Atricle Dump - Business

Sense Of Urgency To Create Your Life - Tap Into The Real Power
"You must take action now that will move you towards your goals. Develop a sense of urgency in your life.- Les Brown"You have only one life and one opportunity to create what you truly want. You can create anything you desire, but it takes total commitment to make it happen. This quote by Les Brown brings to mind how important it is to focus and take action.Get clarity in what you want. Once you are totally clear that your goals are what you want then put the Law of Attraction to work for you. Remember the Law of Attraction will bring you what you focus on regardless of rather it is wanted or unwanted. It is entirely about focus.The fuel behind the Law of Attraction is emotion. When you set a goal that is scary or exciting or motivates you to take action, then your chances of the goal manifesting increase dramatically. You can not get exci

your unit? Possibly your full-time public relations staff? Or even an outside PR agency team? No matter who they are, they must be committed to you, to the PR blueprint and to its implementation, starting with key audience perception monitoring.

Features and Benefits Brainstorming
This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. I complete this exercise even when I think I'm sure that I have it done. The mind plays some funky games, by redoing this exercise, my thoughts zone into what I'm working on, and my mind becomes razor sharp. In other words, if I am writing marketing copy and I do this every day for many different projects, even though I did the exercise yesterday for the same project, I repeat it without looking at the previous version. Almost every time something new emerges that surprises the ding-dongs out of me. This works on the principle that when you dump it on a page, your mind becomes free to allow what is underneath to rise to the top. By Hand Method On a new sheet of paper, draw a vertical line down the center into two columns. Title the left c

As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearances and newsworthy special events.

But if you really want premium public relations results, you must use a broader, more comprehensive and workable public relations blueprint to alter your key, external audience perceptions – perceptions that lead to the changed behaviors you’ll need to reach your managerial goals.

In short, you had best take steps to persuade those key external stakeholders with the greatest impacts on your organization to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed.

The PR blueprint is the best place to start: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Publicity tactics, of course, have their role in the blueprint, but they are not the be-all or end-all of the public relations plan, nor should they be.

Savor for a moment premium results like those mentioned above. Prospects starting to do business with you, and customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; welcome bounces in show room visits; rising membership applications, and community leaders beginning to seek you out; new approaches by capital givers and specifying sources, not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities

But who will do the work such results demand? People assigned by the corporate office to your unit? Possibly your full-time public relations staff? Or even an outside PR agency team? No matter who they are, they must be committed to you, to the PR blueprint and to its implementation, starting with key audience perception monitoring.

Postcards Versus Catalogues
What do successful cataloguers do when they market?There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is probably not intended to be that way, but it just happens to remain a ‘not-known datum’. So, what’s the secret, you ask!?!?That successful cataloguers use postcards to market!Bah, hum bug, you say! Why would they do that? How can they sell their wares?Simply and easily. Postcards work because they are inexpensive and they get the attention of the prospective buyer who would like to shop in their particular catalogue. Many big catalogue companies do it – JC Penny, Spiegel, Brighton – they all use postcards.Now for your next objection: “People already know the products of JC Penny, Spiegel and Brighton so of course they will order the catalogue” (am I reading your mind, y

ence perceptions – perceptions that lead to the changed behaviors you’ll need to reach your managerial goals.

Publicity tactics, of course, have their role in the blueprint, but they are not the be-all or end-all of the public relations plan, nor should they be.

Collecting on Past Due Accounts
Customer bills that are unpaid after the terms that were set are considered past-due accounts. Many business owners and managers have a billing processes, but no process for collecting on past due accounts.One of the biggest dilemmas small business owners face when managing a business in collecting on past-due accounts. Why, do we have a fear of contacting clients or customers who owe us money? Most business owners avoid calling a client of customer on a past-due account, they prefer to send a letter, which do not bring results. Here are a few step to collecting on past due accounts.1.Once an invoice has been sent to the client or customer, and payment has not been made with in the terms. Give the client or customer a professional courtesy call to confirm that they received the invoice.2.After 1 week if payment has not been paid, place another professional cour

which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Publicity tactics, of course, have their role in the blueprint, but they are not the be-all or end-all of the public relations plan, nor should they be.

Attack Of The Scumbag - Beware The Entrpreneurial Sociopath (Part I)
One of my favorite maxims is “just because you’re paranoid doesn’t mean they aren’t out to get you”. I generally apply it the quote to government, but in a business world pretty well wrapped up into pseudo-new-age “secrets”; it helps to remember that you can’t “positive think” your way out of every situation. All the good vibrations in the world are not going to make some people behave with honor and integrity. In business, there are people whose ill will and appetite for destruction cannot be satiated. These are the entrepreneurial sociopaths.It’s no wonder to me that criminals and entrepreneurs have similar personality traits. We entrepreneurs are not get in line, play by the rules, and do what we’re told kind of people. By nature entrepreneurs have big egos. I do, and odds are you do, too. After all, we got into this game knowing the failure rate and audaciously think

you, and customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; welcome bounces in show room visits; rising membership applications, and community leaders beginning to seek you out; new approaches by capital givers and specifying sources, not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities

Five Reasons for Fundraising Failures
Most nonprofits today live and die by their ability to successfully raise funds. The more funds they are able to raise the more good they are able to accomplish.A successful fundraiser has the potential to do much more than just generate funds for an organization. It can energize staff and board members, it can generate awareness about the importance of the organization’s mission, it can be serve as the beginning of a new relationship with long-term donors and it may generate additional publicity for the organization. Unfortunately, a fundraiser if done incorrectly can produce a strong negative effect in just as many areas and may even end up costing the organization money rather than making it money.To keep your fundraising efforts on track and prevent your fundraising efforts from becoming fundraising failures consider the following five common mistakes made during f

Sad to say, simply because someone describes him/herself as a public relations person doesn’t mean they’ve accepted PR as you understand it. So by all means make certain the public relations people assigned to your unit honestly believe why it’s SO important to know how your most important outside audiences perceive your operations, products or services. Make sure they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.

Sharpen your plan – your blueprint -- for monitoring and gathering perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about us? Have you met our chief executive or other senior managers? Have you had other contacts with our staff and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?

Use professional survey firms in the perception monitoring phases of your program if you can afford them. But your PR people are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

Here, it’s time to establish your PR goal, one that aims to do something about the worst distortions you turned up during your key audience perception monitoring. It could be to straighten out that dangerous misconception, correct that gross inaccuracy, or stop that potentially fatal rumor dead in its tracks.

Now, with the PR goal established, select the right strategy, one that tells you how to proceed. But keep in mind that there are only three strategic options available to you when it comes to handling a perception and opinion challenge. Change existing perception, create perception where there may be none, or reinforce it. Since the wrong strategy pick will taste like onion gravy on your raspberries, be certain the new strategy fits comfortably with your new public relations goal. You don’t want to select “change” when the facts dictate a “reinforce” strategy.

With that homework complete, prepare a clear message and aim it at members

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Customer satisfaction isn't one single act, but a group of actions that work together to make their experience a pleasant and satisfying experience. You've probably eaten at a restaurant where the food was wonderful, but the service slow and unprofessional. Somebody was doing a good job, but your overall experience wasn't up to par. There are three areas of service that work together to impress your customers.

Shrink wrapping is a generic term which defines the covering of a product with a clear, or in some cases printed, plastic film. This film is then sealed together forming a loose bag around the product which is then shrunk tightly using a source of heat, often a heat shrink tunnel.

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