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Atricle Dump - How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach
Most customer interaction studies have a couple of core issues that we'd like to measure. Among the top are: satisfaction, importance, and loyalty.Satisfaction is how satisfied are your customers with respects to the various services and a
3. DON’T demand editorial space in return for placing advertisements.
4. DON’T even think of asking
Many small time wannabe marketers who write marketing, advertising and sleazy sales books will have you believe that the over all marketing plan is the quintessential reason for success or failure in your business. Indeed business plans and marke
Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:
1. DON’T send your media release to every possible media you can think of.
2. DON’T try to use publicity as a substitute for advertising.
3. DON’T demand editorial space in return for placing advertisements.
4. DON’T even think of asking a
One hundred and eighty years ago, the first railroad started hauling freight. That company is now part of CSX. In 2006, its 36,000 employees operated a fleet of 100,000 railcars and locomotives, moved hundreds of thousands of tons of cargo along
Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:
1. DON’T send your media release to every possible media you can think of.
2. DON’T try to use publicity as a substitute for advertising.
3. DON’T demand editorial space in return for placing advertisements.
4. DON’T even think of asking
Melody Spier started looking at telecommuting as an option back in 2000 but felt at the time that she could not financially quit her job.Tired of working long hours and coming home so exhausted at the end of each day that she could hardl
1. DON’T send your media release to every possible media you can think of.
2. DON’T try to use publicity as a substitute for advertising.
3. DON’T demand editorial space in return for placing advertisements.
4. DON’T even think of asking
Since starting my Virtual Assistance practice, and after 24 years in corporate America, I keep coming back to the question: Why doesn’t Virtual Assistance also work for larger corporations? I don’t have an answer to that question, but I
1. DON’T send your media release to every possible media you can think of.
2. DON’T try to use publicity as a substitute for advertising.
3. DON’T demand editorial space in return for placing advertisements.
4. DON’T even think of asking
Congratulations! The hard work you have put into your job search has paid off. You now have a job offer on the table and are excited about the opportunities that this position presents. There is just one thing that is troubling you: the offere
3. DON’T demand editorial space in return for placing advertisements.
4. DON’T even think of asking a journalist to review his or her story before it is published so you can approve it.
5. DON’T ask or expect journalists to let you know when an article or story will run.
6. DON’T make it difficult for journalists to get information about you and/or your company.
7. DON’T have a policy to only speak to or seek out the media when there is good news.
8. DON’T expect to build relationships with the media over lunch.
9. DON’T annoy the media by calling and asking them if they received your release and are they going to run it?
10. DON’T ask journalists to send you a copy of their story or article after it is printed.
Your strategic thinking business co
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