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Atricle Dump - Underestimating the Power of In-House PR
Trade Show Booth Graphics
The type of graphic you end up with will most likely depend on the type of trade show display you purchase. If you own a popup display, your graphics will be produced as “mural strips” (more information is provided below). If you own a modular exhibit with many customizable features, your graphic will most likely be produced as “dye-sub fabric” (more information is provided below).The graphics you purchase should always be the centerpiece of your display. No matter how technologically advanced or durable your booth is, if the graphics are poorly conceived and poorly designed, your trade show exhibit will probably be a flop at your next show. Well designed booth graphics can turn a medioc
- be it a large or small one -- to secure media coverage. But I also believe that a really mediThe type of graphic you end up with will most likely depend on the type of trade show display you purchase. If you own a popup display, your graphics will be produced as “mural strips” (more information is provided below). If you own a modular exhibit with many customizable features, your graphic will most likely be produced as “dye-sub fabric” (more information is provided below).The graphics you purchase should always be the centerpiece of your display. No matter how technologically advanced or durable your booth is, if the graphics are poorly conceived and poorly designed, your trade show exhibit will probably be a flop at your next show. Well designed booth graphics can turn a medioc
3 Rules For Creating Leads For MLM Distributors In Your Local Market
It is predictable, you get involved with a MLM Opportunity, you blow throw the people you know letting them know about your products and opportunity ….NOW WHAT?How do you find more people to talk to? Unfortunately a great deal of newbie distributors start buying MLM leads from various lead companies. This is the wrong move! MLM Lead companies at their BEST offer inconsistent leads.Until you have Master How to create your own leads, why would you spend your hard earned money on leads? I talk more about this concept at http://www.WebCashLeads.com.I am not against MLM lead generation programs. They have there place, after you have mastered how to create leads in your loca
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.It is predictable, you get involved with a MLM Opportunity, you blow throw the people you know letting them know about your products and opportunity ….NOW WHAT?How do you find more people to talk to? Unfortunately a great deal of newbie distributors start buying MLM leads from various lead companies. This is the wrong move! MLM Lead companies at their BEST offer inconsistent leads.Until you have Master How to create your own leads, why would you spend your hard earned money on leads? I talk more about this concept at http://www.WebCashLeads.com.I am not against MLM lead generation programs. They have there place, after you have mastered how to create leads in your loca
Ultimately, I do believe the time comes when a company needs professional guidance from a PR agency -- be it a large or small one -- to secure media coverage. But I also believe that a really medi
Networking to a New Life
Research shows that talking to strangers -- not people in your comfort zone -- is the single most powerful key to a creative career and business move. Yet many people resist. Sometimes they don't understand the concept of networking. At other times, they set impossible goals. Here are some guidelines for network for your second career, home or life.Create your own supporting CASTC= Cover Story. When you're a midlife, mid-career transitioner, you can't come across like an eager-beaver, bright-eyed-and-bushy-tailed newbie. You may not be comfortable calling to say, "I'm thinking of becoming a certified beach blanket analyst. Can we talk?" Decide whether you're seeking information, c
ss? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.Research shows that talking to strangers -- not people in your comfort zone -- is the single most powerful key to a creative career and business move. Yet many people resist. Sometimes they don't understand the concept of networking. At other times, they set impossible goals. Here are some guidelines for network for your second career, home or life.Create your own supporting CASTC= Cover Story. When you're a midlife, mid-career transitioner, you can't come across like an eager-beaver, bright-eyed-and-bushy-tailed newbie. You may not be comfortable calling to say, "I'm thinking of becoming a certified beach blanket analyst. Can we talk?" Decide whether you're seeking information, c
Ultimately, I do believe the time comes when a company needs professional guidance from a PR agency -- be it a large or small one -- to secure media coverage. But I also believe that a really medi
Marketing 101 for Beer, Wine, and Spirits Retailers: How to Drive Customers to your Front Door
Everyone knows that a carefully selected wine can make an ordinary meal into a dining experience. But oftentimes relying on common knowledge isn’t enough to drive sales to your door. Beer, wine, and spirits retailers must be as aggressive and innovative in their marketing techniques as any other retailer—and sometimes more. Consumers frequently see beer, wine, and spirits as commodity-level products, and as such focus on details such as proximity to home or office when choosing a retail location. In order to drive customers to your front door you must, 1. Speak to a specific audience, 2. Draw customers to your door with an enticing offer, and 3. Give them a reason to return.Speak
s owners. Of course my answer was, "No," but not for the reasons one might expect.Everyone knows that a carefully selected wine can make an ordinary meal into a dining experience. But oftentimes relying on common knowledge isn’t enough to drive sales to your door. Beer, wine, and spirits retailers must be as aggressive and innovative in their marketing techniques as any other retailer—and sometimes more. Consumers frequently see beer, wine, and spirits as commodity-level products, and as such focus on details such as proximity to home or office when choosing a retail location. In order to drive customers to your front door you must, 1. Speak to a specific audience, 2. Draw customers to your door with an enticing offer, and 3. Give them a reason to return.Speak
Ultimately, I do believe the time comes when a company needs professional guidance from a PR agency -- be it a large or small one -- to secure media coverage. But I also believe that a really medi
Give a Reason for Your Deadlines to Boost Direct Mail Marketing Results with Time-Limited Offers
There are only two kinds of deadlines. Legitimate. And bogus. Your goal as a direct mail marketer is not only to create legitimate deadlines, but to persuade your readers that your deadlines are legitimate. Here’s why.Buyers are sceptical. They don’t believe much of today’s advertising. And that’s because plenty of advertising today is false. For example, I was once hired by a man who runs a job-placement service for job seekers in the oil and gas industry. His website makes his service sound involved and impressive, but, basically, you pay him a fee and he faxes your resume to the hiring managers at hundreds of oil and gas companies.The problem I had with my client,
tely, I do believe the time comes when a company needs professional guidance from a PR agency -- be it a large or small one -- to secure media coverage. But I also believe that a really mediThere are only two kinds of deadlines. Legitimate. And bogus. Your goal as a direct mail marketer is not only to create legitimate deadlines, but to persuade your readers that your deadlines are legitimate. Here’s why.Buyers are sceptical. They don’t believe much of today’s advertising. And that’s because plenty of advertising today is false. For example, I was once hired by a man who runs a job-placement service for job seekers in the oil and gas industry. His website makes his service sound involved and impressive, but, basically, you pay him a fee and he faxes your resume to the hiring managers at hundreds of oil and gas companies.The problem I had with my client,
Leadership and Customer Service - is There a Link?
It’s your first day in a new job.This is the job that you really wanted. The one that you saw advertised and immediately knew was for you. The one that you spent hours crafting an application letter for. The one that required you to beat all the other applicants at interview. The one where you anxiously awaited the postman to see if you’d been successful.New suit. Clean shirt and your favourite tie. Shoes freshly polished. Hair cut just the way your Mum would like it.You’re keen. You arrive early. You greet each new person with a warm smile. Trying hard to build rapport without seeming to be over confident. You go out of your way for customers. There’s a spring
- be it a large or small one -- to secure media coverage. But I also believe that a really media savvy small-business owner, or a two-person marketing team can do a fantastic job in promoting an organization. Here's how I know it can work.It’s your first day in a new job.This is the job that you really wanted. The one that you saw advertised and immediately knew was for you. The one that you spent hours crafting an application letter for. The one that required you to beat all the other applicants at interview. The one where you anxiously awaited the postman to see if you’d been successful.New suit. Clean shirt and your favourite tie. Shoes freshly polished. Hair cut just the way your Mum would like it.You’re keen. You arrive early. You greet each new person with a warm smile. Trying hard to build rapport without seeming to be over confident. You go out of your way for customers. There’s a spring
A few years ago during the dot.com boom, I worked for a small online publishing company. We had a terrific technical team and staff, two great products, but no one knew the company existed. As a start-up, it was crucial for the c
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