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  • Atricle Dump - 10 Tips to Polish Your Press Release

    Farrier: Working With Horses
    If you enjoy working with horses and are strong, then being a farrier just might be for you!According to the Farrier’s Act 1975, the definition of a farrier is “any work in connection with the preparation or treatment of the foot of a horse for the immediate reception of a shoe thereon, the fitting by nailing or otherwise of such a shoe to the foot or the finishing off of such work to the foot.”The craft is an ancient one, possibly practiced as long ago as during the time of the Roman Empire.To become a farrier, you must atte
    to get picked up by worthy m
    Why You Don't NEED a Marketing Plan
    If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?No, no, and um, no.I'll tell you exactly how I did it.Are you ready?I picked up the phone.A few months ago, I was flipping through a past issue of Entrepren
    Working with small businesses and nonprofits, I am often asked for advice on writing a press release that is sure to get picked up by worthy me
    Are Your Meetings Smart?
    Soon after I finished a brief seminar on how to accomplish more in less time every day, Roger shook my hand and said, “I can use what you said. But there is one thing you didn’t talk about. It is something that drives me crazy. I can’t get anything done because I’m in meetings all day long. We have gone overboard on meetings. We discuss practically everything as a team before making decisions.” I asked Roger for his card and I called him later that afternoon with some ideas that could help get him and his team out of their meetings trap.s and nonprofits, I am often asked for advice on writing a press release that is sure to get picked up by worthy m
    Rising Postal Rates? Don't Cut Down the Direct Mail
    The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it’s something you have to live with.Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. Here’s a quote from an issue of Direct Marketing News:“Despite a string of healthy annual increases, the growth of direct mail expendi
    asked for advice on writing a press release that is sure to get picked up by worthy m
    How to Keep from Sounding LIKE Totally Stupid
    June is reality check month. Lots of the resolutions have been made and most are already broken. It’s time to take a hard look at where you are going in 05 and beyond. One of the most important things you can do for yourself is to update all your personal credentials including your bio & your resume.Have you done your spring cleaning (professional) yet? Do you have solid career plans for the balance of 05? Why are you waiting to get started improving your career?Ask yourself these questions:How dated is the material that you
    a press release that is sure to get picked up by worthy m
    Education-Based Marketing in Coaching: The Solution
    And the answer is Education-based Marketing. Education-based marketing is simply the process by which you attract and convert highly-qualified clients by giving them what they want - valuable information and advice that solves their problems - and removing what they don't want, a sales pitch.Education-based marketing is generally undertaken by delivering Credibility Marketing techniques such as public speaking, information based teleclasses, publications, networking, hotlines, free educational give aways (such as reports, assessment
    to get picked up by worthy media outlets. For those new to writing press releases, here are 10 quick tips to ensure your success:

    Tip #1

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