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Atricle Dump - Hispanic Media Training: How It Can Benefit You
Many entrepreneurs who open a dollar store do not have previous management experience. Soon they discover that there are many unexpected challenges associated with hiring, training and supervising employees. One of the key steps that every entrepreneur needs to take in leading others is to establish an environment that is built on trust and respect.Trust and respect go both ways. It goes from leaders to employees. It also comes to leaders from employees. It generally starts with leaders who demonstrate that they are trustworthy and that they show respect for others in their everyday practices. The day to day problems of running a business
Understanding the media outlet is a first step. Knowing how to deal with and approach the producers and reporters is another. Even if you are successful so far, the message and the messenger have to fit the audience and the medium. That was the case with the pork example earlier. Before launching a transla
Yes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job.Want to know why nearly every coach or consultant out there will always struggle?...if you're one of them then you're not going to like this one little bit...It's a lack of CREDIBILITYBUT before you hit the DELETE key just bear with me...This lack of CREDIBILITY has a cause...lack of FOCUS.If I have a particular thing I'd like to improve in my life or business, wrongly or rightly, I will seek out and trust the advice
To promote their new business class leather seats, an airline invited passengers to fly “en cuero.” It was not until they had launched the campaign that airline executives realized “en cuero” means naked in colloquial Spanish. Better to prepare than to do damage control after the fact.
When providing Hispanic market sensitive media training, trainers should explain to the spokesperson, regardless of his or her cultural background, the importance and role media play, how the training can benefit them personally and professionally. If necessary discuss media specifics such as types of media and media stories. America's diverse population makes it almost mandatory for interviewees to consider the impact of their message, the way they convey it and the audience. During media training it is important to match the messenger, the medium and the target audience using a culturally sensitive message.
Public relations practitioners should explain to their clients what is expected of them; and what they should expect during the interview process. A spokesperson should be aware of culturally sensitive issues regardless of the media outlet and language.
Another way to make the spokesperson aware of what to expect is to examine media types including online, broadcast, and print media. Describing interview formats (e.g. news, entertainment, and talk-show) and their characteristics expands the expert’s understanding and equips him or her to respond appropriately to the situation.
How is Hispanic media training different? Sometimes the differences are subtle and other times they are easy to spot. How can Hispanic media training support your efforts to create a successful Hispanic market campaign? Understanding the unique aspects of language and culture of this desirable market, can help your Hispanic market spokesperson be more effective and your campaign be more successful.
Beyond Language
Hispanic media issues are about much more than language. Some Latino programs and publications are in English or bilingual. Even though some of the programs may be in English, successful interactions with Hispanic media require an understanding of and sensitivity to the Latino audience they reach.
Understanding the media outlet is a first step. Knowing how to deal with and approach the producers and reporters is another. Even if you are successful so far, the message and the messenger have to fit the audience and the medium. That was the case with the pork example earlier. Before launching a translat
The three cultures inside every organization are analogous to the story of the three blind mice and the elephant. The perspective of each mouse is framed by the part of the elephant it touches. It was almost a decade ago when Schein (1996) wrote about the three cultures of management. He asserts that there are three communities in organizational setting— executives, engineers, and operators—and they do not fully understand each other. In Shein’s view, when the three communities are not aligned, their actions limit organizational learning.Schein defines the management culture as a set of basic tacit assumptions shared by a group of people.
When providing Hispanic market sensitive media training, trainers should explain to the spokesperson, regardless of his or her cultural background, the importance and role media play, how the training can benefit them personally and professionally. If necessary discuss media specifics such as types of media and media stories. America's diverse population makes it almost mandatory for interviewees to consider the impact of their message, the way they convey it and the audience. During media training it is important to match the messenger, the medium and the target audience using a culturally sensitive message.
Public relations practitioners should explain to their clients what is expected of them; and what they should expect during the interview process. A spokesperson should be aware of culturally sensitive issues regardless of the media outlet and language.
Another way to make the spokesperson aware of what to expect is to examine media types including online, broadcast, and print media. Describing interview formats (e.g. news, entertainment, and talk-show) and their characteristics expands the expert’s understanding and equips him or her to respond appropriately to the situation.
How is Hispanic media training different? Sometimes the differences are subtle and other times they are easy to spot. How can Hispanic media training support your efforts to create a successful Hispanic market campaign? Understanding the unique aspects of language and culture of this desirable market, can help your Hispanic market spokesperson be more effective and your campaign be more successful.
Beyond Language
Hispanic media issues are about much more than language. Some Latino programs and publications are in English or bilingual. Even though some of the programs may be in English, successful interactions with Hispanic media require an understanding of and sensitivity to the Latino audience they reach.
Understanding the media outlet is a first step. Knowing how to deal with and approach the producers and reporters is another. Even if you are successful so far, the message and the messenger have to fit the audience and the medium. That was the case with the pork example earlier. Before launching a transla
Have you been to a networking event, or a conference or industry meeting lately? If you have, chances are you heard a presentation. Someone got up and spoke to you and the rest of the group about a topic. A topic they knew a lot about, and a topic related to their business. They may have even made a special offer to the group, such as a special product or service package they don't usually sell, or a special discount on their products or services.These people are using speaking as a marketing tool ... as a way to get the word out about their business, products or services. They're doing this by sharing valuable information with the k
Public relations practitioners should explain to their clients what is expected of them; and what they should expect during the interview process. A spokesperson should be aware of culturally sensitive issues regardless of the media outlet and language.
Another way to make the spokesperson aware of what to expect is to examine media types including online, broadcast, and print media. Describing interview formats (e.g. news, entertainment, and talk-show) and their characteristics expands the expert’s understanding and equips him or her to respond appropriately to the situation.
How is Hispanic media training different? Sometimes the differences are subtle and other times they are easy to spot. How can Hispanic media training support your efforts to create a successful Hispanic market campaign? Understanding the unique aspects of language and culture of this desirable market, can help your Hispanic market spokesperson be more effective and your campaign be more successful.
Beyond Language
Hispanic media issues are about much more than language. Some Latino programs and publications are in English or bilingual. Even though some of the programs may be in English, successful interactions with Hispanic media require an understanding of and sensitivity to the Latino audience they reach.
Understanding the media outlet is a first step. Knowing how to deal with and approach the producers and reporters is another. Even if you are successful so far, the message and the messenger have to fit the audience and the medium. That was the case with the pork example earlier. Before launching a transla
One of the biggest challenges for staffing company owners is meeting payroll. Employees must be paid every week – without exception. However, paying employees can be very difficult if an agency does not have predictable or reliable cash flow. What is worse, waiting for a payment from a slow paying client can seriously jeopardize the agency’s ability to function.This situation, unfortunately, is quite common in the staffing industry.What is the solution? When owners or managers face slow cash flow their first instinct is to try and get business financing from their local bank. However, they soon learn that getting a business loan is
How is Hispanic media training different? Sometimes the differences are subtle and other times they are easy to spot. How can Hispanic media training support your efforts to create a successful Hispanic market campaign? Understanding the unique aspects of language and culture of this desirable market, can help your Hispanic market spokesperson be more effective and your campaign be more successful.
Beyond Language
Hispanic media issues are about much more than language. Some Latino programs and publications are in English or bilingual. Even though some of the programs may be in English, successful interactions with Hispanic media require an understanding of and sensitivity to the Latino audience they reach.
Understanding the media outlet is a first step. Knowing how to deal with and approach the producers and reporters is another. Even if you are successful so far, the message and the messenger have to fit the audience and the medium. That was the case with the pork example earlier. Before launching a transla
As a solo-professional or small business owner, you have many responsibilities. Not only do you have to run your business and manage all the tasks associated with that, you also have to market that business.But just how should you divvy up your day?How much time should you spend on marketing?I believe you need to spend at least half of your time on marketing. In fact, as a business owner, I believe you really only have two main responsibilities:1) Spending your time on revenue-producing activities2) Marketing your businessYour time is valuable, so you shouldn't waste it on mundane tasks that someone els
Understanding the media outlet is a first step. Knowing how to deal with and approach the producers and reporters is another. Even if you are successful so far, the message and the messenger have to fit the audience and the medium. That was the case with the pork example earlier. Before launching a translation of the English language campaign, the pork association representatives learned that Latinos were concerned about health related issues; they had no objections to dark meat.
Savvy public relations professionals and interviewees do their homework before addressing the public. There are often cultural, political, socio-demographic, historical, and linguistic issues worth considering. In the same way, Hispanic media training must take into account cultural and linguistic nuances to be effective.
What does that mean in practical terms? Different experts, media outlets and target audience combinations require different approaches. There are eight main possible scenarios; including the Cultural Sensitivity Model.
Under the Hispanic media training Cultural Sensitivity Model a non-Latino expert must be aware of cultural issues to ensure a successful interview, from a Hispanic market perspective, during a general market media opportunity. A non-Hispanic expert addressing a general audience with a general message can end up on the wrong side of an issue without meaning to, if he or she is insensitive to Latino hot buttons. Such was the case of a columnist who offended Latino readers who read her magazine. Several Latino leaders called for a boycott of the publication, causing it to lose credibility and Hispanic readers.
Each interview requires an understanding of the particular characteristics of the audience. As the diversification of America continues, it becomes increasingly difficult to create one message to reach everyone effectively. Among U.S. Latinos, this diversification is also a factor. The challenge is that because the market is made up of a number of small groups rather than one single Latino group, there is no one approach or cookie cutter formula. When in doubt, consult a Latino market expert, preferably one specializing in Hispanic media training.
No single media training, regardless of the language, can address all potential situations and solve all possible problems. It can communicate some of the critical concerns and challenges to the spokesperson improving their effectiveness and making them sensitive to Hispanic market issues. This can facilitate the success of your Hispanic market campaign.
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