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  • Atricle Dump - Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

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    he huge mass and swirl of information out there every day and spin it, by a process that seems magical but isn’t, i
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    The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don’t serve up information. They serve up stories.

    That heap of paper that thuds onto your doorstep early each morning – it’s called a newspaper, not an information paper.

    And that evening broadcast you watch to catch up on the day’s events? They call it the Evening News, don’t they? Not the Evening Information.

    The media take the huge mass and swirl of information out there every day and spin it, by a process that seems magical but isn’t, in

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    ’t serve up information. They serve up stories.

    That heap of paper that thuds onto your doorstep early each morning – it’s called a newspaper, not an information paper.

    And that evening broadcast you watch to catch up on the day’s events? They call it the Evening News, don’t they? Not the Evening Information.

    The media take the huge mass and swirl of information out there every day and spin it, by a process that seems magical but isn’t, i

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    orning – it’s called a newspaper, not an information paper.

    And that evening broadcast you watch to catch up on the day’s events? They call it the Evening News, don’t they? Not the Evening Information.

    The media take the huge mass and swirl of information out there every day and spin it, by a process that seems magical but isn’t, i

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    on the day’s events? They call it the Evening News, don’t they? Not the Evening Information.

    The media take the huge mass and swirl of information out there every day and spin it, by a process that seems magical but isn’t, i

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    he huge mass and swirl of information out there every day and spin it, by a process that seems magical but isn’t, into what we all call news. Into stories.

    Simply put, news is what’s new. It’s what everyone’s talking about today. Whatever that may be. Or, it’s whatever the news media, in their judgment, think we need to know today, so we can all talk about it tomorrow.

    First, let’s just get our arms around this key distinction between news and information. It’s critical to getting meaningful publicity.

    News and information: two different things.

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