Atricle Dump - Business

Health and Safety at Work
Not many would be aware of this, but the government has legislation for health and safety of people at work. The Health and Safety at Work etc Act 1974 requires the employers to have proper health and safety management systems at work. The Act makes provision for securing the health of people at work, welfare and safety of the employees

ely to loose a busy journalist who would receive hundreds of media releases a day. Be sharp and precise, remember your trying to hook the journalist in to read the rest of the release.

2. KEEP IT TO LESS THAN 5 WORDS.

Remember with headlines, 'less is more'.

Forget Enron - The Biggest Scam Is Still To Be Exposed
As you may already have ascertained, it is our view that current, conventional advertising has been beset with problems from the very beginnings. Probably the principal problem advertising has is …accountability. Or rather the lack of it!As we have said before, the real differences that exist between competing products is frequent

So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them. Your release is well structured and packaged, leaving just writing the head-line remaining.

Unfortunately with little time remaining you hastily put together the headline and send out the release but fail to hear from any interested journalists.

Why? A poorly written headline will fail to attract the attention of a reporter, journalist or editor.

Let me give you an example.

"Triple Bottom-line Community Net Benefit Decision Time for Sustainable Economic Development Decisions Needed Says Economist"

This is an actual headline on a media release from MacroPlan Australia published in 'The Australian' Media Section on Nov 13, 2003.

Would you want to read more if you got this on your fax machine or email inbox?

How can you write better headlines?

Here are my Top 10 Tips:

1. KEEP IT TO 1 LINE.

More than one line and you are likely to loose a busy journalist who would receive hundreds of media releases a day. Be sharp and precise, remember your trying to hook the journalist in to read the rest of the release.

2. KEEP IT TO LESS THAN 5 WORDS.

Remember with headlines, 'less is more'. M

Background Checking: They Aren't Just Checking References Any More
For the longest time, employers would do simple background checks. They have a potential employee complete a job application where they were asked for three professional references. Before the employee was hired, the three would receive a telephone call and tell the potential employer that the job applicant was a wonderful individual who

ine remaining.

Unfortunately with little time remaining you hastily put together the headline and send out the release but fail to hear from any interested journalists.

Why? A poorly written headline will fail to attract the attention of a reporter, journalist or editor.

Let me give you an example.

"Triple Bottom-line Community Net Benefit Decision Time for Sustainable Economic Development Decisions Needed Says Economist"

This is an actual headline on a media release from MacroPlan Australia published in 'The Australian' Media Section on Nov 13, 2003.

Would you want to read more if you got this on your fax machine or email inbox?

How can you write better headlines?

Here are my Top 10 Tips:

1. KEEP IT TO 1 LINE.

2. KEEP IT TO LESS THAN 5 WORDS.

Remember with headlines, 'less is more'.

Build Your Personal Brand Through Connecting With Bloggers
Perhaps the business blogging bug has not yet bitten you. Never the less, do not under estimate the influence business bloggers have.While you may not yet have a blog, I highly recommend that you take time to find bloggers who are in fields that are both similar to yours and to some who connect with communities of people who are li

or editor.

Let me give you an example.

"Triple Bottom-line Community Net Benefit Decision Time for Sustainable Economic Development Decisions Needed Says Economist"

This is an actual headline on a media release from MacroPlan Australia published in 'The Australian' Media Section on Nov 13, 2003.

Would you want to read more if you got this on your fax machine or email inbox?

How can you write better headlines?

Here are my Top 10 Tips:

1. KEEP IT TO 1 LINE.

2. KEEP IT TO LESS THAN 5 WORDS.

Remember with headlines, 'less is more'.

Homeschool Marketing 101: Insider Secrets on How to Attract the Home School Market
Although the rapidly growing homeschool market may look appealing to many businesses, knowing how to attract these unique consumers poses a challenge. With a growing number of educational choices and opportunities vying for the home educator's attention, your business must stand out from all the others. The secret to success comes wi

e Australian' Media Section on Nov 13, 2003.

Would you want to read more if you got this on your fax machine or email inbox?

How can you write better headlines?

Here are my Top 10 Tips:

1. KEEP IT TO 1 LINE.

2. KEEP IT TO LESS THAN 5 WORDS.

Remember with headlines, 'less is more'.

Are You Hiring the Right People? Why You Should Sharpen Your Interview Skills
Did you know that:- Most interviewers make up their mind about a candidate in the first 2 to 4 minutes of an interview – and then go on to collect information and data to justify their decision;- Over 75% of staff who leave a job in the first 9 months leave for motivational reasons – the job/company/boss etc. wasn’t what the

ely to loose a busy journalist who would receive hundreds of media releases a day. Be sharp and precise, remember your trying to hook the journalist in to read the rest of the release.

2. KEEP IT TO LESS THAN 5 WORDS.

Remember with headlines, 'less is more'. Make each word effective rather then having too many.

3. EDIT FOR BREVITY

You probably won't achieve points one and two on the first go. Rewrite and edit every time. Even experienced journalists take several attempts to get a headline right.

4. DON'T TRY AND BE TOO SMART.

Writing headlines for the print medium is a real art form. Leave it to those who make a living out of it - namely newspaper subeditors. Remember newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.

5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.

The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.

6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.

Don't go smaller than size 12 for the main body of the text and use size 14 or 16 font or bigger for your headline or title.

7. USE THE SAME FONT STYLE AS YOUR TEXT.

Never change font styles i

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Cleaning and resurfacing concrete structures is important, especially in areas that receive a lot of rain. Using water blasters to do concrete repair restoration are becoming more popular for many reasons.

When updating your CV you need to ask yourself the following questions: Who it is aimed at? Is it concise? Does it focus on my strengths? Is it achievement/ benefits orientated? Does it contain all the essential information?

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