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Atricle Dump - Media Training: Where President Bush Went Wrong
When I ask why you don't start your own business, I always hear, "I don't have money to start a business."This is a common excuse people give for not starting their own business.There is truth in the statement. You actually need money to make money or to start a business. But the question is "Do you need a lot of money or little to start a business?" and "Whose money do you use?"Yes, I admit that it does take money to make money but it doesn't need to
When Rainforests and Museums Collide
The head of a major environmental group with whom I once worked was a media darling. He was regularly interviewed by the nation’s largest news organizations, and had a habit of likening the destruction of rainforests to the destruction of museums.
“Imagine how you would feel if we destroyed all of the great art in the Louvre or the Guggenheim,” he might say. “T
In today's competitive job market, a first class resume is an essential tool for winning an interview. The way in which you present your skills, achievements and experience on paper will profoundly affect the way in which a hiring company considers your application.An expertly crafted resume not only captures the attention of its reader through careful attention to layout and formatting; it also targets the specific needs of the potential employer by matching a
On one particularly slow Saturday, a hot prospect finally came over to my table – a boy of maybe nine or ten years. We were close to finishing a sale, when I casually asked him if he liked any of the girls in his class. Within seconds, his mother scooped him up and whisked him away, costing me the sale.
“You broke the cardinal rule of selling,” my father admonished. “Never talk to customers about sex, politics, or religion.”
For the first time since then, I’m throwing caution to the wind and discussing…
The Harriet Miers Fiasco
When President Bush nominated White House Counsel Harriet Miers to the Supreme Court, he couldn’t have expected such fierce opposition. That some democrats would have spoken against her was predictable; that conservative republicans would do so was not.
Numerous conservative groups publicly opposed the nominee, as did high profile republicans such as Senator Trent Lott, Rush Limbaugh and George Will.
Late last month, the president accepted her withdrawal. For a White House so well steeped in message control, what went so terribly wrong?
According to USA Today, just four people considered Harriett Miers prior to her nomination to the Supreme Court – President and Mrs. Bush, Chief of Staff Andy Card, and Ms. Miers’ deputy, William Kelley. (In contrast, new Chief Justice John Roberts was interviewed by at least twice as many people prior to his nomination.)
Join the “Real World”
In keeping the selection committee so small, President Bush failed to take a “real world” test. The four people Ms. Miers met with knew her well, liked her personally and believed she’d be seen the same way by everyone outside the room as well. She wasn’t.
Instead of doing the same market testing any manufacturer would do before introducing a new product to the marketplace, the president eliminated the market testing stage. A “real world” test could have saved his administration a lot of heartache.
Popping the Bubble
Many executives, isolated at the top of the food chain, make the same mistake. They socialize with people “like them” who tend to see the world from the same vantage point. They tend to agree that their ideas are good ones. Worse, they rarely solicit feedback from their subordinates – and even if they do, their employees are reluctant to disagree.
When Rainforests and Museums Collide
The head of a major environmental group with whom I once worked was a media darling. He was regularly interviewed by the nation’s largest news organizations, and had a habit of likening the destruction of rainforests to the destruction of museums.
“Imagine how you would feel if we destroyed all of the great art in the Louvre or the Guggenheim,” he might say. “Th
It's a step that's easy to forget: you've welcomed your registrants; you've given them details on your event, taken their information, offered them extras, accepted their money and confirmed their registration. But there is still an important step to take: the 'thank you.'Online Systems Never ForgetWith online registration, the system automatically sends out confirmation emails to the registrant. Use this opportunity to help your registrant feel real
For the first time since then, I’m throwing caution to the wind and discussing…
The Harriet Miers Fiasco
When President Bush nominated White House Counsel Harriet Miers to the Supreme Court, he couldn’t have expected such fierce opposition. That some democrats would have spoken against her was predictable; that conservative republicans would do so was not.
Numerous conservative groups publicly opposed the nominee, as did high profile republicans such as Senator Trent Lott, Rush Limbaugh and George Will.
Late last month, the president accepted her withdrawal. For a White House so well steeped in message control, what went so terribly wrong?
According to USA Today, just four people considered Harriett Miers prior to her nomination to the Supreme Court – President and Mrs. Bush, Chief of Staff Andy Card, and Ms. Miers’ deputy, William Kelley. (In contrast, new Chief Justice John Roberts was interviewed by at least twice as many people prior to his nomination.)
Join the “Real World”
In keeping the selection committee so small, President Bush failed to take a “real world” test. The four people Ms. Miers met with knew her well, liked her personally and believed she’d be seen the same way by everyone outside the room as well. She wasn’t.
Instead of doing the same market testing any manufacturer would do before introducing a new product to the marketplace, the president eliminated the market testing stage. A “real world” test could have saved his administration a lot of heartache.
Popping the Bubble
Many executives, isolated at the top of the food chain, make the same mistake. They socialize with people “like them” who tend to see the world from the same vantage point. They tend to agree that their ideas are good ones. Worse, they rarely solicit feedback from their subordinates – and even if they do, their employees are reluctant to disagree.
When Rainforests and Museums Collide
The head of a major environmental group with whom I once worked was a media darling. He was regularly interviewed by the nation’s largest news organizations, and had a habit of likening the destruction of rainforests to the destruction of museums.
“Imagine how you would feel if we destroyed all of the great art in the Louvre or the Guggenheim,” he might say. “T
Most business owners don’t realize the importance of using a simple business card to generate tons of customers. It simply does not matter what kind of business you are in, you have to utilize this primitive business technique in order to grow your business fast.The three main mistakes people make when marketing with business cards are:1. Not having a business card.2. Being stingy and only giving out one card per person.3. Not giving a card to
Late last month, the president accepted her withdrawal. For a White House so well steeped in message control, what went so terribly wrong?
According to USA Today, just four people considered Harriett Miers prior to her nomination to the Supreme Court – President and Mrs. Bush, Chief of Staff Andy Card, and Ms. Miers’ deputy, William Kelley. (In contrast, new Chief Justice John Roberts was interviewed by at least twice as many people prior to his nomination.)
Join the “Real World”
In keeping the selection committee so small, President Bush failed to take a “real world” test. The four people Ms. Miers met with knew her well, liked her personally and believed she’d be seen the same way by everyone outside the room as well. She wasn’t.
Instead of doing the same market testing any manufacturer would do before introducing a new product to the marketplace, the president eliminated the market testing stage. A “real world” test could have saved his administration a lot of heartache.
Popping the Bubble
Many executives, isolated at the top of the food chain, make the same mistake. They socialize with people “like them” who tend to see the world from the same vantage point. They tend to agree that their ideas are good ones. Worse, they rarely solicit feedback from their subordinates – and even if they do, their employees are reluctant to disagree.
When Rainforests and Museums Collide
The head of a major environmental group with whom I once worked was a media darling. He was regularly interviewed by the nation’s largest news organizations, and had a habit of likening the destruction of rainforests to the destruction of museums.
“Imagine how you would feel if we destroyed all of the great art in the Louvre or the Guggenheim,” he might say. “T
Though various reasons are attributed for starting a business the main reason without any doubt is to make money. People who start a business know very well that they can never become rich by working for someone else all life long.To start a business and run it successfully, a range of essential entrepreneurial skills are necessary. If success is what you are after, then it stands to reason that you possess most of the essential skills or acquire them before you co
Instead of doing the same market testing any manufacturer would do before introducing a new product to the marketplace, the president eliminated the market testing stage. A “real world” test could have saved his administration a lot of heartache.
Popping the Bubble
Many executives, isolated at the top of the food chain, make the same mistake. They socialize with people “like them” who tend to see the world from the same vantage point. They tend to agree that their ideas are good ones. Worse, they rarely solicit feedback from their subordinates – and even if they do, their employees are reluctant to disagree.
When Rainforests and Museums Collide
The head of a major environmental group with whom I once worked was a media darling. He was regularly interviewed by the nation’s largest news organizations, and had a habit of likening the destruction of rainforests to the destruction of museums.
“Imagine how you would feel if we destroyed all of the great art in the Louvre or the Guggenheim,” he might say. “T
I've heard other internet marketers who were involved in network marketing programs (MLM companies) say that they had been discouraged to work their business because it was MLM. This had not happened to me, until just very recently.Yesterday someone that I know asked me regarding my online business: "Well, isn't that MLM?" Then proceeded to inform me that I shouldn't count on that as my main source of income. (As a note, this person did not have any r
When Rainforests and Museums Collide
The head of a major environmental group with whom I once worked was a media darling. He was regularly interviewed by the nation’s largest news organizations, and had a habit of likening the destruction of rainforests to the destruction of museums.
“Imagine how you would feel if we destroyed all of the great art in the Louvre or the Guggenheim,” he might say. “The same thing is happening to the species that live in our planet’s ever-shrinking rainforests.”
The comparison always fell flat with me – so I market tested it. Roughly half the people I asked said that linking museums with rainforests resonated for them; the other half said it didn’t. I decided fifty-fifty odds weren’t good enough – and kept developing new messages until we found something better.
So What Should You Do?
Before you finalize your next message or introduce your next big idea to the marketplace, test it. Ask the receptionist his opinion. Ask the janitor hers. Talk to the middle manager. And include the senior staff as well. Just a few minutes of extra work can help avert a public relations disaster.
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