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Atricle Dump - Old Accounts In New Agencies
Catalogs are commonly used in the libraries. These catalogs are called the library catalogs. Library catalogs are full of information regarding the resources that can be found inside the library. The information contained in the catalogs is known as the bibliographic record. Now if you want to know the true essence of catalog, you have to understand how they are created or presented. This is where the cataloging process comes to light.What is cataloging? You need to make a distincti
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to the new realities in the relationship. The onus and the need both rest more on the agency, than with the clien
Widespread research suggests that people do not leave organizations; they leave their managers. The implication of this finding is that managers who are respected and seen as supportive of the people who work with them are indispensable to successful organizations. Without them, competent people may leave their current organization in search of better treatment. The resultant costs of recruitment, engagement and subsequent retention can be enormous. Less tangible are the indirect costs ass
Public Relations agencies take pride in old and steady relationships. We do too! But a spate of recent pitches that we were invited to shock-struck my eyes open. Thrilled as we were to attend these pitches, we were gloating in the fact that Blue Lotus was making dents into decade old relationships. We were also excited to explore how help change the way PR can be used for these ‘rock-steady’ organizations. Just a few weeks ago, we’ve replaced an agency which had a 13 year old relationship, and another where we were invited for another pitch where a relationship had soured over the last 10 years!!
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency after so many years and I got enlightenment. A moment of truth, a flash before my eyes, and I realized why we all need to change our attitude towards our older clients. The knowledge that existing relationships are far more important than the new ones is an age old wisdom, but the how to ensure that such a relationship can be maintained, is not. This important gyan I received is summarized in the points below:
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to the new realities in the relationship. The onus and the need both rest more on the agency, than with the client
To negotiate effectively, you must be able to communicate effectively. Unfortunately, most salespeople and businesspeople don’t realize the importance of solid communication skills to the negotiation process. As a result, they lose sales or don’t get the best possible deal.However, as a salesperson, you are not doomed to the mixed messages and meanings characteristic of poor communication skills. With a conscious effort, all business and sales professionals can overcome
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency after so many years and I got enlightenment. A moment of truth, a flash before my eyes, and I realized why we all need to change our attitude towards our older clients. The knowledge that existing relationships are far more important than the new ones is an age old wisdom, but the how to ensure that such a relationship can be maintained, is not. This important gyan I received is summarized in the points below:
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to the new realities in the relationship. The onus and the need both rest more on the agency, than with the clien
Niche marketing is the buzz word of internet marketing with good reason. It makes good business sense. Entrepreneur success comes with specialized knowledge and your focused efforts to meet the needs of a specific market.Remember this specific market will only be profitable if you offer something unique and enough people are willing to spend actual money to solve their problems or meet their needs.Niche marketing is based on two things. Your special offer AND enough people lo
During one of our pitches (in the penultimate round) I was while casually conversing with the client on their rationale for change of agency after so many years and I got enlightenment. A moment of truth, a flash before my eyes, and I realized why we all need to change our attitude towards our older clients. The knowledge that existing relationships are far more important than the new ones is an age old wisdom, but the how to ensure that such a relationship can be maintained, is not. This important gyan I received is summarized in the points below:
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to the new realities in the relationship. The onus and the need both rest more on the agency, than with the clien
What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Many consumers will look at the specials and head out to purchase them either when they need them or simply to stock up. Do flyers work in this respect? Yes, or they would not be doing them. If you are not in a high demand product line such as groceries, then a mult
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to the new realities in the relationship. The onus and the need both rest more on the agency, than with the clien
Shopping for the right tire can be difficult at times as there are numerous brands available, which have tires of different sizes and styles. Tires are made from diverse compounds and engineered to give perform faultlessly under any circumstances. With innovation and e-commerce there have been many technologically advanced in the making and performance of the tires. Many individuals can also choose to customize tires by positioning an alloy that is larger in diameter. Many individuals who
1. Periodic reorientation: As the agency-client relationship matures, it is important that both the parties to reorient themselves periodically (preferably annually) to the new realities in the relationship. The onus and the need both rest more on the agency, than with the client. Growth, new focus areas, issues and challenges in the relationship must be discussed threadbare. New needs of the client, new business targets and communications objectives must be set formally before moving forward.
2. Don’t miss the nuts and bolts: While the agency may have aligned the strategy to the objectives of the client, it is very important that the agency does not forget about the ‘nuts & bolts’ of the implementation. Clients usually only go through the pain of a break-ups when the going with the existing agency becomes really difficult. So the first role of the new agency will be to take care of the run-of-the-mill stuff well.
3. Care for the client: Once the client-agency relationship begins to mature, knowledge & familiarity of the client may lead to some amount of contempt. This contempt is in often mutual and can leading to souring of the relationship. This basic hygiene factor, must be reinforced regularly by ensuring that the client servicing team knows the value of the client in their portfolio.
4. Internal reviews: Ensure that the client account not only goes through client reviews, but also goes through critical internal reviews. There has to be a compelling reason why a team would still working on the account after a few years of complacent attitude. O
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