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Atricle Dump - 12 Tips to Get Your Products Included in Gift Guides All Year Long
Well, the good news is, you now have the opportunity to plan a really great marketing campaign. The bad news is, your boss actually expects to see results!Let’s take a look at your budget. You have $20,000 to spend? That’s a big budget! Really cool! Now… let’s see what kind of campaign we can come up with. To start, we need a really great Creative Concept. What self respecting marketing campaign goes without a creative concept? Then of course, we just have to have that huge full page advertisement in the most prominent daily. Maybe a short burst on the radio or television would be good.With $20,000? You could not even get out of the door with that campaign. Let us put things into perspective. You have a marketin
Benefits of a Coupon Adsense Website - Everyone loves a good bargain and what better way to get savings then with coupons? Take a look at some ideas to launch a coupon websiteTopicsGrocery Coupons Baby Coupons Beauty Coupons Where to Find Coupons ContentSaving your coupons Where to find the best savings Interactive AreasDirectory of coupons Swap and barter coupons Message forums Online coupon database Keywords to UseCoupons Bargains Cheap Savings Frugal Freebies to Give AwayCoupons Creative Marketing TipCreate an incentive coupon pack that offers coupons to visitors and other
For many product companies, sales opportunities increase during the Christmas holiday season, as well as other gift-giving times -- Valentine’s Day, Easter, Mother’s Day, Father’s Day, Graduation, Back to School, Halloween, Thanksgiving and others, depending on your product.
That’s why many businesses rely on a strategic Public Relations effort to boost sales during these peak seasons. And one of the most effective ways to kick up your sales is to get your product listed in a magazine, newspaper, or TV Holiday Gift Guide. Why is this so important? Because these holidays are when readers or viewers are READY TO BUY and eager to see what a media outlet recommends.
Another good reason to get your product featured in Holiday Gift Guides is because media outlets almost ALWAYS list the ways for readers to order the product (usually a Web site, telephone number and/or retail store location), while in many standard publicity articles, contact information is not included.
As you might imagine, getting into a Holiday Gift Guide is not all that easy. There’s lots of competition from hundreds, sometimes thousands, of other companies that are also pitching their products. Here are a dozen tips to help you get your products covered in Holiday Gift Guides:
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and newspaper and TV have shorter lead times (more specific information about deadlines is covered later in this Special Report). And remember, while sending product samples out too late is obviously a wasted effort,
Business-to-business lead generation is one of the few times in life when you should start at the end and work backwards.Before you write a single line of copy or design a single element of your direct mail package, sit down with the sales people who close the sales. Find out when and how they get prospects to sign on the line that is dotted, and work backwards from there to discover what you need to do to capture the attention of these prospects in the first place and get them into your sales funnel.Here are some questions to ask the sales team: What makes a prospect buy? (Is it price? terms? guarantee? after-sales service? quality?) What customer objections will
That’s why many businesses rely on a strategic Public Relations effort to boost sales during these peak seasons. And one of the most effective ways to kick up your sales is to get your product listed in a magazine, newspaper, or TV Holiday Gift Guide. Why is this so important? Because these holidays are when readers or viewers are READY TO BUY and eager to see what a media outlet recommends.
Another good reason to get your product featured in Holiday Gift Guides is because media outlets almost ALWAYS list the ways for readers to order the product (usually a Web site, telephone number and/or retail store location), while in many standard publicity articles, contact information is not included.
As you might imagine, getting into a Holiday Gift Guide is not all that easy. There’s lots of competition from hundreds, sometimes thousands, of other companies that are also pitching their products. Here are a dozen tips to help you get your products covered in Holiday Gift Guides:
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and newspaper and TV have shorter lead times (more specific information about deadlines is covered later in this Special Report). And remember, while sending product samples out too late is obviously a wasted effort
I’ve heard it said…in fact, it might well have been me that said it – there are few things more excruciating in professional life than the job interview. Job interviews are awful! Throughout my career I have attended many and conducted many more, and the truth is whether you are the candidate or the interviewer, job interviews are challenging and confronting and difficult – but you can not only survive but learn to be a masterful interviewee by developing an understanding of what it is the interviewer needs to see and learning to conduct yourself with clarity and confidence. Be prepared. Sounds obvious, right? You’d be surprised how many people don’t get this part right. Make a detailed list of all the infor
Another good reason to get your product featured in Holiday Gift Guides is because media outlets almost ALWAYS list the ways for readers to order the product (usually a Web site, telephone number and/or retail store location), while in many standard publicity articles, contact information is not included.
As you might imagine, getting into a Holiday Gift Guide is not all that easy. There’s lots of competition from hundreds, sometimes thousands, of other companies that are also pitching their products. Here are a dozen tips to help you get your products covered in Holiday Gift Guides:
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and newspaper and TV have shorter lead times (more specific information about deadlines is covered later in this Special Report). And remember, while sending product samples out too late is obviously a wasted effort
Although we lived in an era in which many business deals have already been conducted through information technology, many merchants still participated exhibitions from time to time because they believed that business generated from the exhibitions would be far greater than any other form of business promotional activities. Meanwhile, exhibition is a perfect place to recruit new customers and strengthen relationship with the old clients. In an exhibition where buyers and sellers come together is viewed by business people as an opportunity for “big” business. In addition, it is a chance for the exhibitors to share their innovations and latest development to their customers.In fact, when combining with the appropriate mar
As you might imagine, getting into a Holiday Gift Guide is not all that easy. There’s lots of competition from hundreds, sometimes thousands, of other companies that are also pitching their products. Here are a dozen tips to help you get your products covered in Holiday Gift Guides:
1. Send your pitches at the right time. Timing is critical. Know the deadline for each Holiday Gift Guide. Magazines, for instance, have long lead times, and newspaper and TV have shorter lead times (more specific information about deadlines is covered later in this Special Report). And remember, while sending product samples out too late is obviously a wasted effort
Levels of New Market DevelopmentA. PassivePassive here means broad spectrum media ads which stimulate the front runners - who are the gasoline for the engine of the movement of any new product from "new" market development until it becomes a commodity. These are the TV or newspaper ads that stimulate enough people to act. This stimulus/response takes a little selling, but, is a lot easier than direct sales, and is a little harder than merchandising commodities.B. ActiveThis is direct sales. Direct sales means that you called (or mailed to) them directly and went for a "yes" or "no" without them being predisposed in the first place. Direct sales is the most difficult to achieve, but is als
2. Determine the category of gifts that each media outlet covers. For example, Southwest Airlines’ in-flight magazine covered only technology gifts in their Christmas Holiday Gift Guide this year, while Alaska Airlines' in-flight magazine covered upscale items.
3. Pay attention to your packaging and shipping. I’ve been told many times by media people that products often arrive broken, or with unappealing packaging, and the media people often won't even consider those products for coverage in the Holiday Gift Guide.
4. Submit Gadgets/Technology if you have those products. Most business magazines, men’s magazines, and in-flight publications cover gadgets (technology) in their Holiday Gift Guides, as do many consumer magazines. Family Circle, for instance, covered Family Technology in their 2005 Christmas Holiday Gift Guide. Family Circle will also cover tech gifts for Moms, Dads, and Grads in their Spring/Summer 2006 issues. U.S. News & World Report is another publication looking for tech gifts for Mother’s Day and Father’s Day.
5. Offer inexpensive products. Many media outlets cover gifts under $50, $25 or even lower cost stocking stuffers. Good Housekeeping’s 2005 Christmas Holiday Gift Guide, for example, was titled “Great buys under $50.” Redbook’s 2005 Christmas Holiday Gift
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