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Atricle Dump - Your Online Newsroom: How to Give Reporters a Tip
“One of the concerns I had about calling on key decision-makers was determining what I was going to say. My experience had been selling much lower in the organization and I considered myself pretty effective at the standard features and benefits presentation. I knew that this wasn’t going to be enough if I was fortunate to get the attention of the top person.Over time (and more than a few botched at
Do you have the experience of feeling accepted, cared about, and important when you are with others, or are you worried about being rejected, forgotten, or abandoned?Probably, like most of us, you feel comfortable and secure in some situations, and insecure and a little scared in others. A lot probably depends upon how connected you feel to the people you are with, and your past experiences with th
Instead of calling a company for more information and waiting days for their press pack to arrive, reporters can now get the information they need in minutes with a few clicks of a mouse.
The above two paragraphs are obvious – so obvious, you might think, that they’re barely worth mentioning. But a quick glance at corporate and nonprofit websites reveals that many companies and nonprofits are missing a golden opportunity to sell their stories.
Most websites are good about posting their latest news and press releases. Reporters come to the site, see what’s already been announced, get what they need and leave.
But a few very clever websites are also using those visits to plant seeds for future stories with reporters. They “soft pitch” them on general themes or trends – not specific stories, but unique angles – from wh
Any sales person will tell you that a large part of sales is in building relationships with people – the people who decide which products and services and companies their business will pay for. Corporate gifts can play a role in helping build those relationships at a number of different points. Here are five unusual occasions where a corporate gift can help build relationships and improve your bottom line.
The above two paragraphs are obvious – so obvious, you might think, that they’re barely worth mentioning. But a quick glance at corporate and nonprofit websites reveals that many companies and nonprofits are missing a golden opportunity to sell their stories.
Most websites are good about posting their latest news and press releases. Reporters come to the site, see what’s already been announced, get what they need and leave.
But a few very clever websites are also using those visits to plant seeds for future stories with reporters. They “soft pitch” them on general themes or trends – not specific stories, but unique angles – from wh
I walked outside to my car and saw a disturbing sight. Someone had keyed the entire passenger side. It had to get fixed. Fortunately, I was covered.Of course they always hit the best looking side. And they didn't key my hood, which needed the most touch-up. Some of you are saying, "Hey stupid. Why don't you claim the hood as part of the damage? Your insurance wouldn't know the difference."Sim
Most websites are good about posting their latest news and press releases. Reporters come to the site, see what’s already been announced, get what they need and leave.
But a few very clever websites are also using those visits to plant seeds for future stories with reporters. They “soft pitch” them on general themes or trends – not specific stories, but unique angles – from wh
Promotional gifts serve your company in many different ways, and the items that you choose as giveaways should reflect their purpose. One important way that you can use promotional gifts is in prospecting for new clients.The business relationship with your customers has a definite life cycle, and it’s important to cultivate it at each part of that cycle. The first step of building a business relatio
Most websites are good about posting their latest news and press releases. Reporters come to the site, see what’s already been announced, get what they need and leave.
But a few very clever websites are also using those visits to plant seeds for future stories with reporters. They “soft pitch” them on general themes or trends – not specific stories, but unique angles – from wh
For companies finding the right search partner is the first and probably the most crucial step in making sure their recruitment strategy pays off. When a company needs to fill a critical position its time to look for a specialist executive search firm which can work as a partner and not just a vendor. The search firm needs to totally understand the company’s business philosophy, work culture and management
The Urban Land Institute, a Washington, DC based nonprofit specializing in land use issues, does this particularly well.
In their online “News” section, the group maintains a “Leads, Tips, and Ideas” file for reporters. They view each reporter’s visit as an opportunity to encourage them to write more than a single story about their group.
For example, ULI recently suggested in its “Tips” section that reporters cover land use issues from the perspective of Generation Y, that 73 million person block of Americans born between 1979 and 1994. That young generation is forcing housing and entertainment developers to change their strategies to accommodate Gen Y’s desires. As a result, developers who understand their needs are thriving; those who don’t are at risk.
“T
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