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Atricle Dump - How to Write a Media Release That Wins You Coverage & Exposure
Finding the right staff is critical, as we discussed in the article "Finding Staff to Complement Your Business". But what about keeping good staff? Is it important? Is it worth the effort to keep the right folks on the job? Let’s look at the four areas that staff turnover affects – in a business of any type. Those areas are: Productivity, Revenue, Customer Satisfaction, and Long Term Viability.EFFECTS ON PRODUCTIVITYIncreasing work for the remaining staff... This is rather obvious, but think about the work that’s being left undone. If a staff member has to cover the phones because the receptionist has quit, she is going to omit work somewhere. In the choice between her regular work or answering the phone she’ll do the one she feels is more important. But in her consideration she has to think of the effect of unfinished work
Distribution of your press release is just as important as the writing of the release. You want it to be seen, and more importantly, written up in the media. Below are 10 strategies to help you wr
Branding is a vital part of every successful company. Every year, companies spend billions marketing their brand and product through advertising, marketing and by being out there. Unfortunately for us, there are so many companies out there and all of them are screaming for attention.The vital question is, in the sea of competitors, how can you successfully remove yourself from the pack and make others acknowledge your existence and thereby exponentially increasing your brand awareness?Brand awareness is definitely a vital point in distinguishing yourself from the pack and it involves many less tangible aspects of you and your company’s reputation. Hence, by identifying the critical factors that will lead to an increase in brand awareness, your positioning and Unique Selling Proposition(USP) would be clear to your prospects, and this l
In today's world, getting editors and producers to actually read your release is a challenge. Every day, people tap into the possibilities of free publicity and are becoming proactive in getting their voice heard. Editors & Writers, receive upward of hundreds to thousands of releases a week. However, only a small percentage is both appropriate for their audience and grabs my attention.
Distribution of your press release is just as important as the writing of the release. You want it to be seen, and more importantly, written up in the media. Below are 10 strategies to help you wr
High growth incorporation tends to choose venture capital funding to hasten the next growth phase. Venture capitalists who focus on the company's growth pattern don't require the pledging of assets as required by lenders like banks.Venture capital financing is an option for corporations with a unique corporate proposition that may earn high returns on investment of at least 30% a year. These corporations require large outlays of capital. Venture capitalists normally take an ownership stake, to share in the corporation's business risk and profits. Therefore, it may become one of its institutional shareholders. In return, the corporation will benefit from the financial and operational support provided by the venture capitalist's management team.An important consideration for the corporation is to obtain enough capital to capture ma
In today's world, getting editors and producers to actually read your release is a challenge. Every day, people tap into the possibilities of free publicity and are becoming proactive in getting their voice heard. Editors & Writers, receive upward of hundreds to thousands of releases a week. However, only a small percentage is both appropriate for their audience and grabs my attention.
Distribution of your press release is just as important as the writing of the release. You want it to be seen, and more importantly, written up in the media. Below are 10 strategies to help you wr
Everybody knows that postcards are effective tools in winning clients attention. They are ideally used for advertisements, coupon cards, business reply, greeting card and invitations. Simple yet possess a powerful marketing feature that grabs customers attention. Since they are vital material used for advertising the postcards that you use must have features that will make them more eye-catching.The following are among the features that a postcard must have.1.Paper stock – the paper is indeed the basic material that you must think of. It is this factor that makes a postcard bring into being. Now in order to come up with a durable postcard print, the paper must have a 14pt gloss cover stock.•A 14 pt gloss cover stock is very ideal because it has a smooth and superior quality feature that makes it perfect for
In today's world, getting editors and producers to actually read your release is a challenge. Every day, people tap into the possibilities of free publicity and are becoming proactive in getting their voice heard. Editors & Writers, receive upward of hundreds to thousands of releases a week. However, only a small percentage is both appropriate for their audience and grabs my attention.
Distribution of your press release is just as important as the writing of the release. You want it to be seen, and more importantly, written up in the media. Below are 10 strategies to help you wr
(Note to reader: This is the actual story as created and told by Glenn Harrington of the Harrington Newsletter Company. Other renditions of this story are in circulation, especially in Western Canada. This is the original.)Lynne and Dave are two successful retail investment advisors, both of whom used a Harrington newsletter, and one of whom remains a successful investment advisor.Lynne issued a Harrington newsletter for five bull-market years, then stopped it when the stock market turned in a bear run. She retired a few months later. Dave’s story has a rebound, but not of the stock market. He really found the source of resilience in client relationships – heart.The Story of Lynne and Dave is a story of differing approaches or philosophies about newsletters and client relationships. It also reflects how people's characters show
Distribution of your press release is just as important as the writing of the release. You want it to be seen, and more importantly, written up in the media. Below are 10 strategies to help you wr
Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U.S. It's what journalist James Bone of the Times of London called the "latest in a string of deliberately provocative campaigns".In an age when most advertisers try their hardest to avoid offending anyone, this company takes a clearly contrarian approach. A cynic might call it a cheap trick to get attention and free media coverage (like this article). But, Benetton has run campaigns like this for quite some time, and important communication lessons come out of them, regardless of how we feel about the subject matter.Let's start with focus. Obviously, if the company willingly offends t
Distribution of your press release is just as important as the writing of the release. You want it to be seen, and more importantly, written up in the media. Below are 10 strategies to help you write releases that get your message heard and distributed.
1. Make sure the information is newsworthy.
• The most important information, including who, what, where, when and why, in the first sentences of the releases body, emphasizing why the event/article is newsworthy. You are competing with countless other issues and organizations for increasingly scarce space or air time.
• The selection of your project for funding (if timely),Any additional funding/extensions you receive, Any goals/stages your initiative has reached, How your initiative effects your community, university, etc, A local example of a national story (for example if any national stories appear on teaching and technology)
2. Target your audience. Only contact editors who write about your industry or topic. Make sure you send the press release to the appropriate editor; don't send a food story to a sports editor.
• Don't make the mistake of sending a press release to a group of general media sources
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