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Atricle Dump - A Manager's 2006 New Year's Resolution
Cisco acquires Scientific Atlanta, with the hope of combining the various home networks: video, data, voice, audio. In one stroke, Cisco has positioned itself at the pinnacle of the Network Convergence debate.Only two companies had a complete lock over the channel serving the STB market: Motorola and Scientific Atlanta. With today’s acquisition, Cisco cuts through the barrier to enter the STB market, and with it, acquires a massive opportunity to lead the innovation in home networking. Neither Motorola, nor SA had enough of the other pieces. Cisco does.Imagine the future of the Home Network ...One, just One box from Cisco sits as a Gateway Server for ALL the home networks, with a fat pipe coming into it. Services can be turned on and off remotely, as the consumer pays. Various Clients - all Wireless, of course - plays off this Server: The VOIP/VideoOIP phone handset / headset / Camera, the TV, the PC, the L
Resolution-making managers will be pleased to note that the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences. It’s equally encouraging when you remember that your PR effort must demand more than special events, news releases and talk show tactics i
Unfair dismissal & constructive dismissal can sometimes occur when a bad boss is at work. These dismissals can become messy and involve an Employment Law solicitor or an Employment Tribunal - though fortunately they aren’t that common. However dealing with a difficult boss at some stage of your career is almost certain. When this occurs you may find the easiest solution is to start looking for another job but in the meantime if you are worried that you are being unfairly treated and become a victim of unfair dismissal, here are some tips which can help you.1. Stay Positive. It’s easy when dealing with the negative influence of a bad boss to find yourself with a negative attitude as well. This often makes your work even less enjoyable. Don’t allow someone else’s mood to affect yours, keep a positive attitude and a difficult boss will become much easier to deal with.2. Acknowledge there is a
And for many managers, public relations may be a good place to prepare such a 2006 New Year’s Resolution. For example, it’s hard to ignore the fact that many business, non-profit, government agency and association managers harbor a single-minded preoccupation with simple communications tactics like press releases, broadcast plugs, special events and brochures, which denies them the best that public relations has to offer.
Instead, in 2006, they might resolve to use a strategic PR plan that alters the individual perception of members of a manager’s MOST important outside audiences. This starts the process of changing their behaviors by actually persuading many of those key, outside folks to a manager’s way of thinking. Then, he/she helps move audience members to take actions that allow that manager’s department, group, division or subsidiary to succeed.
If what I’m about to say sounds like theory, it isn’t. It’s both reality AND the underlying premise of public relations: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.
Resolution-making managers will be pleased to note that the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences. It’s equally encouraging when you remember that your PR effort must demand more than special events, news releases and talk show tactics i
The best PR agency in the world is worthless if it fails to remember one fundamental truth –- It’s About People.Many PR types lose sight of this simple axiom in the face of the technology onslaught that constantly inundates the market with new-and-improved products and services. Whether we ask for them or not, high-tech companies are constantly giving us trick new bells and whistles in the all-or-nothing game of one-upmanship necessary to maintain and expand marketshare. PR novices and seasoned pros alike are often bewildered as they seek to understand their client’s latest offerings. A company’s good name relies on the ability of their PR people to make sense of these technologies and craft messages that resonate with consumers. And yet, the zoomiest high-tech product won’t stand out in the public’s mind if the firm fails to draw attention to the people responsible for the product’s design.Successful companies ar
Instead, in 2006, they might resolve to use a strategic PR plan that alters the individual perception of members of a manager’s MOST important outside audiences. This starts the process of changing their behaviors by actually persuading many of those key, outside folks to a manager’s way of thinking. Then, he/she helps move audience members to take actions that allow that manager’s department, group, division or subsidiary to succeed.
If what I’m about to say sounds like theory, it isn’t. It’s both reality AND the underlying premise of public relations: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.
Resolution-making managers will be pleased to note that the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences. It’s equally encouraging when you remember that your PR effort must demand more than special events, news releases and talk show tactics i
People who talk about doing something, yet take no action end up frustrated. They have a tremendous idea, it germinates, and is fertilized a little bit. In the end; it dies. Why did it die? The "art" of taking action was probably not understood. To build a successful business you must learn to take action. It is really a simple concept; however, it is not easy to accomplish.Fear is the biggest enemy. Fear paralyzes so many people. It robs them from the success they should be enjoying. It is much easier to "play it safe" and not take the next step. Taking the next step requires action and the willingness to accept failure. Failing to take action day after day will ensure that the business will not succeed.I learned the hard way. I thought success was inevitable - if I only took the initial step. Once I beat the insecurities that lurked around the monster, fear, I took action. I fully expected success to follow.
If what I’m about to say sounds like theory, it isn’t. It’s both reality AND the underlying premise of public relations: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.
Resolution-making managers will be pleased to note that the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences. It’s equally encouraging when you remember that your PR effort must demand more than special events, news releases and talk show tactics i
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. Money doesn’t do it Though material reward is a significant motivating factor, it is not the whole story.The Economist (2003c) notes a paradox: an
Resolution-making managers will be pleased to note that the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences. It’s equally encouraging when you remember that your PR effort must demand more than special events, news releases and talk show tactics i
Many small business owners like us have a difficult time asking for business. It's not that we don't want the business, but wouldn't it be so nice if people just handed over their money for our product or service rather than our actually having to ask them for it?And this is one of the most common ways that small businesses stay really, really small, and sometimes peeter out altogether. They don't ask for the business, or they don't ask for it often enough to create a successful and sustainable business.Here are 5 easy ways that you can ask for the business that if you implement on a consistent basis will guarantee that your business - and your bottom line - will grow.1. Ask what they want...The #1 way to grow a profitable business is to offer what your targt market wants. And the best way to find that out is to ASK them.At least once a year, survey your target market, asking them specifically
Resolution-making managers will be pleased to note that the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences. It’s equally encouraging when you remember that your PR effort must demand more than special events, news releases and talk show tactics if you are to receive the quality public relations results you believe you deserve.
What results, you say? Try these: community leaders begin to seek you out; welcome bounces in show room visits; customers begin to make repeat purchases; new proposals for strategic alliances and joint ventures showing up; capital givers or specifying sources begin to look your way; membership applications start to rise; politicians and legislators begin looking at you as a key member of the business, non-profit or association communities; and prospects actually start to do business with you.
Of course, as the manager in charge of all your direct reports, you have a ready-made support staff on the PR side. The public relations people assigned to you can be of real use for your new opinion monitoring project because they are already in the perception and behavior business. But double check that your PR folks really accept why it’s SO important to know how your most important outside audiences perceive your operations, products or services. In brief, be sure they believe that perceptions almost always result in behaviors that can help or hurt your operation.
It’s also essential that your PR staff buy into the need to monitor and gather perceptions by questioning members of your most important outside audiences. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the exchange? Are
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