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  • Atricle Dump - What's Your Op-Ed?

    Managers: Don't Write Off Public Relations!
    There are those among America’s managerial cadre who will write off public relations because they’ve been getting little more for their PR dollar than brochures, special events, reporter chatter a
    olid first- or third-party research

    * Write tight. Remember, this is a newspaper piece, not War & Peace. A piece of 750 - 1,000 words has the best chance of appearing in print

    * Don't use jargon

    * Don't commit an act of literature. Limit adjectives and adverbs

    Marketing Strategy: 7 Steps to Market Segmentation
    Market segmentation is widely defined as being a complex process consisting in two main phases: - identification of broad, large markets - segmentation of these markets in order to select th
    Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.

    Of course they'd love to be in the New York Times, but that typically is the purview of the mega-corporation. So, let's start closer to home at our local newspapers.

    Here are a few key things you should know in order to write a successful op/ed feature.

    * Check your local newspaper's website to learn about their op/ed policy

    * Tackle a subject currently getting coverage. This improves your chances of getting the piece published

    * Include a short bio, and your contact information at the end of the piece. Also, have a head and shoulders photo available

    * Focus on a single issue or idea

    * Don't waffle: take a strong stance

    * State your conclusion first and then support it with your strongest points in descending order, building to a compelling conclusion

    * State your opinion at the outset and support it with facts from other authorities, and solid first- or third-party research

    * Write tight. Remember, this is a newspaper piece, not War & Peace. A piece of 750 - 1,000 words has the best chance of appearing in print

    * Don't use jargon

    * Don't commit an act of literature. Limit adjectives and adverbs

    Injection Molding
    The impact of injection molding on the economy is bigger than you think. Since its invention in 1872, the injection molding process (along with the plastics industry) has turned into a multi billion do
    ally is the purview of the mega-corporation. So, let's start closer to home at our local newspapers.

    Here are a few key things you should know in order to write a successful op/ed feature.

    * Check your local newspaper's website to learn about their op/ed policy

    * Tackle a subject currently getting coverage. This improves your chances of getting the piece published

    * Include a short bio, and your contact information at the end of the piece. Also, have a head and shoulders photo available

    * Focus on a single issue or idea

    * Don't waffle: take a strong stance

    * State your conclusion first and then support it with your strongest points in descending order, building to a compelling conclusion

    * State your opinion at the outset and support it with facts from other authorities, and solid first- or third-party research

    * Write tight. Remember, this is a newspaper piece, not War & Peace. A piece of 750 - 1,000 words has the best chance of appearing in print

    * Don't use jargon

    * Don't commit an act of literature. Limit adjectives and adverbs

    How To Market A Seminar
    Have you ever left a seminar thinking: “I could have done a better job than that!” Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a sem
    p>* Tackle a subject currently getting coverage. This improves your chances of getting the piece published

    * Include a short bio, and your contact information at the end of the piece. Also, have a head and shoulders photo available

    * Focus on a single issue or idea

    * Don't waffle: take a strong stance

    * State your conclusion first and then support it with your strongest points in descending order, building to a compelling conclusion

    * State your opinion at the outset and support it with facts from other authorities, and solid first- or third-party research

    * Write tight. Remember, this is a newspaper piece, not War & Peace. A piece of 750 - 1,000 words has the best chance of appearing in print

    * Don't use jargon

    * Don't commit an act of literature. Limit adjectives and adverbs

    Wire EDM Manufacturers
    The wire EDM manufacturing business is becoming popular, as the system has provided a significant growth in manufacturing sector. The rising demand for the wire EDM has attracted many big entrepreneurs
    p>

    * Don't waffle: take a strong stance

    * State your conclusion first and then support it with your strongest points in descending order, building to a compelling conclusion

    * State your opinion at the outset and support it with facts from other authorities, and solid first- or third-party research

    * Write tight. Remember, this is a newspaper piece, not War & Peace. A piece of 750 - 1,000 words has the best chance of appearing in print

    * Don't use jargon

    * Don't commit an act of literature. Limit adjectives and adverbs

    Marketing Strategy - Getting the Marketing Groove
    Wouldn’t it be great to have a year where your marketing efforts were streamlined and got the results you were after? None of us want to struggle with marketing, and yet this is the one topic that cont
    olid first- or third-party research

    * Write tight. Remember, this is a newspaper piece, not War & Peace. A piece of 750 - 1,000 words has the best chance of appearing in print

    * Don't use jargon

    * Don't commit an act of literature. Limit adjectives and adverbs as well as flowery language

    * Use a personal and conversational approach

    * Write in active voice

    * Be controversial, but reasonable

    * Summarize and state your call to action

    * Publish. Repeat

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