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Atricle Dump - From the Desk of a Business Coach: The Rule of Threes -- Get Them Talking About You!
Let’s face it, every business needs leads. I don’t care what your service or product is, if you don’t have a steady, fresh, stream of prospects coming through your marketing funnel, your business will die. Some die faster, and others whither away quietly. Either way, your business needs leads! I will
5. Here's the three's part: Choose three ways to tell the world that you have these three attributes. For example, you might send a postcard to your network, post fliers for special events, and write a monthly column for a local newspaper. Repeat these measures three times over a period of three months and you will seed a buzz that will br
You are probably familiar with the traditional fruit baskets and flower settings used as business gifts in today’s modern corporate world. But a new trend is developing in corporate gift giving that adds a whole new dimension to business relationships – the business wine gift.As it is customar
One is to follow The Rule of Threes, a time-tested public relations tool. The Rule of Threes is a way to start a buzz; that is, a way to seed a conversation about your work among your prospective clients and their networks. Here it is in a nutshell.
1. Decide who you want to be talking about you and your work. Who should be buzzing in order to bring you new work? Distill this to a few words, for example, "independent professionals who are cultural creatives." This is your target market.
2. What do you want them to be talking about? Example: "business coaching for people with heart."
3. Ask friends, colleagues, and acquaintances to think about what people in your market niche would be looking for when they consider investing in your products or services. To continue our example, you might ask, "What do you think a cultural creative service professional would look for in a business coach?" Keep asking until you come up with at least five attributes.
4. When you have five or more attributes, look for three that are both true about you and that have the most "juice" or energy for you. Use these as the basis for your Rule of Threes practice. For example: "Practical knowledge of what it takes to succeed; works in a way that honors mind, body, and spirit; well respected in his/her field."
5. Here's the three's part: Choose three ways to tell the world that you have these three attributes. For example, you might send a postcard to your network, post fliers for special events, and write a monthly column for a local newspaper. Repeat these measures three times over a period of three months and you will seed a buzz that will bri
Do you want a rewarding career that will make some descent money? Are you good with numbers? Are you good with paperwork? Do you like anything that has to do with money? If you answered yes, you may be interested in a career in mortgage banking. The best place to get an education on mortgage bank
1. Decide who you want to be talking about you and your work. Who should be buzzing in order to bring you new work? Distill this to a few words, for example, "independent professionals who are cultural creatives." This is your target market.
2. What do you want them to be talking about? Example: "business coaching for people with heart."
3. Ask friends, colleagues, and acquaintances to think about what people in your market niche would be looking for when they consider investing in your products or services. To continue our example, you might ask, "What do you think a cultural creative service professional would look for in a business coach?" Keep asking until you come up with at least five attributes.
4. When you have five or more attributes, look for three that are both true about you and that have the most "juice" or energy for you. Use these as the basis for your Rule of Threes practice. For example: "Practical knowledge of what it takes to succeed; works in a way that honors mind, body, and spirit; well respected in his/her field."
5. Here's the three's part: Choose three ways to tell the world that you have these three attributes. For example, you might send a postcard to your network, post fliers for special events, and write a monthly column for a local newspaper. Repeat these measures three times over a period of three months and you will seed a buzz that will br
Do you attend several trade conferences each year but feel you are not getting your money’s worth? These tips will help you to advance your goals, create new opportunities, gain more knowledge and walk away with more contacts.Plan to be successful.Being successful at trade conferences st
2. What do you want them to be talking about? Example: "business coaching for people with heart."
3. Ask friends, colleagues, and acquaintances to think about what people in your market niche would be looking for when they consider investing in your products or services. To continue our example, you might ask, "What do you think a cultural creative service professional would look for in a business coach?" Keep asking until you come up with at least five attributes.
4. When you have five or more attributes, look for three that are both true about you and that have the most "juice" or energy for you. Use these as the basis for your Rule of Threes practice. For example: "Practical knowledge of what it takes to succeed; works in a way that honors mind, body, and spirit; well respected in his/her field."
5. Here's the three's part: Choose three ways to tell the world that you have these three attributes. For example, you might send a postcard to your network, post fliers for special events, and write a monthly column for a local newspaper. Repeat these measures three times over a period of three months and you will seed a buzz that will br
Do you love to write? Do you have a knack for making words come alive on a page? You may want to consider freelance writing as a way to make a good living from home.Freelance writers write anything from newspaper columns to web content and even ebooks.Getting StartedBefore you go
4. When you have five or more attributes, look for three that are both true about you and that have the most "juice" or energy for you. Use these as the basis for your Rule of Threes practice. For example: "Practical knowledge of what it takes to succeed; works in a way that honors mind, body, and spirit; well respected in his/her field."
5. Here's the three's part: Choose three ways to tell the world that you have these three attributes. For example, you might send a postcard to your network, post fliers for special events, and write a monthly column for a local newspaper. Repeat these measures three times over a period of three months and you will seed a buzz that will br
The Dreaded SLBH If you're like most exhibitors, your first day back in the office after a trade show contains a myriad of competing priorities. Messages from current clients who need you beckon, the list of daily to-do's has piled up for several days, and business-as-usual marches on. Now's t
5. Here's the three's part: Choose three ways to tell the world that you have these three attributes. For example, you might send a postcard to your network, post fliers for special events, and write a monthly column for a local newspaper. Repeat these measures three times over a period of three months and you will seed a buzz that will bring new work to your door in four or five months.
Implementing the Rule of Threes takes time, attention, and some creativity. However, it does not rely on costly advertising nor does it require you to use techniques that are unnatural to you. It's not an instant solution, but it works. If you start today, in four months you could have the kind of clients you dream of showing up wanting the work you do best. Isn't it time to get started?
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