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Atricle Dump - Keep The Publicity Machine Rolling with Reprints
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stres
Book as industrial product, science product, and intellectual product, needs to market to get support from the society. This is very important because from th
You’ve worked hard, gotten your story in. You’re a media star. Wait… Job’s not done!
You want everyone in your mailing list – not just those who read today’s paper – to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren’
Language is no problem when color-coded floor markings make the job as simple as matching colors. Mistakes are all too easy to make and even easier when langu
You’ve worked hard, gotten your story in. You’re a media star. Wait… Job’s not done!
You want everyone in your mailing list – not just those who read today’s paper – to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren’
This article is about the benefits, pitfalls and thinking that were involved in a building a new brand. While it’s my story of involving my speaking business,
You’ve worked hard, gotten your story in. You’re a media star. Wait… Job’s not done!
You want everyone in your mailing list – not just those who read today’s paper – to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren’
You dread dealing with the staff. No one gets along, everyone feels overwhelmed and the negativity is so thick you could cut it with a knife. Even if you incr
You want everyone in your mailing list – not just those who read today’s paper – to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren’
One of the best ways to create visibility for yourself and your business is simply to start talking in front of a captive audience. That means seeking out eve
Everyone else on your list – that should include friends, neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with the publication to see if permission is needed to reprint. Sometimes they will create the reprint for you—for a fee.)
Article reprints should look appealing and be easy to read. Take time and care to get them looking good. Ask a print shop or local desig
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