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    5 Business Lessons I learned from Hanging out in Hip-Hop Class
    I’ve been a dancer my entire life. I started out at the tender age of 4 with my first pair of shinny black tap shoes with little pink bows. I later graduated to jazz, swing, ballroom, a little country line dancing and in my mid 20s returned to my love of tap where I studied with a professional dancer who taught the likes of Paula Abdul and other celebrities how to shake a leg.So when I decided I wanted to drop a couple of pounds before the holidays hit I went back to my roots and signed up for a series of dance classes.Going in I knew that dance requires creativity, focus, control and power. But driving home one day I thought about how much learning to dance is like running a business. Here are 5 business lessons I've learned from hanging out i
    uring that your public relations effort stays on track.

    Consider the possible payoffs: customers starting to make repeat purchases; community leaders beginning to seek you out; welcome bounces in show room visits; membership applications on the rise; prospects starting to do busi

    15 Ways to Promote eLearning Programs
    Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses.In the mid-1990s, the teleclass format began and was named, distance learning. During these early years, learning institutions, particularly universities, were chief users of this format. Mainly due to the large equipment investment needed at that time. Now, due to technology changes and cost reduction, people can give and attend ePrograms without leaving their chair or selling their first child. No parking challenges, auto expenses, or travel time required. Another benefit to learning by phone is that your listening skills w
    As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change – the kind that leads directly to achieving your managerial objectives?

    Since that’s public relations’ strongest suit, shouldn’t you be getting that first, THEN incremental publicity exposure? Especially when persuading those important outside folks to your way of thinking can move many of them to take actions that help you achieve your department, division or subsidiary objectives?

    Bounce this notion off the public relations team assigned to your unit: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

    If they buy into it, you’ll have a simple blueprint that gets everyone working towards the same external audience behaviors insuring that your public relations effort stays on track.

    Consider the possible payoffs: customers starting to make repeat purchases; community leaders beginning to seek you out; welcome bounces in show room visits; membership applications on the rise; prospects starting to do busin

    Why Can't I Start A Conversation With You?
    One out of every ten Americans has a fear of talking to strangers. When you enter a room full of new faces, to start these conversations seems like an impossible task. You wait and wait and hope to God someone else says hello first, but the apprehensive silence persists. Then nobody talks to anybody.This unwillingness to communicate will result in missed opportunities to meet new friends and make valuable connections. Your initial timidity takes time and practice to overcome. However, the more often you throw yourself into the sea, the less likely the waves are to bother you.Below are four major roadblocks that stand in your way of starting conversations. The solutions to these problems will equip you with the motivation to stop falling a
    ublic relations’ strongest suit, shouldn’t you be getting that first, THEN incremental publicity exposure? Especially when persuading those important outside folks to your way of thinking can move many of them to take actions that help you achieve your department, division or subsidiary objectives?

    Bounce this notion off the public relations team assigned to your unit: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

    If they buy into it, you’ll have a simple blueprint that gets everyone working towards the same external audience behaviors insuring that your public relations effort stays on track.

    Consider the possible payoffs: customers starting to make repeat purchases; community leaders beginning to seek you out; welcome bounces in show room visits; membership applications on the rise; prospects starting to do busi

    Test Your Headlines for Maximum Profits
    Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best. But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in the market place. Believe it or not, even professional copywriters find that half or more of their ads, sales letters, or campaigns fail to become winners. But, by testing, they are able to cut their losses early and maximize their successes. The method of testing most commonly used is known as split testing. With headlines, split tes
    ry objectives?

    Bounce this notion off the public relations team assigned to your unit: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

    If they buy into it, you’ll have a simple blueprint that gets everyone working towards the same external audience behaviors insuring that your public relations effort stays on track.

    Consider the possible payoffs: customers starting to make repeat purchases; community leaders beginning to seek you out; welcome bounces in show room visits; membership applications on the rise; prospects starting to do busi

    Think Property First For Commercial Real Estate Mortage
    Make sure the condition of the property you want to buy will survive market conditions before seeking a commercial real estate mortgage. When you go to purchase a new residence, a good lender does a thorough financial background check on the individual seeking to borrow money. On the other hand, when you go to apply for a commercial real estate mortgage, the lender’s greatest concern is the property. Some of the most important issues include your credit score. But that’s not enough. The lender wants to make sure the property is in pristine condition and will survive tumultuous market conditions.Research the commercial marketBefore deciding to seek a commercial real estate mortgage, scout the city or town and get a sense of the market conditions
    persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

    If they buy into it, you’ll have a simple blueprint that gets everyone working towards the same external audience behaviors insuring that your public relations effort stays on track.

    Consider the possible payoffs: customers starting to make repeat purchases; community leaders beginning to seek you out; welcome bounces in show room visits; membership applications on the rise; prospects starting to do busi

    How to Escape the Normality Trap
    Nobody notices normal.Not anymore, at least.Fifty years ago? Maybe.But this is 2007. Our culture is crowded. It is cluttered. It is LOUD!Creating products, ideas, philosophies and brands that are normal is like asking customers to find a needle in a stack of needles.Here’s why this is happening:1. The Time-Choice Paradox. There’s entirely too much stuff out there. Too many products. Too many blogs. Too many service providers. Too many options. Too many choices. And this trend creates the ultimate irony: with every new choice comes less time in which customers have to make it.See, several decades ago, people weren’t as rushed. But then again, they didn’t have 97 kinds of energy bars to choose
    uring that your public relations effort stays on track.

    Consider the possible payoffs: customers starting to make repeat purchases; community leaders beginning to seek you out; welcome bounces in show room visits; membership applications on the rise; prospects starting to do business with you; fresh proposals for strategic alliances and joint ventures; higher employee retention rates, capital givers or specifying sources beginning to look your way, and even politicians and legislators starting to view you as a key member of the business, non-profit or association communities

    But, like everything else, there’s no free lunch in PR either, and the work looks like this. You need to find out who among your important outside audiences is behaving in ways that help or hinder the achievement of your objectives. And then, list them according to how severely their behaviors affect your organization.

    Of course it’s unlikely that you have the facts and figures you need to pull this off because you aren’t real certain just how most members of that key outside audience perceive your organization.

    There’s also a good chance you don’t have the budget to accommodate expensive professional survey work. So you and your PR colleagues (they should be quite familiar with perception and behavior matters) must monitor those perceptions yourself.

    Meet with members of that outside audience and ask quest

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