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Atricle Dump - How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Do you know any high achievers, if you do, you know they surround themselves with exceptional resources.Successful investment advisors surround themselves with best of everything, including but limited to: the best people, the best training, the best strategies, the best tactics, the best resources and the best opportunities.The reason why? Success people don’t want to sit around and try to re-create the wheel. They realize that someone else has already spent hundreds of hours and literally thousands of dollars doing all the grunt work to be successful.High Achievers want to do everything faster, cheaper, and smarter then their competitors every chance they get. They do not want to waste time or money spinn
Ten years of competitive hell!That was the title on the seminar brochure I received recently. As I survey some of the forces flowing through our economy, and witness the way in which they effect my clients, I have to agree. The Information Age is certainly one of the most turbulent times business people have ever seen.And the force causing the greatest turbulence is rapid, unrelenting change. Consider this. In 1900, the total amount of knowledge that mankind had was doubling about every 500 years. Today, it doubles about every two years. And the pace continues to increase. One futurist predicts that today's high school seniors will have to absorb more information in their final year alone than their grandparents did
Below are six P.R. strategies that can be implemented today. Whether you hire an outside professional or keep your publicity in-house, these strategies should be a part of your marketing plan.
1. Brand Building: It is very common for businesses to use advertising in brand-building strategies, however publicity can be less expensive and much more effective in establishing a brand’s identity. One complimentary news piece in a publication read by your target consumer can produce significant results. Publicity, whether performed by an external company or executed in-house, can also be cost-effective.
Several online distribution services are available making the cost to send out a press release affordable, and sometimes even free depending on desired reach. It is important that any news release is informative and factual. Many of the online distribution services even offer templates to assist in the development of a release for a small fee. Before paying for such a service, however, be sure to identify hidden talent in your organization – there may be a great writer in your midst.
2. Generate Press Releases: Press releases are for announcing newsworthy information to the media only. If the information is not news, it should not be announced. In addition to news, a press release should contain only facts – not hype. Business as usual is not news. Celebrating a milestone such as a ten-year anniversary, one-millionth sale, or appointing a new CEO is newsworthy. In many cases, a newsworthy story can be developed with some creativity.
Every industry has its accepted truths. These are the things that everybody knows - the obvious answers. The problem is that yesterday's truths may be out of date, and things that appear to be common sense on the surface may be a lot more complicated when you look a little deeper. When the question is a potentially expensive one like the purchase and maintenance of your forklift fleet, it's a good idea to examine both possibilities. The industry is changing, and old truths should be re-examined. In addition, your options have grown, and the old easy answers may no longer be the best solutions.The single Manufacturer FallacyMost operations that run a large fleet of forklifts select a primary new truck manufactu
Below are six P.R. strategies that can be implemented today. Whether you hire an outside professional or keep your publicity in-house, these strategies should be a part of your marketing plan.
1. Brand Building: It is very common for businesses to use advertising in brand-building strategies, however publicity can be less expensive and much more effective in establishing a brand’s identity. One complimentary news piece in a publication read by your target consumer can produce significant results. Publicity, whether performed by an external company or executed in-house, can also be cost-effective.
Several online distribution services are available making the cost to send out a press release affordable, and sometimes even free depending on desired reach. It is important that any news release is informative and factual. Many of the online distribution services even offer templates to assist in the development of a release for a small fee. Before paying for such a service, however, be sure to identify hidden talent in your organization – there may be a great writer in your midst.
2. Generate Press Releases: Press releases are for announcing newsworthy information to the media only. If the information is not news, it should not be announced. In addition to news, a press release should contain only facts – not hype. Business as usual is not news. Celebrating a milestone such as a ten-year anniversary, one-millionth sale, or appointing a new CEO is newsworthy. In many cases, a newsworthy story can be developed with some creativity.
One of the most important things in franchising is to build a Confidential Operations Manual that will explain every single part of your business so your franchisees will have them available and can study them. Unfortunately, you also must be careful that your Confidential Operations Manual does not fall into the hands of competitors.In Mr. Gerber's book; The E-Myth, he explained the necessity of being able to put together an operations manual and it is more important in franchising than probably any other industry. This is one thing that the future franchisor must do for himself and yet so many companies specialize in making franchise operations manuals. In other words because it is so hard to do; there are people out teting plan.
1. Brand Building: It is very common for businesses to use advertising in brand-building strategies, however publicity can be less expensive and much more effective in establishing a brand’s identity. One complimentary news piece in a publication read by your target consumer can produce significant results. Publicity, whether performed by an external company or executed in-house, can also be cost-effective.
Several online distribution services are available making the cost to send out a press release affordable, and sometimes even free depending on desired reach. It is important that any news release is informative and factual. Many of the online distribution services even offer templates to assist in the development of a release for a small fee. Before paying for such a service, however, be sure to identify hidden talent in your organization – there may be a great writer in your midst.
2. Generate Press Releases: Press releases are for announcing newsworthy information to the media only. If the information is not news, it should not be announced. In addition to news, a press release should contain only facts – not hype. Business as usual is not news. Celebrating a milestone such as a ten-year anniversary, one-millionth sale, or appointing a new CEO is newsworthy. In many cases, a newsworthy story can be developed with some creativity.
According to a research every year hospitals and related institutions spend billions of dollars on equipment, supplies, and services. In fact US alone has spent $1.7 billions on total health care in 2003, and topped 15% of the GDP for the first time. About one third of this, which was some $516 billion, was spent directly on hospital care, and another $20 billion on major equipment. Thus a mail list can always help to target the general and special products, to lucrative-specific and niche market.There are various kinds of medical lists such as lists of AMA and AOA Physicians, ADA Dentists, Nurses, Allied Health Professionals, Association Members, and Hospital Personnel by name.The American Medical Association list ivices are available making the cost to send out a press release affordable, and sometimes even free depending on desired reach. It is important that any news release is informative and factual. Many of the online distribution services even offer templates to assist in the development of a release for a small fee. Before paying for such a service, however, be sure to identify hidden talent in your organization – there may be a great writer in your midst.
2. Generate Press Releases: Press releases are for announcing newsworthy information to the media only. If the information is not news, it should not be announced. In addition to news, a press release should contain only facts – not hype. Business as usual is not news. Celebrating a milestone such as a ten-year anniversary, one-millionth sale, or appointing a new CEO is newsworthy. In many cases, a newsworthy story can be developed with some creativity.
The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma.Your customers receive three kinds of email:1. Email from family and friends—personal. 2. Email from colleagues and suppliers—work. 3. Email from advertisers—legitimate and spam.The least important of these emails, in the mind of your customers, are the promotional messages from you and me. Most customers say granny comes first, the boss second, and purported wives of deposed Nigerian leaders last.That’s because your customers and prospects read newspapers and magazines, and watch television, for the news and entertainment, not the adv. Generate Press Releases: Press releases are for announcing newsworthy information to the media only. If the information is not news, it should not be announced. In addition to news, a press release should contain only facts – not hype. Business as usual is not news. Celebrating a milestone such as a ten-year anniversary, one-millionth sale, or appointing a new CEO is newsworthy. In many cases, a newsworthy story can be developed with some creativity.
For example, if your company manufactures comfortable walking shoes you can create a “Walk to Work” day. Provide fun facts about the health benefits of walking and why the right walking shoes are so important. This can be pitched to your local media outlets and may get picked up nationally. Many times current events will also create an opportunity for a press release (see #3.) Remember to always include your company’s website at least once and be sure accurate contact information is listed.
3. Tap Into Media Trends: Many times businesses can tie into current events and trends in the media. For example, if the evening news is covering storm damage to an area in your town and your company sells a product or service that would benefit people living in those areas, you have a topical news announcement. Call, fax or email the news desk and tell them about your product and why their viewers need to know about it. Be sure to mention that your story idea is time-sensitive. Watch your local news for one week and take notes. Identify what types of stories the local reporters are covering. Chances are at least one of the subjects covered was a direct result of a recent news story. Listen and learn how one led to the other then be ready to pitch your service or product when future opportunities arise.
4. Increase Awareness by Increasing Search Engine Listings: Each time a release is distributed over the Internet or a story is written and posted online, be sure your company’s web address is included. The more links to your site, the better the exposure your site will receive in search engines. In addition to press releases, link swapping, article postings, quotes, and endorsements are great ways to generate links online. Google your company and your competitor’s company daily. If your company is not as prominent as your competi
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