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Atricle Dump - Think Like a Reader, Viewer, or Listener to Get Great Publicity
The phone card business is not what is was a few years ago. Every new telecommunications product that comes along, has a product life cycle of about four years at which
As a long-time reader of the Wall Street Journal (I was required to subscribe to it in college as a Finance Major), I am
Now that you have decided to go into the alpaca industry are you sure you know how to get noticed? Remember that people need to know you exist before they can come knock
The article was terrific -- newsy, entertaining and informative. It was subsequently featured as a reprint in my local newspaper, and I'm sure in many other newspapers.
I remember thinking (of course, being in the publicity business, this is the kind of stuff I think about) that this was a prime example of the quality of stories in the Wall Street Journal, and a major reason for the popularity of this newspaper.
As a long-time reader of the Wall Street Journal (I was required to subscribe to it in college as a Finance Major), I am v
I have been very fortunate to travel to several countries of the world while on business - countries I may have never visited on a holiday. There are pros and cons to wo
The article was terrific -- newsy, entertaining and informative. It was subsequently featured as a reprint in my local newspaper, and I'm sure in many other newspapers.
I remember thinking (of course, being in the publicity business, this is the kind of stuff I think about) that this was a prime example of the quality of stories in the Wall Street Journal, and a major reason for the popularity of this newspaper.
As a long-time reader of the Wall Street Journal (I was required to subscribe to it in college as a Finance Major), I am
What drives your desire? Typically individuals are motivated by one of the following three reasons:More MoneyThe desire to make more money may be related t
I remember thinking (of course, being in the publicity business, this is the kind of stuff I think about) that this was a prime example of the quality of stories in the Wall Street Journal, and a major reason for the popularity of this newspaper.
As a long-time reader of the Wall Street Journal (I was required to subscribe to it in college as a Finance Major), I am
OK, once you are convinced you need to wave your Brand Banner, the next step is to determine where in the mind of the customer you are positioned relative to your
As a long-time reader of the Wall Street Journal (I was required to subscribe to it in college as a Finance Major), I am
I know a woman in her sixties. She worked for a company for a little more than a decade as an administration and office assistant for a staff of one hundred sales people
As a long-time reader of the Wall Street Journal (I was required to subscribe to it in college as a Finance Major), I am very familiar with the publication. And it allows me to pitch stories better, because I know the types of stories that are covered.
When clients tell me they want to be on Oprah, I ask them, "Have you watched Oprah lately?" Nine out of 10 say no.
My point is this: If you really want to have a great chance at getting coverage in a specific media outlet, you should be really familiar with that outlet. As the reader, or listener, or viewer, you are in a unique position to understand what you like and don't like. And the media people will respect
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