
There are very few careers in today's working environment which can safely be thought of as being 'permanent'. Shifts in world trade, competition from Third World countries, the decline of manufacturing and traditional industries in the UK, and the rise of the service sector have already made an impact on the range of careers and jobs available. The unknown quantities of the engineering East European economics and the effects of closer integration within the EU will impact further in the future. Other factors are also playing their part: the rapid expansion of technology into almost every workplace; the increased emphasis on value for money, demands for greater productivity, and the need for a more flexible, multi-skilled workfo
Notable increases by title and size of agency – Ad Agency Owned: +2.9% (previously +10.7%) – AAE/Acct Assoc +6.4%, AE/Acct Mgr +5.0%, SAS/Group Mgr +3.9%, Media Mgr +3.4%.
Top 100 Independents: +2.2% (previously +6.6%) – Sr Media Mgr +5.7%, Media Mgr +4.7%, AE/Acct Mgr +3.2%, AAE/Acct Assoc +2.7%.
Other Independents: +1.9% (+2.6%) – AAE/Acct Assoc +8.2%, Media Mgr +7.9%, Senior Media Mgr +2.8%.
2006 could be summed up as follows: 1. The PR business grew both in revenue and new hires. However, most professionals we spoke to during the year reported that they were working excessive hours and feeling overworked and underpaid.
2. In spite of employee grumblings, many people stayed in their job waiting to see how the year would unfold.
3. We predict that in 2007 there will be a surge of PR professionals who waited it out during the year and will explore greener pastures.
4. Our clients have already started to notice that some of their best employees are not happy with their wage and working situation and are trying to prevent attrition by adding more wage incentives and adding more staff to handle the increased work-load. 5. As a result, we have seen a sudden movement of both new hires and itchy employees looking for new opportunities.
In short, we are already seeing the beginnings of the hiring surge that we believe will characterize the rest of 2007. Tune in next year.
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