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Atricle Dump - Your Financial Planning Clients May Hold the Key to Free Publicity
Greg has been managing a small surf shop by the beach. Business was doing quite well until some incidents of robbery occurred in the area. Since the perpetrators have not been f
Whatever tactic you come up with to meet this challenge is your story for the media.
Get ahead of the curve: master the new topic, and introduce it to the media with you as the exp
Real Estate agents all over the US are finding that the aggressive use of real estate postcards to promote their name and services is very effective in gaining new clients an
Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through the media.
See, the media has a pretty good idea of what appeals to the public. That's a big part of their job--determining what stories are likely to attract their customers: readers, viewers or listeners.
You must develop this skill as well.
Luckily, you talk to the media's customers every day--they are your clients. They can help you determine what tips, tricks and trends are likely to appeal to the masses.
Chances are if one or two clients are asking you about something new, dozens more prospects and the media are primed to get interested too.
For example, let's say that the state university raised tuition 25%. You might have several clients asking how to reallocate or add to their college savings funds to pay for the increased cost. And if a couple of your clients are asking about it, you can bet that hundreds, even thousands of people are facing the same problem.
Whatever tactic you come up with to meet this challenge is your story for the media.
Get ahead of the curve: master the new topic, and introduce it to the media with you as the expe
Its amazing, people we meet and know are all striving for success, in business or their personal lives but they rarely achieve it. Or rarely do they think they have achieved it
See, the media has a pretty good idea of what appeals to the public. That's a big part of their job--determining what stories are likely to attract their customers: readers, viewers or listeners.
You must develop this skill as well.
Luckily, you talk to the media's customers every day--they are your clients. They can help you determine what tips, tricks and trends are likely to appeal to the masses.
Chances are if one or two clients are asking you about something new, dozens more prospects and the media are primed to get interested too.
For example, let's say that the state university raised tuition 25%. You might have several clients asking how to reallocate or add to their college savings funds to pay for the increased cost. And if a couple of your clients are asking about it, you can bet that hundreds, even thousands of people are facing the same problem.
Whatever tactic you come up with to meet this challenge is your story for the media.
Get ahead of the curve: master the new topic, and introduce it to the media with you as the exp
A recent leadership study in the United States in 2006 by the Kennedy School of Government at Harvard University, sponsored by US News & World Report, offered the following data
Chances are if one or two clients are asking you about something new, dozens more prospects and the media are primed to get interested too.
For example, let's say that the state university raised tuition 25%. You might have several clients asking how to reallocate or add to their college savings funds to pay for the increased cost. And if a couple of your clients are asking about it, you can bet that hundreds, even thousands of people are facing the same problem.
Whatever tactic you come up with to meet this challenge is your story for the media.
Get ahead of the curve: master the new topic, and introduce it to the media with you as the exp
In the sales profession, not everyone you interact with will be an ethical negotiator. And a difference in standards can potentially cause serious problems in the negotiation pr
For example, let's say that the state university raised tuition 25%. You might have several clients asking how to reallocate or add to their college savings funds to pay for the increased cost. And if a couple of your clients are asking about it, you can bet that hundreds, even thousands of people are facing the same problem.
Whatever tactic you come up with to meet this challenge is your story for the media.
Get ahead of the curve: master the new topic, and introduce it to the media with you as the exp
Well summer is over and the kids are back in school. The house is quiet again and I can jump fully back into my work. While I did work over the summer, I also took quite a bit
Whatever tactic you come up with to meet this challenge is your story for the media.
Get ahead of the curve: master the new topic, and introduce it to the media with you as the expert on it.
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