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Atricle Dump - Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In times of economic uncertainty, it is important to be creative with the benefits offered to employees. One of the best benefits that a company can offer to its employees is a credit union membership. Many credit unions will agree to give memberships to the employees of a certain company. For a company, this is just like offeri
4. Identify the best channels of communication.
What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?
5. What is your key message?
Distil what you want to sa
In recent years, many companies are putting increased emphasis on project management techniques as a result of lessons learned on past project performance. After experiencing project delays, overruns, missed quality goals, communication barriers, “scope creep”, and a general perception of projects being out of control, these com
Research shows the average consumer receives between 1500 and 3000 marketing messages a day.
Editorial generated by media coverage is more credible than advertising and can help cut through the clutter.
It can also help build your reputation.
But how do you get media coverage?
Here are 10 tips for harnessing the marketing power of the media.
1. Know Your Strengths.
What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert. Even in a crisis this can position you or your organisation as the 'go to' person. This builds credibility.
2. Clarify your communication objectives?
What do I want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?
3. Define your target audience?
Who is my target audience? General public? Customers? Competitors? Suppliers? What age are they, what level of education, what beliefs and values, geographical location, how do they use the media? What influence do they have?
4. Identify the best channels of communication.
What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?
5. What is your key message?
Distil what you want to sa
Q. What's the biggest complaint CEO's have about their Boards? A. "The Board is a waste of time - it doesn't add any value."Q. What's the biggest complaint Board members have about their Boards? A. "This Board feels like a waste of time - i
It can also help build your reputation.
But how do you get media coverage?
Here are 10 tips for harnessing the marketing power of the media.
1. Know Your Strengths.
What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert. Even in a crisis this can position you or your organisation as the 'go to' person. This builds credibility.
2. Clarify your communication objectives?
What do I want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?
3. Define your target audience?
Who is my target audience? General public? Customers? Competitors? Suppliers? What age are they, what level of education, what beliefs and values, geographical location, how do they use the media? What influence do they have?
4. Identify the best channels of communication.
What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?
5. What is your key message?
Distil what you want to sa
Picture this…It’s a typical Monday morning…you’re swamped, it’s 11:00am and you are just getting through the projects on your desk that didn’t get finished from last week. It’s almost time for lunch and you haven’t even started today’s list yet. And then your boss walks in…1. He just told you that he wants to
2. Clarify your communication objectives?
What do I want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?
3. Define your target audience?
Who is my target audience? General public? Customers? Competitors? Suppliers? What age are they, what level of education, what beliefs and values, geographical location, how do they use the media? What influence do they have?
4. Identify the best channels of communication.
What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?
5. What is your key message?
Distil what you want to sa
Making the transition from college student to full-time member of the workforce can be a difficult time for many graduates. Many graduates will accept responsibilities for their own lives and their own financial support for the very first time. A surprising number of graduates are advised of the challenges of finding a good jo
3. Define your target audience?
Who is my target audience? General public? Customers? Competitors? Suppliers? What age are they, what level of education, what beliefs and values, geographical location, how do they use the media? What influence do they have?
4. Identify the best channels of communication.
What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?
5. What is your key message?
Distil what you want to sa
It’s great to be multi-skilled…be able to type your own correspondence, do your bookkeeping, answer all phone calls, prepare your PowerPoint presentations, organise your own travel, seminars, pick up and send your mail, pack orders, do your own marketing, do all the photocopying, ring your clients and prospects. However it may n
4. Identify the best channels of communication.
What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?
5. What is your key message?
Distil what you want to say into three key points. Remember less has more impact. Be disciplined and stay 'on message'. How can this message resonate with, influence or tap into collective attitudes among relevant consumers?
6. Build your case?
What are the features, advantages and benefits of your message for your target audience? What evidence and proof do you have? This helps overcome what I call 'the hump of cynicism' entrenched in many journalists when they ask 'why is this news?'.
7. What is the hook?
What will make your message or news release stand out from the rest. Be creative. Use a media release to control the information flow.
8. Develop long-term relationships with the media.
Visit and meet them face-to-face. Network and get to know them.
9. Use the Three Golden Rules to Perform at your Best = Know Your Topic, Be Prepared, Relax.
10. Seek Professional Help.
For maximum impact, effectiveness and value seek the advice of a media and communications professional.
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