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Atricle Dump - 6 Essentials for Doing Your Own PR: Guest Author
Many a young man might consider a mobile detailing business and if they like to work on cars and are mechanically inclined perhaps a mobile oil change business too? This way they could detail customer’s cars every month, change the oil every three months and wash the cars each week. But does oil and water really mix all that well?Well sounds good enough doesn’t it? However, personally even if you are a “Car Guy” well, I do not recommend cleaning cars and oil changes out
I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
5. Persistence.
Putting regular time in really makes a difference. So
Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:“Who do you know in the media? (Or, sometimes they frame it as, “Who do I need to know in the media?”) Can you get me publicity?”My answer is always the same. Who you know in the media is only half the game. And it’s the easier half.I'm a former newspaper reporter, and am on
1. A Website.
Even if you think a website isn’t going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to suss out a bit more about you before they commit themselves to getting in touch. And, once you’ve got your details and further information up there it’s not unknown for journalists to respond to a press release and write up their piece from your release and your website alone, without even getting in contact with you.
2. A Brand.
Having your brand defined, at least in your head, helps you market yourself boldly, strongly, and even provocatively if necessary. Think about what you represent. You don’t just sell financial products; you offer security and trustworthiness. You don’t only own a hair salon and cut hair; you offer a fresh new image, a time to change the way you look and feel about yourself. Think about mobile phone adverts – very few of them actually have a mobile phone in them but hint at aspirational lifestyle statements! It’s a technique that works.
3. A Thick Skin.
There will be those times when you call a journalist in the middle of press day and they grunt at you down the phone. Don’t take it personally. Just shrug it off and move on.
4. A Spring in your Step and a Smile on Your Face.
Most of us, journalists too, prefer to talk to someone who is optimist and cheerful. So, stand tall and put a smile on your face (even when you’re on the phone, it does work).
I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
5. Persistence.
Putting regular time in really makes a difference. So,
I've heard other internet marketers who were involved in network marketing programs (MLM companies) say that they had been discouraged to work their business because it was MLM. This had not happened to me, until just very recently.Yesterday someone that I know asked me regarding my online business: "Well, isn't that MLM?" Then proceeded to inform me that I shouldn't count on that as my main source of income. (As a note, this person did not have any real e
2. A Brand.
Having your brand defined, at least in your head, helps you market yourself boldly, strongly, and even provocatively if necessary. Think about what you represent. You don’t just sell financial products; you offer security and trustworthiness. You don’t only own a hair salon and cut hair; you offer a fresh new image, a time to change the way you look and feel about yourself. Think about mobile phone adverts – very few of them actually have a mobile phone in them but hint at aspirational lifestyle statements! It’s a technique that works.
3. A Thick Skin.
There will be those times when you call a journalist in the middle of press day and they grunt at you down the phone. Don’t take it personally. Just shrug it off and move on.
4. A Spring in your Step and a Smile on Your Face.
Most of us, journalists too, prefer to talk to someone who is optimist and cheerful. So, stand tall and put a smile on your face (even when you’re on the phone, it does work).
I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
5. Persistence.
Putting regular time in really makes a difference. So
Regardless of what business you're in, it's safe to assume there are times when you want to catch someone's attention. Perhaps you want to drive more traffic to your retail store. Maybe you want your booth to stand out at a street fair. Perhaps you want your conference attendees to feel special and appreciated. Whether you're a retailer or an event planner, you should know that advertising balloons can take marketing to a whole new level. Advertising inflatables ca
3. A Thick Skin.
There will be those times when you call a journalist in the middle of press day and they grunt at you down the phone. Don’t take it personally. Just shrug it off and move on.
4. A Spring in your Step and a Smile on Your Face.
Most of us, journalists too, prefer to talk to someone who is optimist and cheerful. So, stand tall and put a smile on your face (even when you’re on the phone, it does work).
I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
5. Persistence.
Putting regular time in really makes a difference. So
Many companies encourage customer loyalty with discounts and other gifts. These may be appreciated, but it can also become expensive and expected.Here’s another idea that will make your customers happy and also boost your business.Send your existing customers a free coupon for some of your products or your service. But make this voucher valid only when signed by your current customer, and redeemable only by someone who is not (yet) your customer.What does
3. A Thick Skin.
There will be those times when you call a journalist in the middle of press day and they grunt at you down the phone. Don’t take it personally. Just shrug it off and move on.
4. A Spring in your Step and a Smile on Your Face.
Most of us, journalists too, prefer to talk to someone who is optimist and cheerful. So, stand tall and put a smile on your face (even when you’re on the phone, it does work).
I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
5. Persistence.
Putting regular time in really makes a difference. So
Shopping is an experience for the senses: the colors, the textures, the lighting, but ultimately it is the act of shopping that people enjoy. The enjoyment a person gets from shopping comes from the emotions and release in endorphins that race thought a person’s bloodstream as they purchase that new sweater or flat screen television. It is not the purchase of a box of cereal or dish washing detergent that excites us; it is the purchase of those extra things, things that are
I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
5. Persistence.
Putting regular time in really makes a difference. So, get out your diary and schedule in some PR appointments with yourself for the next few months.
6. Help.
Whether it’s a VA, a colleague, a PR or media student, a willing friend in business or a PR Buddy, having someone who is not afraid to say “That press release is just too boring” is really worth finding.
7. Knowledge of the Press.
I often get clients who don’t read, never make the time to listen to the radio and are proud of the fact. I do empathise with them, but really, to have any success in PR you’ve got to know who you’re talking to. So, sit down and choose your target publications, list them and tick them off as you read them. Regularly.
A good resource that you but cheaply is the Writers and Artists Yearbook, available from Amazon. The Writers and Artists Yearbook 2005 will cover a good deal of publications (both newspaper and magazine in the UK). The Guardian Media Directory moves up a step in seriousness, covering the addresses, phone numbers, websites and key personnel for companies in every section of the media, from digital television to magazines, regional newspapers to publishing houses, think tanks to charities. The site www.mediauk.com is also a great top up resource.
8. A Fail Safe Method of Contact.
If you know that you’re not going to be around for long periods, whether it’s away at meetings or doing your day job, make sure there is someone who can at least take a message and hunt you down when the press come knocking. Because, unlike The Postman, they rarely knock t
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