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    The One $Million Presentation
    Could you do a one $million presentation? Why would you have to?“Presentation” defined: For our discussion , a presentation is the act of speaking to
    e media.

    It's simple. Just two logs that you can keep in a paper notepad, or in a spreadsheet program on your comp

    Exporting to Mexico
    What most people don't know is that exporting products is actually quite simple. And while you might already know the basics of selling your product in the
    Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. You will immediately destroy your credibility.

    In my years as a public relations professional, I've developed a good system that financial planners can use to track contacts with the media.

    It's simple. Just two logs that you can keep in a paper notepad, or in a spreadsheet program on your compu

    Surprise! Accounting is the Hot New Major
    There was a time when accounting was the boring college major that many people regretted signing up for. A constant barrage of numbers, statistics and spread
    follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. You will immediately destroy your credibility.

    In my years as a public relations professional, I've developed a good system that financial planners can use to track contacts with the media.

    It's simple. Just two logs that you can keep in a paper notepad, or in a spreadsheet program on your comp

    Promote Your Business By Writing Reports
    One of the best strategies for gaining an edge over your competition and increasing the value of your business to prospects and customers is to write a repor
    want to contact a reporter twice about the same story. You will immediately destroy your credibility.

    In my years as a public relations professional, I've developed a good system that financial planners can use to track contacts with the media.

    It's simple. Just two logs that you can keep in a paper notepad, or in a spreadsheet program on your comp

    Ego and Advertising Do Not Mix
    So often when small-business people design their advertising or their glossy three full-color brochures they do way too much bragging. It is if they are try
    s a public relations professional, I've developed a good system that financial planners can use to track contacts with the media.

    It's simple. Just two logs that you can keep in a paper notepad, or in a spreadsheet program on your comp

    You're Killing Your Own Business
    There is one thing that will absolutely kill the growth of most businesses at one point or another. Although it is intended to make sure that you are prope
    e media.

    It's simple. Just two logs that you can keep in a paper notepad, or in a spreadsheet program on your computer.

    Keep one log to track reporters that you have contacted. It should have these three columns: A column for the names of the reporters you’ve contacted, a column that lists what each reporter is interested in, and then a column describing when/why to follow up next.

    Plug these reminders into your calendar – without this tool, you may make the critical mistake of forgetting to follow-up.

    Keep a second log to track reporters you’re going to contact. It should

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