Tags |
|
|
Links |
|
|
Atricle Dump - Passion with Purpose - The Winning Combination
Finally, Something You Learned In Math Class Makes Sense In Real Life.Okay, here's the day you've been waiting for since 9th grade: today's the day you're going to find out what some of that funky stuff you learned in math class has to do with anything. Believe it or not, there is a mathematical model - the bell curve - that explains how you should target your market. But first, we need to define some terms and dispel some traditional sales and marketing myths.Target marketing means a seller identifies market segments, selects one or more of them, and then develops products and marketing messages tailored to each. It's a great concept, but most businesses don
The next founding principle was that of fomenting creative-friction continuously in our people. We argued that creativity was not the intellectual property of any one person, and unless we encouraged a healthy friction, we would stagnate. The fourth principle and most sacred belief that we drilled into ourselves was that of maintaining the highest standard of ethics in all our professional transactions.
For an organization to have common purpose,
Why does your business need a business card?Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone. So customize the card in such a way to make a good impression about it to others.Create a business card that conveys a sense that you are by your name, name of the business, description of your business and other contact information so that they remember you.Design steps of a effective business card:- First of all you should be aware of what would you like
Passion is an extraordinarily powerful spring. Without it religion, history, romance, and art are useless. Likewise, Public Relations too becomes completely deflated without the essential ingredient of Passion. It demonstrates avowed belief, everlasting appeal and steadfast loyalty. So why does passion become so much more important in the business of public relations as compared to any other service industry?
To convert others to your way of thinking, being a believer first is essential. It is then that you can take a convincing stand with people of different attitudes, perceptions and sensitivities. It is necessary to have an obsessive faith in your client’s business & philosophy and your own organizational vision to be able to transmit it through written and spoken word such that its effervescence is delivered undiluted.
Whether it is body language of a PR professional sitting across the table, a written document, or a presentation; it is passion which communicates. Without passion, there is no story to sell!
In a PR agency, passion must become a management mission – an everyday task taken on by the Organizational Head, Team Leaders and Managers – allowing it to spread infectiously throughout the entire organization. Percolating down the agency, passion must show even in the most mundane tasks that the organization does.
The zeal of purpose
“Many people have a wrong idea of what constitutes true happiness. It is not attained through self-gratification, but through fidelity to a worthy purpose.” In a self-made organization, one that emerges from the grassroots, where the milestones for the first few years are just survival, with time, the purpose often gets diluted. This usually occurs due to a lack of sound fundamentals, or the lack of attention to basics.
Starting on the right basics is more than half the battle won. When we started Blue Lotus, we began on four founding principles; firstly, to have complete focus on the client’s business goals and not the money that the client was paying. Money would be only a by-product, we said. We believed that if we did our job well, there would be enough and more of the by-product to go around. Secondly, even at the starting block we decided that Blue Lotus would be co-owned, where each person would share the benefits of growth and the responsibilities commensurately.
The next founding principle was that of fomenting creative-friction continuously in our people. We argued that creativity was not the intellectual property of any one person, and unless we encouraged a healthy friction, we would stagnate. The fourth principle and most sacred belief that we drilled into ourselves was that of maintaining the highest standard of ethics in all our professional transactions.
For an organization to have common purpose, a
Outsourcing has become the order of the day, but alas, many organizations are stepping back, mainly because of security issues. But the good news is that you can outsource and still protect your data when you work with service providers, by following these simple steps1. A sound security policyFirst make sure your organization is in order, before you start outsourcing. Make sure that you have a security policy that is good and at the same time realistic. Your policy should include a data classification that distinguishes between common and sensitive data. The security policy should also include definite standards and guidelines. Finally, ensure that
Whether it is body language of a PR professional sitting across the table, a written document, or a presentation; it is passion which communicates. Without passion, there is no story to sell!
In a PR agency, passion must become a management mission – an everyday task taken on by the Organizational Head, Team Leaders and Managers – allowing it to spread infectiously throughout the entire organization. Percolating down the agency, passion must show even in the most mundane tasks that the organization does.
The zeal of purpose
“Many people have a wrong idea of what constitutes true happiness. It is not attained through self-gratification, but through fidelity to a worthy purpose.” In a self-made organization, one that emerges from the grassroots, where the milestones for the first few years are just survival, with time, the purpose often gets diluted. This usually occurs due to a lack of sound fundamentals, or the lack of attention to basics.
Starting on the right basics is more than half the battle won. When we started Blue Lotus, we began on four founding principles; firstly, to have complete focus on the client’s business goals and not the money that the client was paying. Money would be only a by-product, we said. We believed that if we did our job well, there would be enough and more of the by-product to go around. Secondly, even at the starting block we decided that Blue Lotus would be co-owned, where each person would share the benefits of growth and the responsibilities commensurately.
The next founding principle was that of fomenting creative-friction continuously in our people. We argued that creativity was not the intellectual property of any one person, and unless we encouraged a healthy friction, we would stagnate. The fourth principle and most sacred belief that we drilled into ourselves was that of maintaining the highest standard of ethics in all our professional transactions.
For an organization to have common purpose,
Every year you will find millions of fund raising events happening all across the country. They range from very large scale fund raising events for major organizations all the way down to fund raising events for small groups and clubs in your local community. If you are thinking about a fund raising event for your club or local charity you may be trying to figure out what you need to know to make it successful. This article is designed to help make you aware of what you are facing and how to avoid potential problems.Before you start putting a fund raising event together you may want to check with your local city ordinances to make sure there are no special licenses or perm
The zeal of purpose
“Many people have a wrong idea of what constitutes true happiness. It is not attained through self-gratification, but through fidelity to a worthy purpose.” In a self-made organization, one that emerges from the grassroots, where the milestones for the first few years are just survival, with time, the purpose often gets diluted. This usually occurs due to a lack of sound fundamentals, or the lack of attention to basics.
Starting on the right basics is more than half the battle won. When we started Blue Lotus, we began on four founding principles; firstly, to have complete focus on the client’s business goals and not the money that the client was paying. Money would be only a by-product, we said. We believed that if we did our job well, there would be enough and more of the by-product to go around. Secondly, even at the starting block we decided that Blue Lotus would be co-owned, where each person would share the benefits of growth and the responsibilities commensurately.
The next founding principle was that of fomenting creative-friction continuously in our people. We argued that creativity was not the intellectual property of any one person, and unless we encouraged a healthy friction, we would stagnate. The fourth principle and most sacred belief that we drilled into ourselves was that of maintaining the highest standard of ethics in all our professional transactions.
For an organization to have common purpose,
business is a oldest way to get necessary things. in ancient time when there were no money concept people made the things and exchange these things with others. that was known as barter system. as age changed every thing is becoming change people are getting more and more money by different things. but business is still there for money. and even today the most richest person of the world "Bill Gates" is also a business man and he make this money through business. he was not by default rich or merchant. and most of the great people were business men , even the Prophir Muhammad P.B.U.H were else do trade.Business is in fact "Profit & Loss" no doubt every one start business
Starting on the right basics is more than half the battle won. When we started Blue Lotus, we began on four founding principles; firstly, to have complete focus on the client’s business goals and not the money that the client was paying. Money would be only a by-product, we said. We believed that if we did our job well, there would be enough and more of the by-product to go around. Secondly, even at the starting block we decided that Blue Lotus would be co-owned, where each person would share the benefits of growth and the responsibilities commensurately.
The next founding principle was that of fomenting creative-friction continuously in our people. We argued that creativity was not the intellectual property of any one person, and unless we encouraged a healthy friction, we would stagnate. The fourth principle and most sacred belief that we drilled into ourselves was that of maintaining the highest standard of ethics in all our professional transactions.
For an organization to have common purpose,
OK, in an earlier article we asked you to find out from customers how they felt about your small business. The goal was to discover why customers liked your store, and then invent creative ways to subtly repeat that information back to the customers. Essentially, you are seeking emotional ore--raw material from your customers that you can try and build on to create a stronger bond with them. You are trying to create a sticky position in their minds.The master jeweler needs the stones and the gold before he crafts that dazzling wedding ring. The same is true for the master marketer; you need to gain at least some hint of how your customers feel about your small busine
The next founding principle was that of fomenting creative-friction continuously in our people. We argued that creativity was not the intellectual property of any one person, and unless we encouraged a healthy friction, we would stagnate. The fourth principle and most sacred belief that we drilled into ourselves was that of maintaining the highest standard of ethics in all our professional transactions.
For an organization to have common purpose, a vision of common destinies is essential. Common purpose is easy to maintain when you are a small organization working out of a single location, but as the company grows geographically and numerically, this common purpose very often gets diluted. To ensure that the organizational purpose maintains its purity, it is necessary that enough time be spent with each new inductee, to ingrain them with the organizational principles, beliefs and ethos. Revisiting this purpose frequently is also critical to ensuring an unadulterated sense of purpose over decades of organizational life.
In a public relations consultancy, the need for a stringent adherence to its purpose can frequently be the deciding factor in its success. One not only needs to zealously believe in the purpose of your own organization, but also in that of your clients. And to align oneself to the vision of client organizations is not always an easy task. Perhaps this is where a due-diligence of the clients is a useful tool in ensuring that you do not sign up clients with viewpoints conflicting with yours. The courage to say NO to potential clients without a culture-fit to your own beliefs can help make the organizational purpose stay vibrant and alive despite of the growth or geographical spread.
Passion with Purpose - a winning combination
Even singly, these two, passion and purpose are extremely potent tools to build sound agency basics, but used together – it can make the agency completely unassailable. Firm belief in your organizational vision and using the tenets of Passion and Purpose are only a start point. To make ensure a working model, this vision must percolate from the top and carried forth in every action of the organization.
The advantages of starting from the grassroots cannot be understated. It is like having a blank canvas, lots & lots of paint and your creativity. Let not your passion to colour the canvas use up all the paint, and neither let not your purpose to paint, curb your creativity. Using a judicious mix of the two, think as Da Vinci would before he painted the Madonna or Michealangelo would before he changed a block of stone to into a stunningly life-like image of David.
Let this guide you and you will not only see your agency grow and flourish, but yo
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/34305/articledump-Passion-with-Purpose---The-Winning-Combination.html">Passion with Purpose - The Winning Combination</a>
BB link (for phorums):
[url=http://www.articledump.net/article/34305/articledump-Passion-with-Purpose---The-Winning-Combination.html]Passion with Purpose - The Winning Combination[/url]
Related Articles:
Type of Machines - Medical Machines
Corporate Gift Giving - Part I - The Don'ts
Attending Special Events will Increase Your Exposure
Bookmark it:
|