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  • Atricle Dump - Using the Media - Five Reasons Why

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    nefit.

    To answer this question you must first understand why people need the media and how they use it.

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    The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.

    But why is the media so powerful?

    Is the media simply a mirror to the world? Or is the media all powerful and capable of brainwashing the masses to radically alter their behaviour, values and beliefs?

    This question is central if you want to harness the power of the media to build or manage perceptions. The media can be a powerful entity, but this doesn’t mean only for positive benefit.

    To answer this question you must first understand why people need the media and how they use it.

    Management or marketing theory is

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    he media, whether voluntary or involuntary.

    But why is the media so powerful?

    Is the media simply a mirror to the world? Or is the media all powerful and capable of brainwashing the masses to radically alter their behaviour, values and beliefs?

    This question is central if you want to harness the power of the media to build or manage perceptions. The media can be a powerful entity, but this doesn’t mean only for positive benefit.

    To answer this question you must first understand why people need the media and how they use it.

    Management or marketing theory i

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    all powerful and capable of brainwashing the masses to radically alter their behaviour, values and beliefs?

    This question is central if you want to harness the power of the media to build or manage perceptions. The media can be a powerful entity, but this doesn’t mean only for positive benefit.

    To answer this question you must first understand why people need the media and how they use it.

    Management or marketing theory i

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    ant to harness the power of the media to build or manage perceptions. The media can be a powerful entity, but this doesn’t mean only for positive benefit.

    To answer this question you must first understand why people need the media and how they use it.

    Management or marketing theory i

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    nefit.

    To answer this question you must first understand why people need the media and how they use it.

    Management or marketing theory is famous for Maslow's Hierarchy of needs. Taking this concept and other readings and applying it to the media, I believe there are 5 basic needs why people use the media.

    1. THE NEED FOR KNOWLEDGE AND UNDERSTANDING.

    The media help make sense of an ever changing and complex world for us. We all have a basic need to understand the world around us. Inspiration, motivation, education and the ability to learn new ideas are all delivered by various forms of the media. Quite simply it’s knowing what’s happening, often as it unfolds and being involved.

    2. THE NEED FOR REFLECTI

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