Tags |
|
|
Links |
|
|
Atricle Dump - Five Tips to Find a PR Superstar Who Gets Your Company in Front of Prospects
Directives guiding the sale of medical and consumer devices already govern localization in the 25 countries of the European Union.The European Union’s (EU) Medical Device Directive (93/42/EEC) (MDD) forced a great many medical device manufactures to recognize the fact that there are other languages besides English.What are the implications from the translation point of view?For starters, the Directive requires companies to adopt a specific multilingual documentation process. This requirement compels companies to make provisions for translating documents pertaining to their product packaging, end-user instructions, labels and ot
Tip #2: There’s no substitute for experience. I’ve noticed that the PR professionals that perform above average and who have built a cracker-jack reputation for themselves, often have 10+ years of hard work behind them. It’s possible for someone with fewer years to amass that experience but they’ll really have to be go getters. After a decade, a professional will have mastered the fundamentals of their field and be able to think strategically and execut
What is Barter? Barter involves 2 parties. Each party wants to trade with each other and instead of exchanging cash for products or services, the exchange is carried out with products or services that each possesses. That is, there is a trade of a product or service that someone has, in return for another product or service the other party has.Barter traces its origins back to ancient times, because as we all know, money as a form of exchange only came into being in history well after barter had been practiced for 100's of years. It was found that using money or coins as a medium of exchange was a lot easier to handle than exchan
As an example, I collaborated with a go-getter PR woman at a high-tech company. She worked with a publication to secure a product review placement. Having written a case study featuring the same end user, I was tapped to write the review for them.
Through her efforts, the piece was published in a trade magazine that tailored to her company’s target-market customers. Had her firm purchased the equivalent column inches in ad space, it would have cost much, much more. And it would have lacked the credibility an end-user testimonial garners. Instead, her company received a 1,000 percent return on the funds invested to create and place the piece.
In my years as a copywriter working with PR folks, I’ve found three very important qualities your PR professional needs to deliver superstar results for you. Performance that is consistent, garners quality press coverage—and lots of it.
Tip #1: Choose a professional with the gift of gab. Because successful PR is not for the shy or timid, it’s critical that the person you work with be outgoing, secure and conversational. The top performers I’ve noticed have a warm personality and a dash of flair. They balance creativity and showmanship with the fundamentals of PR success. These qualities are invaluable as your vocal advocate picks up the phone to pitch your firm’s story. They’re also essential to create and maintain relationships with relevant journalists—a crucial element for success.
Tip #2: There’s no substitute for experience. I’ve noticed that the PR professionals that perform above average and who have built a cracker-jack reputation for themselves, often have 10+ years of hard work behind them. It’s possible for someone with fewer years to amass that experience but they’ll really have to be go getters. After a decade, a professional will have mastered the fundamentals of their field and be able to think strategically and execute
Have you ever wondered if anything can get your employees to care about the work they're doing?Managers who are self-starters, who enjoy and are motivated by the work they do and the organization they work for, are sometimes puzzled by the perceived lack of motivation of their subordinates. The operative word here is "perceived", because they may, in fact, be motivated --- just not in the same way as you.If you think about it realistically, you don't necessarily want them to love the work, do you? What you expect is that they perform well on the job and contribute to the success of your department. They can do that without being cheer
As an example, I collaborated with a go-getter PR woman at a high-tech company. She worked with a publication to secure a product review placement. Having written a case study featuring the same end user, I was tapped to write the review for them.
Through her efforts, the piece was published in a trade magazine that tailored to her company’s target-market customers. Had her firm purchased the equivalent column inches in ad space, it would have cost much, much more. And it would have lacked the credibility an end-user testimonial garners. Instead, her company received a 1,000 percent return on the funds invested to create and place the piece.
In my years as a copywriter working with PR folks, I’ve found three very important qualities your PR professional needs to deliver superstar results for you. Performance that is consistent, garners quality press coverage—and lots of it.
Tip #1: Choose a professional with the gift of gab. Because successful PR is not for the shy or timid, it’s critical that the person you work with be outgoing, secure and conversational. The top performers I’ve noticed have a warm personality and a dash of flair. They balance creativity and showmanship with the fundamentals of PR success. These qualities are invaluable as your vocal advocate picks up the phone to pitch your firm’s story. They’re also essential to create and maintain relationships with relevant journalists—a crucial element for success.
Tip #2: There’s no substitute for experience. I’ve noticed that the PR professionals that perform above average and who have built a cracker-jack reputation for themselves, often have 10+ years of hard work behind them. It’s possible for someone with fewer years to amass that experience but they’ll really have to be go getters. After a decade, a professional will have mastered the fundamentals of their field and be able to think strategically and execut
Business corporations are now facing one of the most competitive eras ever. With globalization and technology, businesses need to identify various areas for improvement in order to stay relevant. Although increasing revenue and profits year on year are essential, rising costs and escalating customer demands have developed a need for corporations to improve internal processes, increase productivity, optimize resources and decrease expenditure, or face the consequences of being wiped out by the competition.This is where the concepts of Business Process Management (BPM) come in. Through BPM, business processes that occur within the entire organ
In my years as a copywriter working with PR folks, I’ve found three very important qualities your PR professional needs to deliver superstar results for you. Performance that is consistent, garners quality press coverage—and lots of it.
Tip #1: Choose a professional with the gift of gab. Because successful PR is not for the shy or timid, it’s critical that the person you work with be outgoing, secure and conversational. The top performers I’ve noticed have a warm personality and a dash of flair. They balance creativity and showmanship with the fundamentals of PR success. These qualities are invaluable as your vocal advocate picks up the phone to pitch your firm’s story. They’re also essential to create and maintain relationships with relevant journalists—a crucial element for success.
Tip #2: There’s no substitute for experience. I’ve noticed that the PR professionals that perform above average and who have built a cracker-jack reputation for themselves, often have 10+ years of hard work behind them. It’s possible for someone with fewer years to amass that experience but they’ll really have to be go getters. After a decade, a professional will have mastered the fundamentals of their field and be able to think strategically and execut
If you desire to reach the top of your profession, and perhaps have ambition of being a senior manager, associate director or indeed a director of your company, then you need to develop your people skills.This is so key, Les Giblin, author of Skills with People, wrote: 'people skills are the key to life.' From the beginning of time, man has always been interested in himself/herself, and it will remain that way to the end of time. You do not need to be embarrassed about realising this fact, it is just how it is.You need to realise that man's actions are governed by self thought and self interest, you might have heard the phrase 'What I
Tip #2: There’s no substitute for experience. I’ve noticed that the PR professionals that perform above average and who have built a cracker-jack reputation for themselves, often have 10+ years of hard work behind them. It’s possible for someone with fewer years to amass that experience but they’ll really have to be go getters. After a decade, a professional will have mastered the fundamentals of their field and be able to think strategically and execut
Does the idea of program evaluation make your stomach churn? If so, you're not alone. Many nonprofit professionals and volunteers view program evaluation with fear. The idea of outcome measurement often takes these fears to new heights.Program evaluation is about learning and communicating what you've learned. Program evaluation gives you concrete, credible information about what you are doing well and why; it also gives you concrete, credible information about areas where improvements are needed and why.Outcome measurement is a form of program evaluation that answers the "so what" questions. It helps us understand what has changed in
Tip #2: There’s no substitute for experience. I’ve noticed that the PR professionals that perform above average and who have built a cracker-jack reputation for themselves, often have 10+ years of hard work behind them. It’s possible for someone with fewer years to amass that experience but they’ll really have to be go getters. After a decade, a professional will have mastered the fundamentals of their field and be able to think strategically and execute tactically. Also, if they’re still at it after a decade, they are likely to be doing what they love. And that passion will shine when they talk to others about your company.
Tip #3: Industry expertise is not optional. Superstar PR people deliver super-hero results in their areas of expertise. So if you’re a high-tech company selling telecom products, you won’t want to hire someone from the music industry—no matter how hip and cool their presentation may be. That’s because each industry has its own challenges, issues, hot-buttons, buzz words and mindsets. Moreover, the record-industry PR person will simply lack the relationships and trust that a high-tech industry person will have already established with journalists in your target market.
So now that you have a framework for the type of person you’re looking for, how do you go about finding such a person?
Tip #4: Use associations & networking to uncover the PR diamonds. To find the best talent, a great place to start is with the Public Relations Society of America (www.PRSA.org). Find the local chapter nearest to you and dial up the PRSA Chapter President. Ask them: Who are the top three to five PR professionals at [insert your need here—e.g. product launches, press releases etc.] in the [insert your industry here]. If your company has national or global reach, and you have the budget for it, you will want to find the tip-top professionals in your industry. Try the New York, Los Angeles and Chicago chapters of the PRSA.
Another outstanding resource to find PR people who deliver is to ask business associates for referrals. Contact vendors and partners in your industry and ask which agencies/people they use. Does a competitor do a particularly great job of getting good ink in your view? Do some research to find out who they are using. The same applies for other companies who are getting the types of coverage you want to achie
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/33168/articledump-Five-Tips-to-Find-a-PR-Superstar-Who-Gets-Your-Company-in-Front-of-Prospects.html">Five Tips to Find a PR Superstar Who Gets Your Company in Front of Prospects</a>
BB link (for phorums):
[url=http://www.articledump.net/article/33168/articledump-Five-Tips-to-Find-a-PR-Superstar-Who-Gets-Your-Company-in-Front-of-Prospects.html]Five Tips to Find a PR Superstar Who Gets Your Company in Front of Prospects[/url]
Related Articles:
How Would You Handle This Customer Service Issue?
CHINESE TAKE-OUT: Oriental Business Principles Demystified For Online Enterprises
Good to Great or - Simply Good Enough
Bookmark it:
|