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Atricle Dump - 8 Ways to Use Local Publicity to Drive Your Business
Relationships are often created with the brand rather than with an individual. Did you every hear anyone boast about their relationship with a branded company? It is usually in the form of brand loyalty. Brands that appeal usually have at least five distinct functions. Company identification (or product or service) Description on the emotional level of the product or service Legally protected to prevent others from using it Easy to say and spell Globally appealing (does not offend anyone in another country) If you can master all of these, then creating the brand will be a lot smoother. The brand will help you to create relationships with other businesses as well. If your company were approached by a big name consulting firm with the goal of forming an alliance. You would likely be pleased and make that relatio
field of expertise and offer it to the public. Make it meaty --
it can’t simply be a promo pitch. Here's some ideas to get your
creative juices flowing:
* Remodeling company: "Remodeling projects that do the most to
increase your home’s value"
* Doctor: "The latest research on extending your life-span --
explained and simplified"
* Stockbroker: "How to retire rich"
Promote your seminar by sending releases to the local media.
Keep your release entirely non-promotional. Highlight your
seminar as a public service, not as a commercial event. (Tip:
have someone videotape your seminar and offer the tape as a free
gift for future potential customers!)
5) Connect with Kids.
Local media outlets always enjoy stories that involve schoolkids.
Offer to visit a local scho
Companies of all sizes have long used incentive and recognition programs to reward and motivate employees and customers – often using traditional awards such as gift certificates, pre-paid credit cards, merchandise or travel. Today, innovative companies are eschewing these impersonal gift programs and instead offering employees memorable experience rewards – such as hang gliding, a class with a master chef or racing a NASCAR to show appreciation and celebrate success in a whole new way.Experts have long studied the specific elements behind successful rewards programs and have reached the same conclusion: programs must contain an element of surprise and trigger the pleasure sensors in the brain. Imagine the rush of anticipation as you kick off a sales contest with a weekend in a Ferrari as the prize, or the facial expression when you hand a valued client a “thank you” which sits them right in the p
nice story in BusinessWeek or USA Today is something to
celebrate, there are times when you need to grab attention a bit
closer to home.
If your business draws its clientele from a specific town, city
or region, focusing your energy on getting an elusive national
publicity hit may be overkill, especially when getting publicity
where you need it -- in your home town -- is often so much
easier.
Let's look at some techniques you can use to reach potential
customers right where you live, through your local papers, radio
and TV stations.
1) Get to Know Your Business Editor.
Unless you live in a very large city, it should be fairly easy to
get in touch with the business editor at the main newspaper
covering your region. A simple call to introduce yourself and
let the editor know that you have some news to share is a good
start. Remember some of the golden rules of calling a
journalist, though: be respectful of his or her deadline (don’t
call an editor in the late afternoon as deadlines approach) and
always start with "is this a good time to talk?" before kicking
into your pitch. In smaller markets, it may even be possible to
develop a personal relationship with a business editor, by
visiting the office or taking the editor to lunch. The bottom
line is this: keeping abreast of local businesses and finding
interesting stories to tell about people in the community is the
essential part of any business editor’s job. He’ll be thrilled
to hear from you if you can provide something new and fresh in
those areas.
2) Keep the Releases Flowing.
Once you’ve built a relationship with a business editor, keep it
growing by providing a regular dose of fresh news about your
company. Won an award? Hired a new executive? Investing in some
interesting new equipment? Scored a big new contract? Let the
editor know with a well-written, hype-free release. Don’t feel
the need to pump out a release for every little thing but, if
it’s something really newsworthy, keeping the editor in the loop
will help spur coverage on a regular basis.
3) Write a Letter to the Editor or an Op-Ed Piece.
If something occurs locally (or even nationally) that relates to
your business, let your voice be heard with a letter to the
editor or a longer "op-ed" opinion piece.
As a businessperson, your opinion matters when the subject
relates to your field of expertise.
Write a Regular Column. Many smaller publications (such as weekly
newspapers) are on the lookout for ongoing, well-crafted content.
You can fill their needs - and promote your business -- by
offering a regular column. Chances are, you’ve seen features
along the lines of "Ask the Handyman" or perhaps a health column
from a local doctor. Can you create a similar feature that taps
your knowledge or expertise? If so, craft a few sample columns
and present them to the editor of a publication in your area. You
might even suggest that you don’t wish to be paid if your contact
information (your web URL, number, etc.) is included with each
column. You’ll be providing great no-cost content for the paper
and generating strong local exposure -- and credibility -- for
your business.
4) Conduct a No-Cost Seminar.
Financial planners and real estate pros have known for years that
free seminars are a great way to drum up business and get local
publicity. Try developing a one or two hour seminar in your
field of expertise and offer it to the public. Make it meaty --
it can’t simply be a promo pitch. Here's some ideas to get your
creative juices flowing:
* Remodeling company: "Remodeling projects that do the most to
increase your home’s value"
* Doctor: "The latest research on extending your life-span --
explained and simplified"
* Stockbroker: "How to retire rich"
Promote your seminar by sending releases to the local media.
Keep your release entirely non-promotional. Highlight your
seminar as a public service, not as a commercial event. (Tip:
have someone videotape your seminar and offer the tape as a free
gift for future potential customers!)
5) Connect with Kids.
Local media outlets always enjoy stories that involve schoolkids.
Offer to visit a local schoo
Acrylic fibres are synthetic fibres derived from polyacrylonitrile. By the process of free radical polymerization, the polymer for the acrylic fibres is formed. During polymerization process of chemical reaction, three-dimensional networks of polymer chains are formed. These polymer chains are then treated with polymer solvents such as N, N-dimethylformamide or aqueous sodium thiocyanate resulting in the formation of Acrylic Fibres. The newly formed fibres are then made to pass through multi-hole spinnerette which squeezes out these thin lined threads like fibres which are again treated with the same solvents used before.The raw fibres formed are further made to pass through four steps before the final fibres emerge. Let’s see these steps in short.1. Washing – The fibres are washed by dipping them in chemical solvents like aqueous sodium thiocyanate and allowing them to remain there for arou
start. Remember some of the golden rules of calling a
journalist, though: be respectful of his or her deadline (don’t
call an editor in the late afternoon as deadlines approach) and
always start with "is this a good time to talk?" before kicking
into your pitch. In smaller markets, it may even be possible to
develop a personal relationship with a business editor, by
visiting the office or taking the editor to lunch. The bottom
line is this: keeping abreast of local businesses and finding
interesting stories to tell about people in the community is the
essential part of any business editor’s job. He’ll be thrilled
to hear from you if you can provide something new and fresh in
those areas.
2) Keep the Releases Flowing.
Once you’ve built a relationship with a business editor, keep it
growing by providing a regular dose of fresh news about your
company. Won an award? Hired a new executive? Investing in some
interesting new equipment? Scored a big new contract? Let the
editor know with a well-written, hype-free release. Don’t feel
the need to pump out a release for every little thing but, if
it’s something really newsworthy, keeping the editor in the loop
will help spur coverage on a regular basis.
3) Write a Letter to the Editor or an Op-Ed Piece.
If something occurs locally (or even nationally) that relates to
your business, let your voice be heard with a letter to the
editor or a longer "op-ed" opinion piece.
As a businessperson, your opinion matters when the subject
relates to your field of expertise.
Write a Regular Column. Many smaller publications (such as weekly
newspapers) are on the lookout for ongoing, well-crafted content.
You can fill their needs - and promote your business -- by
offering a regular column. Chances are, you’ve seen features
along the lines of "Ask the Handyman" or perhaps a health column
from a local doctor. Can you create a similar feature that taps
your knowledge or expertise? If so, craft a few sample columns
and present them to the editor of a publication in your area. You
might even suggest that you don’t wish to be paid if your contact
information (your web URL, number, etc.) is included with each
column. You’ll be providing great no-cost content for the paper
and generating strong local exposure -- and credibility -- for
your business.
4) Conduct a No-Cost Seminar.
Financial planners and real estate pros have known for years that
free seminars are a great way to drum up business and get local
publicity. Try developing a one or two hour seminar in your
field of expertise and offer it to the public. Make it meaty --
it can’t simply be a promo pitch. Here's some ideas to get your
creative juices flowing:
* Remodeling company: "Remodeling projects that do the most to
increase your home’s value"
* Doctor: "The latest research on extending your life-span --
explained and simplified"
* Stockbroker: "How to retire rich"
Promote your seminar by sending releases to the local media.
Keep your release entirely non-promotional. Highlight your
seminar as a public service, not as a commercial event. (Tip:
have someone videotape your seminar and offer the tape as a free
gift for future potential customers!)
5) Connect with Kids.
Local media outlets always enjoy stories that involve schoolkids.
Offer to visit a local scho
If brown is the new black, then bistro table and chairs are the new furniture. Well, they would be, except that they have been around for almost two centuries now. Ask most people what a bistro table and chair set actually is and, chances are, they will shrug their shoulders and say they don't know. But, really, we've all seen them, especially those of us who live in cities or countries that exhibit continental sophistication. Yes, you have that right. The bistro table and chairs set is that easy-looking trio of small, inauspicious dining furniture that crowds the sidewalks, providing perching, posing, or lounging space to any city's latt? or mocha-drinking population.Bistro in a Hurry Bistro tables and chairs take their name from the famous and characteristically Parisian style of dining known as bistro. Bistros are cafes that sprang up everywhere around Paris towards the end of the 19th c
company. Won an award? Hired a new executive? Investing in some
interesting new equipment? Scored a big new contract? Let the
editor know with a well-written, hype-free release. Don’t feel
the need to pump out a release for every little thing but, if
it’s something really newsworthy, keeping the editor in the loop
will help spur coverage on a regular basis.
3) Write a Letter to the Editor or an Op-Ed Piece.
If something occurs locally (or even nationally) that relates to
your business, let your voice be heard with a letter to the
editor or a longer "op-ed" opinion piece.
As a businessperson, your opinion matters when the subject
relates to your field of expertise.
Write a Regular Column. Many smaller publications (such as weekly
newspapers) are on the lookout for ongoing, well-crafted content.
You can fill their needs - and promote your business -- by
offering a regular column. Chances are, you’ve seen features
along the lines of "Ask the Handyman" or perhaps a health column
from a local doctor. Can you create a similar feature that taps
your knowledge or expertise? If so, craft a few sample columns
and present them to the editor of a publication in your area. You
might even suggest that you don’t wish to be paid if your contact
information (your web URL, number, etc.) is included with each
column. You’ll be providing great no-cost content for the paper
and generating strong local exposure -- and credibility -- for
your business.
4) Conduct a No-Cost Seminar.
Financial planners and real estate pros have known for years that
free seminars are a great way to drum up business and get local
publicity. Try developing a one or two hour seminar in your
field of expertise and offer it to the public. Make it meaty --
it can’t simply be a promo pitch. Here's some ideas to get your
creative juices flowing:
* Remodeling company: "Remodeling projects that do the most to
increase your home’s value"
* Doctor: "The latest research on extending your life-span --
explained and simplified"
* Stockbroker: "How to retire rich"
Promote your seminar by sending releases to the local media.
Keep your release entirely non-promotional. Highlight your
seminar as a public service, not as a commercial event. (Tip:
have someone videotape your seminar and offer the tape as a free
gift for future potential customers!)
5) Connect with Kids.
Local media outlets always enjoy stories that involve schoolkids.
Offer to visit a local scho
You’re at your computer typing away and working on your business as usual; just a typical day living the life as a young entrepreneur. You glare into the computer screen and see yourself. You think about how young you are and how well things are going for you. Maybe it’s been a year or two since you started your business. Maybe you took a break from college to focus your time on your company. You’ve been having a blast working on you company and everything seems to be looking good.But as you sit back and see yourself in the large flat-panel Dell screen, you can’t help but think about all of the sacrifices you’ve had to make to get you where you are today. You can’t help but think that you’re life as an entrepreneur is sucking everything out of you.You haven’t hung out with you friends in weeks, you catch yourself only talking about business when someone tries to spark a conversation with you
You can fill their needs - and promote your business -- by
offering a regular column. Chances are, you’ve seen features
along the lines of "Ask the Handyman" or perhaps a health column
from a local doctor. Can you create a similar feature that taps
your knowledge or expertise? If so, craft a few sample columns
and present them to the editor of a publication in your area. You
might even suggest that you don’t wish to be paid if your contact
information (your web URL, number, etc.) is included with each
column. You’ll be providing great no-cost content for the paper
and generating strong local exposure -- and credibility -- for
your business.
4) Conduct a No-Cost Seminar.
Financial planners and real estate pros have known for years that
free seminars are a great way to drum up business and get local
publicity. Try developing a one or two hour seminar in your
field of expertise and offer it to the public. Make it meaty --
it can’t simply be a promo pitch. Here's some ideas to get your
creative juices flowing:
* Remodeling company: "Remodeling projects that do the most to
increase your home’s value"
* Doctor: "The latest research on extending your life-span --
explained and simplified"
* Stockbroker: "How to retire rich"
Promote your seminar by sending releases to the local media.
Keep your release entirely non-promotional. Highlight your
seminar as a public service, not as a commercial event. (Tip:
have someone videotape your seminar and offer the tape as a free
gift for future potential customers!)
5) Connect with Kids.
Local media outlets always enjoy stories that involve schoolkids.
Offer to visit a local scho
It seems that the United Nations is at a crossroads and it maybe time to try something old and something new to create order on this Planet of Blue. Indeed it may make perfect sense to build the World Franchise System. Why you ask? Well because most of the best performing organizational set-ups, which have stood the test of time tend to be those which more closely resemble a franchise system.For example look at the Catholic Church, it is a franchise and one with basically no regulation over seeing it. Then there is the United States, works very well with its 50 franchisees doesn’t it? Indeed some 40 times the GDP of the second place nation, one could say that it works better than good in fact.Well I think you are seeing the pluses to the World Franchise System, but if we are to create the World Franchise System then we will need a Mission Statement; Perhaps The Mission is; to Provide a Sta
field of expertise and offer it to the public. Make it meaty --
it can’t simply be a promo pitch. Here's some ideas to get your
creative juices flowing:
* Remodeling company: "Remodeling projects that do the most to
increase your home’s value"
* Doctor: "The latest research on extending your life-span --
explained and simplified"
* Stockbroker: "How to retire rich"
Promote your seminar by sending releases to the local media.
Keep your release entirely non-promotional. Highlight your
seminar as a public service, not as a commercial event. (Tip:
have someone videotape your seminar and offer the tape as a free
gift for future potential customers!)
5) Connect with Kids.
Local media outlets always enjoy stories that involve schoolkids.
Offer to visit a local school and talk to the students about an
important topic connected with your business or, better yet,
invite a class to come and visit your place of business. (If you
choose the latter, make sure that your business is somewhat
visual. Kids seeing how sheep get sheared or books get printed
makes for a good visual. A bunch of children standing in an
office looking at accounting tables doesn’t.) Craft a release
beforehand -- this one probably works best with features and
lifestyle editors. Suggest that they send a photographer down to
cover the event. Also, it wouldn’t hurt to get in touch with the
person at your local school district who handles media relations,
as they may prove very useful in drawing attention.
6) Partner with a Politician.
No matter how hungry you are for good press, I can guarantee
there’s someone even hungrier -- an elected official. If you can
team up with a local politician for a charity, educational or
public service program, chances are you won’t have to lift a
finger to get coverage. Your friendly representative, state
senator, mayor or council member will gladly work the press to
generate attention. A caveat: if you’re going to hook up with a
politician, it’s probably best to do it with someone who’s not
considered a highly ideological or divisive figure, and try to
keep the topic as noncontroversial as possible. Let common sense
be your guide.
7) Get on the Air.
Radio stations are an underappreciated avenue for publicity.
Spend a few days listening to all the stations that serve your
area and seek opportunities to get on the air. Look for general
interest talk shows, locally-produced news programs and community
affairs programs. When you find something that seems
appropriate, contact the station and ask for the name of the
producer for that particular show or segment. Then, give that
person a call. Tell the producer what you have to offer and why
you’d make a great guest. And here’s a bonus radio tip: offer
your products or services as on-air contest prizes for commercial
stations, or as pledge-drive premiums for public radio stations.
8) Make your Website a Local Resource.
Chances are, you’ve already got a website. Why not devote part
of it to your community? Set up a local message board to
discuss topics relating to your field. Have a local "Ask the
Expert" section where community members can get advice. Provide
local news, sports or weather. Donate part of your site to a
local organization (e.g. offer to post youth soccer scores and
news), donate part of a given day’s web-based sales to local
charity. The possibilities are endless, so be creative and, oh
yeah, be sure to tell the local media about what you’re doing!
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