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Atricle Dump - How to Write Your News Release
For years we’ve been taught to identify ourselves as reps for one XYZ company or another.~We have our fancy business cards printed, some letterhead, maybe an address stamp.~We use the company logo and replicated websites as points of first impression.~We market ourselves as being associated with that company with abandon … heck, we even have the T-shirts to prove it!Sounds okay on the surface, right?Not right.Think Like the CEO That You AreDedicating your personal image might be okay (or even required!) when you’re on salary with some company. After all, when you trade your time for money, they do get t
Don't address it to 'newsroom' or 'editor'. That's
It’s a very funny thing, a job interview - especially if you make it past HR, and you’re face-to-face with your next prospective manager. There is no one more important in your job satisfaction equation than your boss. So here you sit, and he or she is asking you questions, and you’re trying to get a read - what will this person be like to work for? Is he patient? Is he smiling? Is he testy? Are there any questions that you can ask him, to get a sense of his management style? Here are ten, to get you started. I doubt that you’ll get the chance to ask all ten of them, so pick your favorites in advance!1) Can you tell me about some of your proudest professional moments s
Format
Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda.
Add, 'For immediate use'. This implies urgency. It also allows them some choice on when to run it. If the news is date sensitive state 'for use before' or 'for use after'.
Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike. If you mail it you have a chance to get attention with the colour and feel of the paper. Send it on good quality paper with your logo. That could be your letterhead.
Don't address it to 'newsroom' or 'editor'. That's
In business-to-business direct mail lead generation, letters invariably outpull self-mailers, including postcards. Your sales message belongs in an envelope for a number of good reasons.1. Better privacy An envelope announces to the recipient, “private correspondence enclosed.” A self-mailer, on the other hand, particularly a postcard, says, “this message has been read by all and sundry, including the letter carrier and Joe in the mail room.”2. More personal I realize that, with digital imaging, postcards and self-mailers can now be personalized with the name of the reader. But they still look like and read like bulk mail.
Add, 'For immediate use'. This implies urgency. It also allows them some choice on when to run it. If the news is date sensitive state 'for use before' or 'for use after'.
Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike. If you mail it you have a chance to get attention with the colour and feel of the paper. Send it on good quality paper with your logo. That could be your letterhead.
Don't address it to 'newsroom' or 'editor'. That's
Setting the StageThe startup environment is one in which feathers are flying and those involved are in perpetual motion (both mentally and physically). Often, in the course of developing products and/or services, chasing down funding and looking for those first precious customers, the concept of a customer service organization falls way behind the back burner. And, while staffing this function and fully equipping it with all of the bells and whistles that are available to customer service organizations may not be the best move in these early stages, it is never too early to build the foundation for this vital function.There are few, if any, entrepreneurs who w
Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike. If you mail it you have a chance to get attention with the colour and feel of the paper. Send it on good quality paper with your logo. That could be your letterhead.
Don't address it to 'newsroom' or 'editor'. That's
FIRE! Every manager knows there are fires to tend in the workplace. From smoldering embers to raging infernos they hamper our ability to manage the routine events upon which our operations depend. The world is not a perfect place and we should be proud of our ability to multi-task, to resolve issues and to maintain control whether in crisis or otherwise. But how often have you said (or heard) “I spend too much time putting out fires?” Keep these ideas in mind: 1) identify and manage the real fires, 2) identify and dispatch the false alarms and 3) prevent fires whenever possible.False Alarms A false alarm is an event that is neither urgent nor of cons
Don't address it to 'newsroom' or 'editor'. That's
When is the last time you worked on a day or evening that you had set aside to do something with your family and went to an appointment or party instead? How did you feel when you were there? Did you feel a little angry for letting the people who are most important in your life down? It's not a great feeling is it?One of the most important things I took into consideration when I was beginning my job in Direct Sales was that I needed something that I could work around my family and other obligations. It would be a lot different from what I was accustomed to which was working my family and other obligations around my job! This is what draws a lot of people into the Direc
Don't address it to 'newsroom' or 'editor'. That's the same as 'occupant'. Instead address it to a person. Get their name.
Make it easy to read. Maximum one page. Use easy to read font. Twelve point size Times Roman works well. Add a little spice by bolding key names - but sprinkle lightly. Italics draws attention but is hard to read. Use capitals and small letters - don't print the whole thing in capital letters. That is extremely difficult to read. Keep paragraphs and sentences short. Double spacing is best.
Make it clear whom the release is from. Lead with city and date of the release. This gives perspective.
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