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Atricle Dump - PowerPoint Presentation-Will You Slide to a Make-or-Break Moment?
In any kind of business, you must be able to identify you target market to effectively roll out your marketing plan. One way is to make reasoned guess about why people may buy from your business should have helped you focus on who those people are. For many products/services, the market can be split up into different groups of customers; that is; different market segments. As often-used analogy is to imagine the market as a large orange - you can peel an orange and separate it into segments. There are many ways, too, of segmenting the market.AgeThis is obv
Your third PowerPoint success factor is that your presentation is going to keep your audiences attention and focus them on your message with more impact than your competitors. To do this you have invested in some good PowerPoint training. It is not difficult to find, but be aware that the learning curve has only just started when you are taught how to apply PowerPoint animations!
Eight stages of personal PowerPoint development
There are at least eight stages of development people go through if they are persistent with PowerPoint:
1) Using Microsoft wizards and templates.
2) Introducing an
Branding, co branding, strategizing, target marketing and many more such concepts are considered alien by various small business, who often think that perhaps they are too small to bother about such details. But what gets ignored is the fact, that small or large all need definite marketing strategies to grow. I am sure you are not working to stay small forever if you now are. The eventual aim of any venture or establishment is to grow which is possible only subsequent to diligent thinking and strategy making in all fields.There are various important decisions to
Let's rewind a few days and look over your shoulder...
While we watch, you fire up PowerPoint and head for your previous best presentation. Skip to slide 2. It is headed: 'We have the best solution for your needs'. Great start! But then you begin to think...they don't know us yet, so I'd better tell them who we are and what we have done for other clients. You delete the out-of-date bullets and start typing. Bullet 1... Bullet 2... Ah! You hit Bullet 8, and the text shrinks so that it is too small to read. Easily solved! You start a new PowerPoint slide and carry on.
Three slides later and you've completed the list. What's next? A diagram! You set to work on slide five...
Lets press 'Stop' on that scene and consider the slippery slope you are on.
PowerPoint's slippery slope
You moved off down the slope by making the assumption that because bullet points are the default slide mode in PowerPoint, they are the way to go. A quick web search will find you lots of reasons for not using bullet lists (or PowerPoint at all) but the most important is that audiences have become 'blind' to bullet lists and switch off when they see one. Its not called 'Death by PowerPoint' for nothing!
You picked up speed with the second assumption, that PowerPoint is easy. It's a common trap when people have had little or no training. And most of us haven't.
You rushed towards the PowerPoint abyss when you went off the point of the objective and turned it into information about your company; not about your potential client's needs.
PowerPoint success factors
Lets rewind to a different scenario...
Long before firing up PowerPoint you consulted colleagues. Together, you constructed a shortlist of reasons why the company you will be pitching to may be letting the contract. You've identified how your company can meet their objectives in a unique and advantageous way. Based on this, you've mapped out the structure of your PowerPoint presentation. Its also what you did to put your successful proposal together.
Yes! Your first PowerPoint success factor was the realization that your presentation does not need to tell them anything new. Its purpose is to remind them why they were interested enough in your proposal to ask to see you. Watching you manage your PowerPoint gives them an opportunity to assess you and to prepare questions. It's a test masquerading as an information-giving session!
Your second PowerPoint success factor comes when you recognize that the people you are presenting to are not interested in what your company has done for other clients. They only care about whether you will solve their problem better than anyone else. So put your company information in a handout, not in your presentation.
Your third PowerPoint success factor is that your presentation is going to keep your audiences attention and focus them on your message with more impact than your competitors. To do this you have invested in some good PowerPoint training. It is not difficult to find, but be aware that the learning curve has only just started when you are taught how to apply PowerPoint animations!
Eight stages of personal PowerPoint development
There are at least eight stages of development people go through if they are persistent with PowerPoint:
1) Using Microsoft wizards and templates.
2) Introducing ani
Have you ever asked for a report based on data in a database? Or have you ever been asked to create such a report? Starting a report can sometimes feel like a mind reading trip into uncharted territory. I have spent over 5 years creating reports and I found it was often necessary to go back and redo reports because communication was not clear. Sometimes the party requesting the report didn't know what they really wanted. Sometimes the party creating the report does not ask enough questions before starting. Over the years, I have come up with starter questions that
Three slides later and you've completed the list. What's next? A diagram! You set to work on slide five...
Lets press 'Stop' on that scene and consider the slippery slope you are on.
PowerPoint's slippery slope
You moved off down the slope by making the assumption that because bullet points are the default slide mode in PowerPoint, they are the way to go. A quick web search will find you lots of reasons for not using bullet lists (or PowerPoint at all) but the most important is that audiences have become 'blind' to bullet lists and switch off when they see one. Its not called 'Death by PowerPoint' for nothing!
You picked up speed with the second assumption, that PowerPoint is easy. It's a common trap when people have had little or no training. And most of us haven't.
You rushed towards the PowerPoint abyss when you went off the point of the objective and turned it into information about your company; not about your potential client's needs.
PowerPoint success factors
Lets rewind to a different scenario...
Long before firing up PowerPoint you consulted colleagues. Together, you constructed a shortlist of reasons why the company you will be pitching to may be letting the contract. You've identified how your company can meet their objectives in a unique and advantageous way. Based on this, you've mapped out the structure of your PowerPoint presentation. Its also what you did to put your successful proposal together.
Yes! Your first PowerPoint success factor was the realization that your presentation does not need to tell them anything new. Its purpose is to remind them why they were interested enough in your proposal to ask to see you. Watching you manage your PowerPoint gives them an opportunity to assess you and to prepare questions. It's a test masquerading as an information-giving session!
Your second PowerPoint success factor comes when you recognize that the people you are presenting to are not interested in what your company has done for other clients. They only care about whether you will solve their problem better than anyone else. So put your company information in a handout, not in your presentation.
Your third PowerPoint success factor is that your presentation is going to keep your audiences attention and focus them on your message with more impact than your competitors. To do this you have invested in some good PowerPoint training. It is not difficult to find, but be aware that the learning curve has only just started when you are taught how to apply PowerPoint animations!
Eight stages of personal PowerPoint development
There are at least eight stages of development people go through if they are persistent with PowerPoint:
1) Using Microsoft wizards and templates.
2) Introducing an
What are the 7 essential Q’s you must ask before posting an ad?In Part 1, I talked about finding your target market, and how it might not always be who you first think of. Then how to begin finding the right ezines to market in.In Part 2 of this article, I will talk the 7 essential questions you must ask the ezine owner before posting a single ad. Why it is so important to get in touch with the owner of the ezine? Easy: to determine how effective your ad will be. It also puts you in control of your business
You picked up speed with the second assumption, that PowerPoint is easy. It's a common trap when people have had little or no training. And most of us haven't.
You rushed towards the PowerPoint abyss when you went off the point of the objective and turned it into information about your company; not about your potential client's needs.
PowerPoint success factors
Lets rewind to a different scenario...
Long before firing up PowerPoint you consulted colleagues. Together, you constructed a shortlist of reasons why the company you will be pitching to may be letting the contract. You've identified how your company can meet their objectives in a unique and advantageous way. Based on this, you've mapped out the structure of your PowerPoint presentation. Its also what you did to put your successful proposal together.
Yes! Your first PowerPoint success factor was the realization that your presentation does not need to tell them anything new. Its purpose is to remind them why they were interested enough in your proposal to ask to see you. Watching you manage your PowerPoint gives them an opportunity to assess you and to prepare questions. It's a test masquerading as an information-giving session!
Your second PowerPoint success factor comes when you recognize that the people you are presenting to are not interested in what your company has done for other clients. They only care about whether you will solve their problem better than anyone else. So put your company information in a handout, not in your presentation.
Your third PowerPoint success factor is that your presentation is going to keep your audiences attention and focus them on your message with more impact than your competitors. To do this you have invested in some good PowerPoint training. It is not difficult to find, but be aware that the learning curve has only just started when you are taught how to apply PowerPoint animations!
Eight stages of personal PowerPoint development
There are at least eight stages of development people go through if they are persistent with PowerPoint:
1) Using Microsoft wizards and templates.
2) Introducing an
True thought leadership requires original thinking. It is a practice that can be learned, or rather rediscovered, reclaimed, with a certain amount of attention and surrender.As with any creative endeavor, originality in thinking, in being, requires a heightened state of alertness, a bridging of the poles, a show of fearlessness and willingness to forfeit the known for the unknown, the learned for the experienced.It requires a trust deeper than the sea, for what it asks for is a letting go, an unmooring from the safe harbor of certainty for a journe
Yes! Your first PowerPoint success factor was the realization that your presentation does not need to tell them anything new. Its purpose is to remind them why they were interested enough in your proposal to ask to see you. Watching you manage your PowerPoint gives them an opportunity to assess you and to prepare questions. It's a test masquerading as an information-giving session!
Your second PowerPoint success factor comes when you recognize that the people you are presenting to are not interested in what your company has done for other clients. They only care about whether you will solve their problem better than anyone else. So put your company information in a handout, not in your presentation.
Your third PowerPoint success factor is that your presentation is going to keep your audiences attention and focus them on your message with more impact than your competitors. To do this you have invested in some good PowerPoint training. It is not difficult to find, but be aware that the learning curve has only just started when you are taught how to apply PowerPoint animations!
Eight stages of personal PowerPoint development
There are at least eight stages of development people go through if they are persistent with PowerPoint:
1) Using Microsoft wizards and templates.
2) Introducing an
When you surf the Internet, your IP address and your location can be found. These are some of the most important data, through which other valuable information can be also discovered: name, address and even your social security number. This exposes you to hackers and you can also be a target of many advertising agencies. These are some of the many reasons why free anonymous web surfing proxy sites have been created.Furthermore, when a person surfs the web, his/ her habits of surfing can also be monitored and marketing agencies can then send you a lot of junk mail
Your third PowerPoint success factor is that your presentation is going to keep your audiences attention and focus them on your message with more impact than your competitors. To do this you have invested in some good PowerPoint training. It is not difficult to find, but be aware that the learning curve has only just started when you are taught how to apply PowerPoint animations!
Eight stages of personal PowerPoint development
There are at least eight stages of development people go through if they are persistent with PowerPoint:
1) Using Microsoft wizards and templates.
2) Introducing animations and graphic elements, such as clip art.
3) Discarding clip art in favor of photos.
4) Experimenting with PowerPoint's more advanced features, such as multiple template masters.
5) Going minimalist or rejecting PowerPoint altogether for fear of getting it wrong.
6) Introducing storytelling techniques to structure presentations.
7) Developing new graphic approaches to the expression of ideas.
8) Getting right the balance between 5, 6 and 7.
If you can get to the sixth stage your confidence will be greatly increased and so will your chances of having 'make' rather than 'break' PowerPoint moments.
Get to the eighth stage and you will be head and shoulders above your competitors!
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