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Atricle Dump - Controversial Packaging Topics Make Great Media Fodder
There are a lot of good trucking companies out there. I have known company drivers for US Express, USA Truck, Schneider Trucking, Werner Trucking, and LTL trucking companies like Yellow Freight and Roadway Express that were really knocking back the cash. I personally have worked for Continental Express and Digby Truck Lines and did quite well. But for some drivers, working for someone else just isn't
Packaging is the third largest industry in the US.
10% of every dollar spent at retail can be directly attributed to packaging.
The packaging industry employs over a million people.
Without a package, you can't have a product.
These facts always open doors beginning with some dialogue. So start watching for those articles that are subliminally talking about packaging. Get your ducks in a r
Cubicle wall coat hooks are necessary accessories for cubicle walls. They are ideal in areas with minimum floor space and good on cubicle walls that are remodeled and altered. The basic function of coat hooks is to keep coats neat and tidy when you are not wearing them. It helps to keep office and work places neat and clean.Cubicle wall coat hooks are generally made of durable plastic or perfor
Consider these recent headlines:
Consumers Want to Know What's Sweetening Their Foods
Nanotechnology Passes First Toxicity Hurdle
Aquamantra Gives the Gift of Luck to This Years Nominees
There is nothing mentioned about the packaging in the headline, but when you delve into the article you find out that packaging has a role to play in the outcome. I joke about all the "I Hate Packaging" articles out there, but seriously this topic has not died. We can go from the Oyster Award to Wrap Rage, but it is unlikely that people will stop loving to hate packaging.
Since it won't go away, how can you use this to your advantage? The media, generally, tries to portray two points of view. Knowing that, you want to position yourself to get your name out there and to be the one they call when they want an explanation as to the positive aspects of your type of packaging.
If you have been reading my column for any time at all you will remember that in January I offered my predictions for packaging trends for 06. Some of these are controversial issues that are still in the limelight right now. Just remember there are two sides to every story.
So think about the positive spin on your product packaging. How can you take a media hot button issue or an innocuous subject and turn it to your marketing advantage?
You have to make them seek your advice and explanations. The problem is that the media doesn't understand the issues of packaging either. That means that you are going to have to spoon feed them as to why this is important. I like to use the following factoids when I need to get the media's interest in a hurry.
Packaging is the third largest industry in the US.
10% of every dollar spent at retail can be directly attributed to packaging.
The packaging industry employs over a million people.
Without a package, you can't have a product.
These facts always open doors beginning with some dialogue. So start watching for those articles that are subliminally talking about packaging. Get your ducks in a ro
If you own your own website, do you know how many visitors visit your site on a daily basis? There are a number of programs that are designed to provide website owners with that information. Most are surprised with the number of internet visitors they receive on a daily basis. Unfortunately, that surprise is sometimes good and it is sometimes bad.The traffic that your website receives is
There is nothing mentioned about the packaging in the headline, but when you delve into the article you find out that packaging has a role to play in the outcome. I joke about all the "I Hate Packaging" articles out there, but seriously this topic has not died. We can go from the Oyster Award to Wrap Rage, but it is unlikely that people will stop loving to hate packaging.
Since it won't go away, how can you use this to your advantage? The media, generally, tries to portray two points of view. Knowing that, you want to position yourself to get your name out there and to be the one they call when they want an explanation as to the positive aspects of your type of packaging.
If you have been reading my column for any time at all you will remember that in January I offered my predictions for packaging trends for 06. Some of these are controversial issues that are still in the limelight right now. Just remember there are two sides to every story.
So think about the positive spin on your product packaging. How can you take a media hot button issue or an innocuous subject and turn it to your marketing advantage?
You have to make them seek your advice and explanations. The problem is that the media doesn't understand the issues of packaging either. That means that you are going to have to spoon feed them as to why this is important. I like to use the following factoids when I need to get the media's interest in a hurry.
Packaging is the third largest industry in the US.
10% of every dollar spent at retail can be directly attributed to packaging.
The packaging industry employs over a million people.
Without a package, you can't have a product.
These facts always open doors beginning with some dialogue. So start watching for those articles that are subliminally talking about packaging. Get your ducks in a r
The information age is one of the most important things to happen to your dental marketing strategy. Having a great looking office, a great staff, plenty of training, and the most modern equipment does not guarantee that you will have a growing, expanding flow of clients who need your services. If you would like to tap into an existing flow of customers that are already looking for ex
If you have been reading my column for any time at all you will remember that in January I offered my predictions for packaging trends for 06. Some of these are controversial issues that are still in the limelight right now. Just remember there are two sides to every story.
So think about the positive spin on your product packaging. How can you take a media hot button issue or an innocuous subject and turn it to your marketing advantage?
You have to make them seek your advice and explanations. The problem is that the media doesn't understand the issues of packaging either. That means that you are going to have to spoon feed them as to why this is important. I like to use the following factoids when I need to get the media's interest in a hurry.
Packaging is the third largest industry in the US.
10% of every dollar spent at retail can be directly attributed to packaging.
The packaging industry employs over a million people.
Without a package, you can't have a product.
These facts always open doors beginning with some dialogue. So start watching for those articles that are subliminally talking about packaging. Get your ducks in a r
Admit it: you have great ideas. Everyone does. And if you live and operate in the business world, then youve come up with ways to streamline your productivity and engage your target market. Perhaps youve concocted a revolutionary idea for motivating sales personnel. Or maybe you have significant knowledge that could help C-Level executives become more efficient.Whatever the case, the business
So think about the positive spin on your product packaging. How can you take a media hot button issue or an innocuous subject and turn it to your marketing advantage?
You have to make them seek your advice and explanations. The problem is that the media doesn't understand the issues of packaging either. That means that you are going to have to spoon feed them as to why this is important. I like to use the following factoids when I need to get the media's interest in a hurry.
Packaging is the third largest industry in the US.
10% of every dollar spent at retail can be directly attributed to packaging.
The packaging industry employs over a million people.
Without a package, you can't have a product.
These facts always open doors beginning with some dialogue. So start watching for those articles that are subliminally talking about packaging. Get your ducks in a r
How can you get more attention for your conference and your association? Use some of these Power Marketing tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing opportunity. Second, enlighten all staff and every member to realize their responsibility in marketing the association. Third, read "Secrets of Power Marketing".get the media's interest in a hurry.
Packaging is the third largest industry in the US.
10% of every dollar spent at retail can be directly attributed to packaging.
The packaging industry employs over a million people.
Without a package, you can't have a product.
These facts always open doors beginning with some dialogue. So start watching for those articles that are subliminally talking about packaging. Get your ducks in a row and see how you can piggyback off of them for some media exposure. Keep these hot button issues in the forefront and create an angle for yourself or your company to tell the other side of the story.
Anything to do with green packaging or the environment;
Anything to do with Wal-Mart and packaging;
Anything to do with hard to open packaging (yes, I know lets beat a dead horse);
Anything to do with RFID and packaging;
Anything to do with nanotechnology and packaging.
If you are still brain dead for ideas, go back and look at my blog topics at http://packagingnewsyoucanuse.blogspot.com/
They often cover controversial packaging issues. Finally, give me a call and I will tell you what's hot in packaging and what's not -- and the packaging trends of the future.
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